Social Media: Content Matters


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The foundation of a successful social media strategy is having something to say and more importantly having people respond, connect, and interact with your content. One of the most common comments I have heard from clients is I don’t know what to say / post.
In this presentation you will learn a tips from a fellow business owner / social media enthusiast on how to:
• Find great content to establish yourself as a leader / expert in your field of expertise.
• Bringing that content to one location for review using an igoogle page and rss feeds.
• Capitalizing on advanced twitter searches to search for relevant content, potential networking connections, clients and more.
• Create a library for your content posts for bulk uploading / scheduling to make your social media strategy manageable.

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  • Social Media: Content Matters

    1. 1. Content Matters Joanne L. Del Balso No Fuss Accounting Services twitter handle: nofussacctng
    2. 2. <ul><li>Blog posts – yours or others </li></ul><ul><li>Company news </li></ul><ul><li>Promotional (keep to a minimum) </li></ul><ul><li>Hobbies & interests </li></ul><ul><li>Let your personality show </li></ul><ul><li>Interact with relevant forums etc. </li></ul>Types of Content twitter handle: nofussacctng
    3. 3. Forums Example Show links in all signatures twitter handle: nofussacctng
    4. 4. Searching for Content <ul><li>Using search engines – Google, Yahoo, Bing etc. </li></ul><ul><li>Find blogs, articles, videos etc. that you feel your </li></ul><ul><li>audience will respond to. </li></ul><ul><li>Ask yourself : </li></ul><ul><li>Is this content interesting, news worthy or relevant? </li></ul><ul><li>Does this content demonstrate you as a leader in your field? </li></ul><ul><li>Is this content from a trust worthy source? </li></ul><ul><li>Is this content accurate and truthful? </li></ul> twitter handle: nofussacctng
    5. 5. Searching for Content Once you find a great blog or article, how do you save it to refer back to it or check on the site for new posts? Most currently use bookmarks or just simply search the internet again for the blog. This becomes time consuming and frustrating going all over The internet for each site. How about using the technology to bring the content to you? twitter handle: nofussacctng
    6. 6. Simplifying Your Search Results <ul><li>RSS: Really Simple Syndication </li></ul><ul><li>a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. </li></ul><ul><li>Most blogs and websites can be followed using their RSS feed URL. </li></ul><ul><li>Anytime the blog is updated with a new post, the post is pushed to you. </li></ul><ul><li>You will not need to check that site </li></ul><ul><li>everyday </li></ul> twitter handle: nofussacctng
    7. 7. Setting up your RSS Reader <ul><li>There are many readers out there. </li></ul><ul><li>Today I will show you how I use </li></ul><ul><li>my igoogle page as my RSS Reader </li></ul><ul><li>First: set up / log into a Gmail or </li></ul><ul><li>Google account </li></ul> twitter handle: nofussacctng
    8. 8. twitter handle: nofussacctng
    9. 9. twitter handle: nofussacctng
    10. 10. twitter handle: nofussacctng
    11. 11. Need to now edit your slim reader box twitter handle: nofussacctng
    12. 12. Replace the title and RSS feed link with the blog or feed you wish to watch My Recommendation is Saving 5 posts at a time (not 9) twitter handle: nofussacctng
    13. 13. Finding the Feeds “URL” <ul><li>Most internet browsers will have a built in feed finder. You will see an orange icon in your browser if a feed is available on a site. </li></ul> twitter handle: nofussacctng
    14. 14. Finding the Feeds “URL” Subscribe and then add to a reader (if not using igoogle) Copy this URL and past into your slim RSS reader box on your igoogle dash board twitter handle: nofussacctng
    15. 15. Dashboard after adding 4 RSS Reader Boxes twitter handle: nofussacctng
    16. 16. Converting to a Post Copy and paste the “url” into your social media manager I use Hootsuite to post to my twitter, facebook and linkedin accounts. Shorten the “url” and then complete your “post” or “tweet” send or schedule twitter handle: nofussacctng
    17. 17. Creating Your Own Library of Posts Once you post is complete, Copy the post and save future content. TIP: If you don’t have time to copy the posts when you first are posting them, you can always review your “sent tweets” stream. twitter handle: nofussacctng
    18. 18. Creating Your Own Library of Posts <ul><li>Reasons for Cataloging your posts – </li></ul><ul><li>To build up a list of posts to re post at a future date </li></ul><ul><li>Makes coming up with “what to post” a lot easier </li></ul><ul><li>Having a place to save your posts, when you think of them…if you are not ready to post yet </li></ul> twitter handle: nofussacctng
    19. 19. Simple Solution : Excel I use an excel spreadsheet for saving my posts. You can use the tabs for different topics you wish to post about. This makes it easy to copy and past posts into your twitter manager very easy. Bonus I have created a “character count” to keep your posts with in the 140 twitter limit (or your own Retweet limit) twitter handle: nofussacctng
    20. 20. Calculate the characters available if you wish to be retweeted (RT)!! For me my character count needs to be at 124 in order someone to be able to RT me with out editing. Always make it easy for people to Pass on your content. You can then save these posts and build a library of content to use. Use Excel tabs to separate topics. Link to Excel File twitter handle: nofussacctng
    21. 21. Scheduling Posts Using Hootsuite Twitter Management twitter handle: nofussacctng
    22. 22. Bulk Uploading Posts In Hootsuite this is only available if you subscribe to the Hootsuite Pro ($5.99 per month) twitter handle: nofussacctng
    23. 23. Bulk Uploading Posts twitter handle: nofussacctng
    24. 24. Advanced Twitter Search!/search-advanced twitter handle: nofussacctng
    25. 25. Advanced Twitter Search twitter handle: nofussacctng
    26. 26. Advanced Twitter Search twitter handle: nofussacctng
    27. 27. Advanced Twitter Search Twitter removed the rss feed link that was once a part of there advanced twitter search screen. You can get rss feeds for non-location based twitter searches by using Location based search in more complex using Geocodes etc. – Email me and I will send you a link to the directions on how to accomplish this and then add it to your igoogle dash board. twitter handle: nofussacctng
    28. 28. Summary <ul><li>Check out IGOOGLE – Create your own Dash Board with your favorite blogs. </li></ul><ul><li>Search for content that you feel is of value to your followers. </li></ul><ul><li>Use Advance Twitter Searches to zone in to a specific topic, wording (and even location). </li></ul><ul><li>Catalog your posts by topic to build a library and make your time creating content/posts of value less taxing on your time. </li></ul> twitter handle: nofussacctng
    29. 29. This power point is available online at Or you can download it from my website Under my Resources Tab: Social Media Resources The excel spreadsheet is available for download there also FOLLOW ME ON TWITTER : NOFUSSACCTNG FACEBOOK: twitter handle: nofussacctng