1. Consumer Durable Companye.g.- LG Electronics Product launch of New Series of LCD

2. Presentation Flow Understanding of Brand SWOT Analysis Communication Objectives Action Plan/Strategies

3. Understanding of brand At LG, they believe that technological innovation is the key to success in the marketplace. Founded in 1958, They've led the way in bringing advanced digital products and applied technologies to its customers LG’s brand identity focuses on self-expression and a promise of satisfaction to its customers LG’s vision is to deliver innovative digital products and services that make our customers’ lives better and easier—happier, even—through increased functionality and fun

5. Leader in consumer electronic products

6. Excellent portfolio of iconic brands

7. Focus on Environmental safety

10. Potential in Consumer electronics

13. To increase the recall brands of Coca Cola and its top-management

14. To establish LG as a fun brand for the youth to associate and underline their individuality(specifically by executing good events)

15. Firmly establish LG as a thought leader & partner

16. Communicate the commercial success and expansion of the company.

18. Effective Strategies Stories or events on corporate giving boost to sports in India Life Positive – A Distributor newsletter to help build positive mind, body, and positive spirit, adding happiness to life. Media tours to factory to bring credibility about the processes College Activation programs