Social listening is a great way to know what people actually think about a brand or a firm.
In our third case study, we put our social listening skills to good use and helped a company save its reputation.
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An almost unbelievable true story about social listening - A Social Media Case Study
1.
2. The Client
A Million-Dollar Corporate.
The Challenge
An ex-employee, who was terminated from his job for
unprofessional behaviour, was spreading false news and
defaming the company.
The brief
“Find the random person who had grudges against the company”.
An Almost
Unbelievable
True Story
About Social
Listening
3. Our Strategy
We began to scrutinize their social media and listed everything that
was said against our client. Since he never tagged the company, it
was a little difficult to find him and his comments. But, with a team
that has good social listening capabilities, everything is possible.
The Outcome
Social Listening helped us find out what was happening very quickly
and we updated our client. The inputs provided by us helped the
company to locate the person and contain the problem.
The Bonus
We helped them save millions of dollars, as nobody will
associate themselves with a tainted company.