Best Bet: Why You Should Go All-In With Content Marketing

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When it comes to spending your marketing dollars, it may seem like you are making blind bets, hoping the cards are stacked in your favor. Traditional advertising can be a gamble, but content marketing--distributing engaging, valuable information to a clearly defined target audience--may be your ace in the hole. Get the tools and insight you need to create and develop compelling content and deliver it to your customers in a way that is not intrusive. Learn how to effectively use social media, custom magazines, digital video, podcasts and other customized content to give your customers what they really want. The rules of marketing have changed and instead of telling customers why you are the best, what they really want is valuable content that will make their lives better.

Business News & Politics

Best Bet: Why You Should Go All-In With Content Marketing Presented by: Ben Van Horn, Director of Marketing, Talk Back Media

Content Marketing Content is King Join the Conversation

What are we learning today? ,[object Object],[object Object],[object Object]

What is Content Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Don’t sell the steak. Sell the sizzle” You are not selling a product or service, you are selling VALUE.

On Demand Generation On Demand Generation Buyer’s behaviors have changed, requiring marketers to adapt.

Buyers have new ways to reject ads What have you done for me lately?

The 2 Golden Rules ,[object Object],[object Object],Buyers have new ways to reject ads

The 2 Golden Rules ,[object Object],[object Object]

Be Different Put Your Customer First Be Amazing

Content Marketing helps Davids compete with Goliaths

Cost Effective Solutions Website E-mail Marketing Social Media Blogs

5 Reasons to Go All-In with Content Marketing

Create Ambassadors Word of mouth Customer reviews Social Media recommendations

Be the trusted expert resource Be a thought leader Share your ideas

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7 Essential Keys to Social Media ,[object Object],[object Object],[object Object],[object Object]

7 Essential Keys to Social Media 5. Find your fans and evangelists 6. Use customer comments to help make changes 7. Make it easy for customers to do business with you

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5 Key Tips for cashing in on Content Marketing 4. Repurpose the content into different formats 5. Make sure you are measuring your results

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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1. Best Bet: Why You Should Go All-In With Content Marketing Presented by: Ben Van Horn, Director of Marketing, Talk Back Media

2. Content Marketing Content is King Join the Conversation

5. “ Don’t sell the steak. Sell the sizzle” You are not selling a product or service, you are selling VALUE.

6. Traditional Media

7. New Media

8. Clutter

9. On Demand Generation On Demand Generation Buyer’s behaviors have changed, requiring marketers to adapt.

10. Buyers have new ways to reject ads What have you done for me lately?

11.

12.

13. Most Advertising

14. Be Different Put Your Customer First Be Amazing

15. Content Marketing helps Davids compete with Goliaths

16. Cost Effective Solutions Website E-mail Marketing Social Media Blogs

17. 5 Reasons to Go All-In with Content Marketing

18. #1 Build Relationships

19.

20. Create Ambassadors Word of mouth Customer reviews Social Media recommendations

21. #2 Generate Leads

22. Opt-in Content

23. VALUE-able Content

24. #3 Be An Expert

25. Be the trusted expert resource Be a thought leader Share your ideas

26. Become a publisher YOU

27. #4 Furthers Your Social Media

28.

29. Social Media Use

30.

31. 7 Essential Keys to Social Media 5. Find your fans and evangelists 6. Use customer comments to help make changes 7. Make it easy for customers to do business with you

32. #5 Improve Customer Retention

33. Keep your clients happy

34. Become a publisher YOU

35.

36. 5 Key Tips for cashing in on Content Marketing 4. Repurpose the content into different formats 5. Make sure you are measuring your results

37.

Best Bet: Why You Should Go All-In With Content Marketing

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