Validate UK is a national voluntary photographic proof of age card scheme being implemented in Hertfordshire to help prevent underage sales of alcohol and age-restricted products. The scheme aims to create a "no ID, no sale" culture by issuing photo ID cards to 16-18 year olds and promoting card usage. Local businesses that have implemented the scheme report reductions in underage sales and anti-social behavior. The Hertfordshire Validate card will provide discounts at local sports facilities, cinemas, and other participating businesses to incentivize card usage among youth.

1. Hertfordshire Standard
Raising the Standard for Proof of Age in Hertfordshire
What’s it
all about?
o.uk
www.validateuk.c
18 on/ar
16 on/ar
DOB
me.org.uk
www.pass-sche
What is Validate?
Validate UK is a national Herts Sports Partnership1624
voluntary photographic proof
How will it work? active card which has a
By issuing the card to every whole range of benefits Richard Smith, Executive Member,
of age card for everyone.
16-18year old in full time Community Safety, Hertfordshire
It aims to ensure that age such as days out, sports
education, and promoting County Council
restricted products are only and leisure to theatre tickets.
awareness of the scheme, we Have a look at their website We are very pleased to be
sold to those who are legally
aim to change the culture, so www.1624active.com for working with Validate UK
entitled to them by creating a
that young people expect to more information. to offer proof of age cards
NO ID = NO SALE culture. It
be asked for ID to prove their to the young people of
can also help those who may
age to make a purchase of an Hertfordshire.
look younger prove their age. TM
age restricted product. The www.validateuk.co.uk
The scheme is PASS premises which have been The under age sale of
DOB
accredited. PASS is the proof visited so far support the alcohol or any age restricted
ADULT
of age standards scheme scheme and will be challenging over 18
products in Hertfordshire will
which is supported by the anyone who looks under 21. www.pass-scheme.org.uk
not be accepted. You simply
UK Government, the Home Figures in other areas show TM can not guess a persons
Office, the Institute of Trading that the implementation of www.validateuk.co.uk
age. The PASS accredited
Standards and APCO, the 18 on/ar Validate Proof of Age Card
this scheme can dramatically is a really useful tool not
association of Chief Police 16 on/ar
reduce anti social behaviour only as a safe option to help
Officers. To be a PASS DOB
Dyddiad Geni
and reduce the opportunity www.pass-scheme.org.uk
shop keepers and publicans
accredited scheme, it is
for young people to purchase to determine a persons age,
audited every two years by the TM
products such as alcohol and but help young people gain
Institute of Trading Standards www.validateuk.co.uk
cigarettes. access to products and
with a strict criteria with an 15 on/ar
aim to ensure that the scheme 12 on/ar services they are entitled to.
We are currently visiting
is secure for card holders DOB Not to mention the benefits
and contacting retailers and
Dyddiad Geni
www.pass-scheme.org.uk
and trustworthy for retailers, attached for card holders.
licensed premises in the
licensees and those selling
County to talk with them about
age restricted products or
services.
the card. Because the card PASS…the real thing
bears the PASS hologram,
The Proof of Age Standards Scheme (PASS) is
it is recognised by most
Validate UK helps young the UK’s national guarantee scheme for proof-of-
major retailers and licensed
people who appear to be age cards. The scheme was launched to bring
premises. It is important for
under the legal age prove in a common standard, an easily recognisable
the card to be more than just a
their right to make purchase, identity and a robust accreditation process
proof of age card, it needs to
for example; a 15 year old to help retailers and licensees ascertain a person’s age for the
be something young people
boy who does not look old purchase of age restricted products. PASS is supported by the
will want to carry with them.
enough to hire a film or Home Office, the Institute of Trading Standards and the Association
This is why we are currently
purchase a cinema ticket, of Chief Police Officers (ACPO). The VALIDATE UK proof of age
working with local businesses
or the 15 year old girl who is scheme has been accredited for 5 years.
to secure local discounts
entitled to a reduced bus fare
for card holders. The card More information is available from the PASS Director & Administrator,
but looks older than her age.
will also be linked with the Kate Winstanley katewinstanley@live.co.uk
VALIDATE UK, Main House, Bishop’s Yard, Main Street, CORBRIDGE, Northumberland NE45 5LA
Tel: 01434 634996 Email: info@validateuk.co.uk Website:www.validateuk.co.uk

2. Hertfordshire Standard Raising the Standard for Proof of Age in Hertfordshire
First school to get Validate UK Cards
Bushey Hall is the first school to be issued
with Validate UK cards in Hertfordshire
Launch pictures and information coming soon!
If you’d like more information about the scheme
or would like to become involved please contact
Nick Quinlan at Hertfordshire County Council on
01727 813849
Extensive Sports
Facilities Get a VALIDATE UK Card….
Get a driving lesson free with
the AA !”
Dacorum Sports Trust operates
sports facilities and services Marilyn Baverstock, Campaign
across Dacorum, facilities include Manager, AA Driving School
two sports centres, two dual use said.
sports sites, a golf complex, and
an athletics track alongside many “AA driving school is happy to be working with
sessions and classes operating 'Sportspace Hemel Hempstead' Validate to encourage young people to adopt a
throughout the local villages. on 01442 228188. All of our more responsible approach to driving and road
All of our extensive facilities prices are very competitive and safety right from the outset
can be found on our website there really is something for
www.sportspace.co.uk or you everyone at Sportspace, we look Young drivers are the most ‘at risk’ driving group,
can call our main sports centre forward to seeing you soon. largely through inexperience, a poor attitude
towards speeding, a need to show off in front of
others as well as misuse of alcohol and drugs.
Jarman’s Park
Hemel Hempstead It is essential for young drivers to learn good
habits from the outset and AA driving school
Student Discount on Cinema Tickets on firmly believes this begins with plenty of skilled
tuition coupled with supervised practice, but
production of your VALIDATE UK Card everything must be underpinned by the need to
develop and maintain a mature attitude towards
the danger the driver poses to themselves and
179 Marlowes others when behind the wheel.
Hemmel Hempstead
HP1 1BB Never leave it to chance. We don’t. AA driving
school uses only fully qualified instructors
Quasar are offering £2 per game Monday to who are committed to providing you with
Friday before 6pm – on production of your quality tuition.”
VALIDATE UK Card – Term Time Only
VALIDATE UK, Main House, Bishop’s Yard, Main Street, CORBRIDGE, Northumberland NE45 5LA
Tel: 01434 634996 Email: info@validateuk.co.uk Website:www.validateuk.co.uk

3. Hertfordshire Standard Raising the Standard for Proof of Age in Hertfordshire
Get fit
Get active
Get rewarded
Discount rates on sports and leisure facilities
Discounts on theatre tickets and events
Savings on big brand products and services
BENEFITS OF THE
A chance to get fit, meet friends and have fun!
HERTFORDSHIRE
This new initiative developed by the Herts VALIDATE UK CARD
Sports Partnership is designed to encourage
16 to 24 year olds to become more active. As well as the great benefits that
Validate already have to offer,
As being active can be fun! Not only will you
Hertfordshire card holders will get…
look better and feel better, it’s a great way to
spend time with your mates, socialise and 1624 active with loads of national
discounts from days out to gym
meet new people. With 1624active not only will
membership
you become fitter and healthier, you will also
receive fantastic savings on life’s everyday Sportspace – Reduced rate sports
pass at their Dacorum Centres
purchases including Holidays, Attractions,
Restaurants and Gifts plus much more. Empire Cinema Hemel
Register your Validate card online today Hempstead – Student Discount on
for FREE to activate a whole load of cinema tickets!
great discounts and prizes by visiting We are working on more local
www.1624active.com. discounts.. got any ideas? The 6th
form at Bushey Hall School gave us
these suggestions.
Discounted transport
Discount at Topman/Topshop
Discounted Food
Discounted bowling
Watch this space for further
updates
For more information send an email
to Nick at:
trading.standards@hertscc.gov.uk
www.hertsdirect.org/tradingstandards - Hertfordshire Trading Standards
*discounts are subject to change.
Venue offers right to change or cancel
www.herts.police.uk – Hertfordshire Constabulary discounts at any time.
www.1624active.co.uk – Herts Sports Partnership
www.empirecinemas.co.uk – Empire Cinemas
VALIDATE UK, Main House, Bishop’s Yard, Main Street, CORBRIDGE, Northumberland NE45 5LA
Tel: 01434 634996 Email: info@validateuk.co.uk Website:www.validateuk.co.uk