Carrasco carrasco jessica business portfolio

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UNIVERSIDAD TÉCNICA DE AMBATO
FACULTAD DE CIENCIAS HUMANAS Y DE LA
EDUCACIÓN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
STUDENT PORTFOLIO
“BUSINESS”
Fourth Semester “A”
Student´s name: Jessica Lizbeth Carrasco Carrasco
Professor´s name: Edgar Encalada Trujillo
AMBATO – ECUADOR
October 2015 – March 2016

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TABLE OF CONTENTS
...........................................................................................................................................1
MISIÓN (MISION STATEMENT) ..................................................................................3
VISIÓN (VISION STATEMENT)...................................................................................3
PERFIL DE EGRESO (EXIT PROFILE).........................................................................4
STUDENT´S C.V..............................................................................................................6
CURRICULUM.................................................................................................................6
STATEMENT OF PERSONAL LEARNING GOALS....................................................7
SÍLABO.............................................................................................................................8
Evidence for Element 1 ...................................................................................................13
FINAL REFLECTION....................................................................................................35
FINAL PORTFOLIO RUBRIC ......................................................................................36

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EDUCACIÓN
CARRERA DE IDIOMAS
MISIÓN (MISION STATEMENT)
Formar profesionales líderes competentes, con visión humanista y
pensamiento crítico a través de la Docencia, la Investigación y la
Vinculación, que apliquen, promuevan y difundan el conocimiento
respondiendo a las necesidades del país.
VISIÓN (VISION STATEMENT)
La Carrera de Idiomas de la Facultad de Ciencias Humanas y de la
Educación de la Universidad Técnica de Ambato por sus niveles de
excelencia se constituirá como un centro de formación superior con
liderazgo y proyección nacional e internacional

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EDUCACIÓN
CARRERA DE IDIOMAS
PERFIL DE EGRESO (EXIT PROFILE)
UNIVERSIDAD TÉCNICA DE AMBATO FACULTAD DE
CIENCIAS HUMANAS Y DE LA EDUCACIÓN CARRRA DE
IDIOMAS
Perfil del egresado
Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y
desarrollado las siguientes competencias, capacidades, habilidades, destrezas y
desempeños como resultados de su formación profesional:
1. Usa el idioma inglés a un nivel B2 del Common European Framework.
2. Maneja competentemente los métodos y estrategias metodológicas para la
enseñanza del idioma inglés según las exigencias del Teaching Knowledge Test
(TKT)
3. Diseña programas o cursos específicos y sus respectivos materiales didácticos.
4. Elabora materiales didácticos mediante la utilización de NTIC´s.
5. Transforma el contexto educativo a tráves de la práctica de valores.
6. Genera escenarios de aprendizaje significativos dando lugar a la
investigación participativa, el aprendizaje basado en problemas y el trabajo
en equipo.
7. Maneja leyes y reglamentos de Educación Ecuatoriana.
8. Aplica técnicas de valoración de los aprendizajes, así como también de su
propio desempeño docente.
9. Manejo de los aspectos sociales, intelectuales y psicológicos de los
estudiantes para promover el aprendizaje.

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La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de
ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,
Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza
del inglés y Test of English as a Foreign Language (TOEFL) para la competencia
comunicativa.
Para ello la Coordinación de Carrera de Idiomas organizará dentro de los módulos
optativos seminarios taller de preparación para dichos tests, los mismos que podrán ser
aprobados a partir del séptimo semestre.

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STUDENT´S C.V
CURRICULUM
PERSONAL DATA
Full Name: Carrasco Carrasco Jessica Lizbeth
Address: Pamatug Centro
City: Pelileo
Phone: 03 2830850
Birthdate: 21/03/1996
Age: 19 years old
Nationality: Ecuadorian
E-mail: carrascojessica9@gmail.com
EDUCATION
Primary Studies at “Domingo Faustino Sarmiento” in the Pelileo.
Secondary Studies at “Mariano Benitez” in Pelileo in July 26th
2013.
OBJECTIVE
Full-time position of English Teachers
Full– time position of flight attendant

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STATEMENT OF PERSONAL LEARNING GOALS
English is currently considered the most important language worldwide, either for the
people who speak it as their mother language, or for people who speak it as their second
or foreign language. In this sense, I can say that English language is present in almost all
the world. It is considered as the main element of communication between diverse
cultures. The oral skills is a fast, effective and very funny way to learn English especially
in communication in business. Business will let to improve the fluency, pronunciation,
and comprehension at the moment to listen whichever kind of business conversation.
Nowadays, it is very common to teach English in schools and colleges. As we know
English is present in many aspects of everyday life such as business, labor and culture.
That’s why I chose the career of languages because I can communicate with others and
get to know other cultures, the traditions and customs through English. We must also
recognize that the knowledge of the English language provides a great opportunity to find
a good job.
To develop communication in business I can use a variety of exercises that allow the
improvement of the strategies within oral skill. That is why in this subject Business, I’ll
do it my best, taking in to account the importance of daily practice, assistance to all
subjects and fulfilling the tasks as given by the teacher. All these aspects will help me
improve my oral business skill. At the end of this semester I am sure that I am going to
be able to recognize some technical vocabulary for communication within the business
context. Furthermore, I will be able to apply rules of socialization with people of different
cultures in order to interact in the business world. Moreover, I will able to participate in
role plays about receiving phone calls and a Business letter based on the contents of the
textbook; and prepare simulated telephone support in different commercial aspects.
Finally, I am going to assess business projects for entrepreneurships

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FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
SÍLABO
BUSINESS “EMPRENDIMIENTO”
Octubre 2015 – Marzo 2016
EDGAR ENCALADA TRUJILLO
Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés
Licenciado en Ciencias de la Educación especialidad Inglés
AMBATO - ECUADOR
2015

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I. GENERAL INFORMATION
Subject
Business (Emprendimiento)
Program
Carrera de idiomas
Code: FCHE/I/MP/2129/06/06 Prerequisites: NONE
Study Modality: Presencial
Subject Code
Curricular Organization Unit:
Profesional
Credits: 3
Level:
Fourth
Corequisites:
Subject Code
1. Language
Teaching
Strategies
FCHE/I/MP/2129/06/05
Hours per Week
Class Hours:
3
Theoretical:1 Practical:2
Tutoring Student
Hours:
On Campus:1 Virtual:
TOTAL LEARNING HOURS :
WEEK HOURS:3
HOURS DURING THE SEMESTER
NUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hours
INTERDEPENDENT HOURS: 56 hours
ACADEMIC TUTORING: 16 hours
TOTAL HOURS: 48+56+16 = 120 hours (3 credits)
II. PROFESSOR'S TEACHING PROFILE
Professor's name: Encalada Trujillo Edgar Guadia
Academic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -
Ingles
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Bachelor's degree: Licenciado en Ciencias de la Educación especialidad Inglés
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Professional experience: 15 years
Teaching experience: 18 years
Program Academic area: Pedagogical and Psycholinguistics Competence
Professsor's schedule (practical application and learning experimentation) :
Wednesday from 10:00 to 12:00

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Friday from 9:00 to 10:00
Professor's schedule (Academic tutoring):
Tuesday and Thursday from 13:00 to 14:00
Phone numbers: 032 800 435 - 0996575373
E-mail: encalada.edgar@yahoo.com
III. COURSE DESCRIPTION AND OBJECTIVES
Purpose
Use English in an oral and written way to communicate efficiently in a business context
according to the requirements of a global world.
Course Description:
Business communication involves constant flow of information as a fundamental part of
any organizations. It involves number of people. Communication here plays a very
important role in process of directing and controlling the people in the organization.
Immediate feedback can be obtained and misunderstandings if any can be avoided.
So, the aim is to develop learners’ confidence and fluency in some basic areas of business;
as well as improving communication techniques and developing and consolidating the
target language in this context. Besides, students will be able to recognize some technical
vocabulary within the business context, apply rules of socialization with people from
different cultures; analyze rules of communication through technological resources. Also
they will prepare simulated telephone support and assess business projects. This syllabus
contributes to the development of the Communicative Competence in correspondence to
the Council Common European Framework level B2.
Course General Objective:
To communicate in English using the language skills of reading, listening, speaking and writing
in the business world.
Course Specific Objectives :
1. Recognize some technical vocabulary for communication within the business context
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
3. Analyze rules of communication through technological resources for business issues
4. Prepare simulated telephone support in different commercial aspects
5. Assess business projects for entrepreneurships

4
IV. COURSE STUDY PROGRAM
Curricular Units
U.1 Recognize some technical vocabulary for communication within the business context
Thematic Units
Class Hours Tutoring
Hours
Independent hours
including research and
community service
Assessment tools
Theoretical Practical
1.1 Some business terms 1 3 Tasks
1.2 Cross cultural understanding 1 2 1 3 Scoring scales
1.3 Welcome visitors 1 2 1 3 Questionnaires
1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps
Written tasks
Summative tests
Digital tasks in Excell
SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25
Learning outcome: Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet

5
U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.
Thematic Units
Class Hours
Hours of
Tutoríng
Independent study
including research and
relationship with the
society
Mechanisms and assessment
toolsTheoretical Practical
2.1 Cross cultural understanding 1 1 1 3 Tasks
2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales
2.3 Eating out with visitors 1 1 1 3 Questionnaires
2.4 Cross cultural understanding 1 1 1 Mind maps
2.5 Inviting, and accepting or declining. 1 1 2 Written tasks
Summative tests
Tasks
Scoring scales
Questionnaires
Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.

6
U.3 Analyze rules of communication through technological resources for business issues
Thematic Units
Class Hours
Hours of
Tutoring
Independent study including
research and relationship
with the society
3.1 Preparing to make telephone calls. 1 2 1 2 Tasks
3.2 Receiving calls. 1 1 1 Scoring scales
3.3 Asking for and giving repetition 1 1 1 2 Questionnaires
3.4 The secretarial barrier 1 1 1 3 Mind maps
3.5 Sample Business Letter 1 1 1 3 Written tasks
Summative tests
Tasks
Scoring scales
Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.

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U.4 Prepare simulated telephone support in different commercial aspects
Thematic Units
Class Hours
Hours of
Tutoring
with the society
4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks
4.2 Setting up appointments 1 1 1 Scoring scales
4.3 Changing appointments 1 1 3 Questionnaires
4.4 Ending a call 1 1 1 Mind maps
4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks
4.6 Problem solving on the telephone 1 1 2 Summative tests
4.7 Complaints 1 1 Digital tasks in Excell
Tasks
Scoring scales
SUBTOTAL HOURS
5 6 4 10 TOTAL HOURS 25
Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class

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U.5 Assess business projects for entrepreneurships
Thematic Units
Class Hours
Hours of
Tutoring
with the society
5.1 The structure of decision making meetings 1 Tasks
5.2 Starting and asking for opinion 1 2 Scoring scales
5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires
5.4 The structure of decision making 1 Mind maps
5.5 Stating and asking for opinion 1 1 Written tasks
5.6 Interrupting and handling interruptions 1 2 Summative tests
5.7 Asking for and giving clarification 1 Digital tasks in Excell
5.8 Delaying decisions 1 1 2 Tasks
5.9 Ending the negotiation 1 Scoring scales
SUBTOTAL HOURS
5 5 3 8 TOTAL HOURS 21
Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project

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V. NORMATIVE STANDARDS EVALUATION
Specific Objectives Diagnostic
Evaluation
Formative
Evaluation
Summative
Evaluation
1. Recognize some technical vocabulary for communication within the business context
Techniques and
instruments:
Teacher observation
Questionnaire
Oral test
Oral presentations
Rubrics for Oral
presentation
Questionnaire
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
Techniques and
instruments:
Questionnaire
Oral participation
Observation
Questionnaire
Written activity
Presentation
Oral and written
quizzes
3. Analyze rules of communication through technological resources for business issues
Techniques and
instruments:
Oral test
PORTFOLIOS
Oral presentations
Oral and written
quizzes and tests.
Oral presentations.
Rubric for oral
presentations
Questionnaire
4. Prepare simulated telephone support in different commercial aspects
Techniques and
instruments:
Teacher observation. Oral and written
quizzes and tests.
Portfolios.
Rubric for mid-
term oral
presentations
5. Assess business projects
Techniques and
instruments:
Teacher
observation.
Oral presentations.
Portfolios.
Learning logs.
Oral and written
quizz
Rubric for final oral
presentations

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VI. BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
CITY/COUNTRY NUMBER OF
PAGES
Sweeney, S. 2004 Communicating in
business
2nd
Edition
Cambridge
University
Press
England, Essex 320
CODE/ DATABASE LOCATION:
Código de Biblioteca 659=20)
(Inventario: 08011)
COMMENTARY:
This is a short course for business English students which will be familiarized
with the business world
NUMBER OF
ISSUES
PRINTED: X
DIGITAL:
1
VIRTUAL: X
URL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER EDITORIAL
CITY/COUNTRY
NUMBER OF
PAGES
Heisterberg, R. 2014 Creating Business Agility:
How Convergence of
Cloud, Social, Mobile,
Video, and Big Data
Enables Competitive
Advantage.
Editorial
Wiley
387
CODE/ DATABASE LOCATION: COMMENTARY:
The book describes the agility that comes from collaborative commerce, and
provides key decision makers the implementation roadmap they need to build a
successful business ecosystem.
NUMBER OF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

11
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Esteban, J. L. 2014 Vive tu sueño, emprende. Editorial UOC,
S.L., 2014
249
CODE/ DATABASE LOCATION:  COMMENTARY:
It is necessary to keep on struggling constantly in order to achieve our goals,
this text gives you a series of strategies to get your dreams.
NUMBER OF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento
ADDITIONAL BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Frey, R 2012 Successful Proposal
Strategies for Small
Businesses: Using
Knowledge Management
to Win Government,
Private-Sector, and
International Contracts
6th Edition Editorial
Artech House
Chicago, Illinois 723
CODE/ DATA BASE: COMMENTARY:
This guide maps and details every stage of the contractor proposal response
lifecycle and shows readers how to produce proposals which maximize their
company's strengths and respond fully to client criteria.
NUMBER OF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

VII. SYLLABUS APPROVAL
Date prepared: September 21st, 2015
Lic. Edgar Encalada Trujillo. Mg.
SUBJECT PROFESSOR
Date of approval: September 23rd, 2015
Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD.
Area Coordinator Program Coordinator
Syllabus Evaluator Syllabus Validator
Dr. Marcelo Núñez Mg.
Faculty Sub-Dean
Approval

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EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Evidence for Element 1
Element 1. Recognize some technical vocabulary for communication within the business
context
Learning Outcome 1: Present a conversation about keeping the conversation going
during small talks based on the corresponding units of the book

18
EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Element 2. Apply rules of socialization with people of different cultures in order to
interact in the business world.
Learning Outcome 2: Write and present scripts about ways to invite visitors to have a
social time based on what was covered in class.

22
EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Element 2. Analyze rules of communication through technological resources for business
issues
Learning Outcome 2: Participate in role plays about receiving phone calls and a Business
letter based on the contents of the textbook.

25
EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Element 4. Prepare simulated telephone support in different commercial aspects
Learning Outcome 4: Design and present a short role play about using the telephone
based on the dialogues covered in class.

30
EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Element 5. Assess business projects for entrepreneurships
Learning Outcome 5: Create a project according to an enterprise trying to sell a product
based on the suggestions given in class. Interdisciplinary project

31
Bon Appétit Catering
Executive Summary
 Bon Appétit Catering is a catering company that serves the Ecuadorian market. Bon
Appétit offers creative, colorful, and unusual food options as well as the traditional
meals. The service offerings are presentation, color, texture, volume and quantity
and quality of food.
 Bon Appétit catering will inject new meal ideas into the Ecuadorian traditional food
catering market, leveraging variety of Ecuadorian food to develop creative new
catering options.
Objectives
The objectives of operation include:
 To exceed customers’ expectations.
 To increase the number of clients in a certain period
 To develop a sustainable catering business.
 To develop enough cash to pay all salaries as well as grow the business.
Mission
 Bon Appétit Catering's mission is to provide the customer with the finest catering.
Company Summary
Bon Appétit Catering is located in Ambato. It will offer high-end catering to the Ecuadorian
community. Bon Appétit will serve parties of 25-300 people with high-end foods that are
currently only available in the big Cities. Bon Appétit will offer a large exquisite menu,

32
from traditional favorites to creative inventions. All food and beverage served will be done
under strict supervision of the authority.
Capital and Expenses
Bon Appétit Catering will rent spaces for the office and kitchen in an industrial area and
attended area of Ambato. Renting in the industrial area will cost about $ 500 dollars. the
spaces will be used for food production it is not for distribution. Bon Appétit Catering
stimulates to generate $500,000 in revenues for the next five years.
Implementation Costs
Bon Appétit Catering will include the following costs:
 Two commercial stoves with ovens.
 Dishwasher.
 Four sets of cookware.
 Five sets of dishware.
 One van with rolling rack (a rolling rack is a wheeled rolling cart system that is
insulated for both hot and cold food).
 Trays and utensils, knives and cutting boards (two each).
 Desks and chairs.
 Computer with printer, CD-RW, Microsoft Office, and cellphones.
TOTAL CAPITAL AND LIABILITIES $69,200
Total Funding $70,000

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Services
Bon Appétit Catering will provide Ecuadorian community with high quality catering. The
catering service will be for weddings, graduations, birthdays, business meetings and other
assorted parties.
Bon Appétit Catering will serve a wide variety of dishes with the larger repertoire of menu
to the customers.
Market Analysis
The Ecuadorian catering market is interesting. There are several catering services that offer
services that are quite similar to each other in terms of price and menu options. For whatever
reasons, there has been little demand by consumers to innovate their menus. Bon Appétit
Catering will occupy a place in the catering market that offers new, creative menu,
broadening people's conception of traditional food.
Marketing and Sales Strategy
 Bon Appétit marketing strategy will be based on developing visibility among
Ecuadorian community. This will be accomplished through two ways. The first
method is a targeted advertising campaign. Advertisements will be placed in various
newsletters.
 The other marketing strategy which is less formal is a networking campaign among
the Ecuadorian population.
 Bon Appétit sales strategy will use a combination of superior customer attention and
a comprehensive repertoire of dishes for the menu.

34
Personal Plan
Catering will require the following personnel:
 Chefs: two will be hired. The chefs will inspect and confirm that all of the ingredients
and preparation follow the rules of properly preparation.
 Servers: two will be hired. The servers will be the people who serve the food at the
events as well as clear the plates and help with set up and take down of the event.
 Cooks: two will be hired to prepare the dishes that chefs has developed.
 Back kitchen help: these two people will be used to help clean up in the kitchen as
well as assist at functions.
PERSONNEL PLAN
YEAR 1 YEAR 2 YEAR 3
Chef $36,000 $36,000 $40,000
Chef $11,000 $12,000 $12,000
Cook $30,800 $33,600 $33,600
Cook $22,400 $33,600 $33,600
Server $9,240 $10,800 $10,800
Server $6,720 $10,800 $10,800
Backend kitchen helper $9,240 $10,800 $10,800
Backend kitchen helper $6,720 $10,800 $10,800
Total Payroll $132,120 $158,400 $162,400

35
FINAL REFLECTION
Business has contributed in the improvement of my English skills. During this
semester I learned to present a conversation about keeping the conversation going
during small talks based on the corresponding units of the book. Furthermore, I
learned to write and present scripts about ways to invite visitors to have a social time
based on what was covered in class. I learned it through the daily practicing in classes
and in the house. This practicing was possible by the used of some resources such as
the professional guidance of professor, debates, role-plays and many activities that I
did in the classroom. All these resources help me a lot. Now can say that I am able to
participate in role plays about receiving phone calls and a Business letter based on
the contents of the textbook.
Furthermore, during the current semester I learned to design and present a short
role play about using the telephone based on the dialogues covered in class.
Additionally, I learned to create a project according to an enterprise trying to sell a
product based on the suggestions given in class. Interdisciplinary project
Nowadays, I am able to do it because during this semester I applied some
educational strategies that helped me such as oral presentations, discussions,
workshops, debates, role plays, simulations, conferences and mind maps creations.

Carrasco carrasco jessica business portfolio

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Carrasco carrasco jessica business portfolio