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B482408 Buying Behaviour

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Amity Business School MBA Class of 2010, Semester III Purchase Decisions in Services Prof. P K Bansal
Consumption Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Purchase Model for Services ,[object Object],[object Object],[object Object]
Pre-Purchase Phase Internal Factors ,[object Object],[object Object],[object Object],[object Object]
Pre-Purchase Phase External Factors ,[object Object],[object Object],[object Object]
Pre-Purchase Phase Firm-Produced Factors ,[object Object],[object Object],[object Object]
Pre-Purchase Phase Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Components of Each type ,[object Object],[object Object],Types
Strategies to Reduce performance Risk Uncertainty : Certification, branding, communications Consequences : Quality control standards & procedures, warranties Strategies to Reduce Time Loss Risk Uncertainty : Trial purchases, sampling, promotional incentive Consequences : Guarantees Strategies to Reduce Financial Risk Uncertainty : Branding Consequence : Compensation offers
Strategies to Reduce Opportunity Risk Uncertainty : Branding Consequence : Quality control standards & procedures Strategies to Reduce Psychological & Social Risk Uncertainty : Branding, communications Consequences : Quality control standards & procedures Strategies to Reduce Physical Risk Uncertainty : Instruction, communications Consequence : Safety standards
Post-Purchase Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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B482408 Buying Behaviour

  • 1. Amity Business School MBA Class of 2010, Semester III Purchase Decisions in Services Prof. P K Bansal
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  • 8. Strategies to Reduce performance Risk Uncertainty : Certification, branding, communications Consequences : Quality control standards & procedures, warranties Strategies to Reduce Time Loss Risk Uncertainty : Trial purchases, sampling, promotional incentive Consequences : Guarantees Strategies to Reduce Financial Risk Uncertainty : Branding Consequence : Compensation offers
  • 9. Strategies to Reduce Opportunity Risk Uncertainty : Branding Consequence : Quality control standards & procedures Strategies to Reduce Psychological & Social Risk Uncertainty : Branding, communications Consequences : Quality control standards & procedures Strategies to Reduce Physical Risk Uncertainty : Instruction, communications Consequence : Safety standards
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  • 11.