2. “Neither a man nor a crowd nor a
nation can be trusted to act
humanely or to think sanely under
the influence of a great fear.”
― Bertrand Russell, Unpopular
Essays
3. Describes how people are influenced by their peers to adopt
certain behaviors, follow trends, and/or purchase items.
Herd Mentality
4. Mob Mentality
The mob mentality is the rather widespread
tendency
to behave instinctively in the same way than most
other people.
7. Social Marketing
Herd behavior is often a useful tool in marketing and, if used properly,
can lead to increases in sales and changes to the structure of society.
8. INFLUENCE IN THE BEHAVIOR
OF THE NEIGHBORS
The interaction that led to a collective behavior is based on
the relation established by the close individuals. The behavior
of one individual is directly flounced by the behavior of the
neighbor. In conclusion the behavior resulting is product of
the interaction between close individuals, the friction between
neighbors.
9. The Individual Position
Here we have an illustration of how the position of individual
can affect the movement of the neighbors. These is a
mathematical model. Here we have three areas associated to.
Repulsion area: where avoid find another individual,
Orientation area: where is a alignment with the others
individuals,
Attraction area: where the individuals get closer.
10. Collective Patterns
Base on the imitation of the neighbors produce a
spontaneous appear of the collective patterns, throw this
imitation the group can make some movements that can’t
be made by alone individuals. called “collective
cognition.”
11. Follow The Leader:
Democracy in herd Mentality
A particular direction even
though not every member of
the group knows where they
are going.
12. Democratic Principles
There may be five individuals who know of a food
supply to the east, but four others who have spotted
food to the north. The researchers found that the
entire group will tend to settle on the direction with the
greater number of informed individuals.
