SMBs are making their mobile presence felt

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Small and medium businesses are sure realizing how vital a mobile presence is for the growth of their business. As more and more consumers are looking for products and services on their mobile phones, SMBs have rapidly started building their mobile presence. Latest data from SMB DigitalScape for December 2013 shows 4X more riders on the mobile band wagon as compared to December 2012.

Technology

THERE ARE MORE MOBILE PHONES THAN PEOPLE IN THE USA
NINE IN TEN SMARTPHONE USERS SEARCH FOR LOCAL INFO
SMBs ARE WAKING UP TO THE POWER OF SMARTPHONES
SIX IN TEN MOBILE PHONES ARE SMARTPHONES
Mobile phones (104 per 100 people)
People in US own smartphones Smartphone penetration
Search for local info Visited a store
Percentage of SMBs in USA that have a mobile compatible website
Dec 2012
Dec 2013
Made a purchase
327M
58%138.5M
Annual wireless data usage
1.5T MB
94%
5.6%
23.4%
51% 30%
PRIMARY SOURCE: SMB DigitalScape by vSplash, a data collection and analysis engine that gauges the state
of digital media and commerce adoption and readiness of small and medium-sized businesses.
OTHER SOURCES:
Google
comScore
CTIA
4X GROWTH4X GROWTH
IN SMB MOBILE ADOPTIONIN SMB MOBILE ADOPTION
SMB DigitalScape shows SMBs in USA are stepping up
their mobile presence in response to the mobile demand.

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1. THERE ARE MORE MOBILE PHONES THAN PEOPLE IN THE USA NINE IN TEN SMARTPHONE USERS SEARCH FOR LOCAL INFO SMBs ARE WAKING UP TO THE POWER OF SMARTPHONES SIX IN TEN MOBILE PHONES ARE SMARTPHONES Mobile phones (104 per 100 people) People in US own smartphones Smartphone penetration Search for local info Visited a store Percentage of SMBs in USA that have a mobile compatible website Dec 2012 Dec 2013 Made a purchase 327M 58%138.5M Annual wireless data usage 1.5T MB 94% 5.6% 23.4% 51% 30% PRIMARY SOURCE: SMB DigitalScape by vSplash, a data collection and analysis engine that gauges the state of digital media and commerce adoption and readiness of small and medium-sized businesses. OTHER SOURCES: Google comScore CTIA 4X GROWTH4X GROWTH IN SMB MOBILE ADOPTIONIN SMB MOBILE ADOPTION SMB DigitalScape shows SMBs in USA are stepping up their mobile presence in response to the mobile demand.

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