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Strategi Branding Sanan

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Presentation of Strategi Branding Sanan

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Strategi Branding Sanan

  1. 1. STRATEGI BRANDINGsam Dadik Wahyu Chang Utero, SH. Mob CREATIVE BRANDING CONSULTANT w w w . u t e r o g o u p . c o m F O U N D E R O F :
  2. 2. UTERO INDO NESIA
  3. 3. UTERO INDO NESIA TENTANG KAMI STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob
  4. 4. UTERO INDO NESIA MENUJU KAMPUNG SANAN KOTA INDUSTRI TEMPE APA ? DAN KENAPA ? STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob
  5. 5. UTERO INDO NESIA RUMOR YANG TELAH BEREDAR !! Pusat industri dan penjual tempe Ngetop dengan tempenya Termasuk industri tempe tertua Bisa menjadi wisata edukasi tempe Tapi perlahan mulai menurun daya beli nya Bisa sebagai kampung museum tempe STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob
  6. 6. UTERO INDO NESIA BRANDING EDUCATION & INFORMASI STRATEGI PENGUATAN IMAGE - Buku saku sebagai informasi para wisatawan - gerbang masuk yang solutif - Menciptakan ikon atau maskot ambasador yg mampu berkomunikasi (sebagai branding position) STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob
  7. 7. UTERO INDO NESIA INFORMASI FASILITAS PETUNJUK ARAH - perempatan la suciptoArah (utara) - pertigaan priyo sudarmoArah (barat) - perempatan smp 5Arah (selatan) - perempatan sulfatArah (timur) STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob
  8. 8. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob BRANDING FASILITAS JALAN Perbaikan jalan Gerbang selamat datang Lampu penerangan Jalan setapak
  9. 9. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob BRANDING TEMBOK MAKAM Tematik dengan cerita
  10. 10. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob EKSTERNAL SUPPORTED Info tempat (toilet) Sentra industri Gazebo Parkir Mushola
  11. 11. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob RESPONSE Merchandise
  12. 12. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob EDUCATION Pengaktifan media sosial Branding information bersambung (pembuat jalur, untuk branding di lewati semua yang mampu menjadi keingintahuan publik)
  13. 13. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob DASAR ANALISA RISET TARGET Demografis (kependudukan) Kulture /perilaku (budaya / kebiasaan) Usia Status Sosial Gender Geografis (lokasi tengah kota) Political market (transfer produk langsung tidak langsung) Pencitraan Primordial (adat istiadat/kebiasaan mulai kecil) Aspek pengganggu
  14. 14. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob BRAND VISUALIZATION SEBAGAI : - Pemberi informasi - Pengingat - Brand Aktive - Effect short term / long term - Memberi kemudahan wisatawan / pembeli
  15. 15. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KOMITMEN - Partner dan tim konsultan yang tepat - Komunikator media promosi - Mempermudah mempercepat tujuan
  16. 16. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP GERBANG
  17. 17. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP SIGNAGE
  18. 18. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP BUKU SAKU
  19. 19. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP TEMATIK TEMBOK MAKAM
  20. 20. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP LAMPU PENERANGAN
  21. 21. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob KONSEP PAPAN SENTRA
  22. 22. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob ANGGARAN PERENCANAAN KONSEP DESAIN
  23. 23. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob ANGGARAN PERENCANAAN KONSEP DESAIN
  24. 24. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob DIAJUKAN OLEH : PENANGGUNG JAWAB PENANGGUNG JAWAB PENANGGUNG JAWAB
  25. 25. UTERO INDO NESIA STRATEGI BRANDING | sam Dadik Wahyu Chang Utero, SH. Mob MENGETAHUI MEREKOMENDASIKAN
  26. 26. TERIMA KASIH.
  27. 27. STRATEGI BRANDINGsam Dadik Wahyu Chang Utero, SH. Mob CREATIVE BRANDING CONSULTANT

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