USD School of Business - Information Architecture and Content
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The University of San Diego web team met with the School of Business faculty and staff and presented Information Architecture and Content Strategy as well as an introduction to the initial style tile. Importance of content first strategy was discussed and preliminary design elements in terms of typography, color palette, and iconography were presented.
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USD School of Business - Information Architecture and Content
- 1. Website Redesign | Town Hall SCHOOL of BUSINESS
- 2. Presentation Overview • New Team Members • Information Architecture • Content Creation • Preliminary Design Elements and Style Tile • Questions/Comments
- 3. New Web Designer/Developer • Comes from the agency world • Studied visual arts media at UCSD • Originally from San Jose, CA • tborillo@sandiego.edu Tim Borillo
- 4. New Project Manager • Project management background in the healthcare industry • Originally from South Africa • rpahkim@sandiego.edu Rose Pahkim
- 5. Timeline NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Design and Usability Development Documentation Launch Training 20162015 Strategic Vision Research and Discovery z Information Architecture FALL Content Audit and Writing
- 6. Terminology Information Architecture: Identity: Style Tile: Data-driven: structure of a site; navigation flow and how content is organized different visual components and features that help define the School of Business and its various departments a set of design elements that create a cohesive digital presence such as fonts, colors, icons and buttons qualitative and quantitative data that informs our decisions in Information Architecture, Content Creation, and Design
- 7. If you make decisions based on opinion, you will go off the rails. -AL CAREY CEO of PepsiCo North America May 2016
- 8. Audience: Provide What They Need, Where They Need It
- 9. How we are structured? About Graduate Centers and Institutes Faculty and Staff Undergraduate Giving Alumni Student Services
- 10. How we are structured? About Graduate Centers and Institutes Faculty and Staff Undergraduate Giving Alumni Student Services Admissions Career Services Veterans and Military International Student Introductory Program Student Organizations
- 14. How do we deliver information? Goals • Reduce redundancy • Reduce quantity of pages • Use feeds and databases where possible • “Centralize”where possible • Be cognizant of web traffic and trends
- 15. Content Creation
- 16. Content Creation IA Keywords and Messaging Migrate Content Team Drafts Edit/Approve School of Business Faculty and Staff
- 17. Business Content Schedule Phase 1 Phase 2 Phase 3 Phase 4 Homepage Main Landing Pages About Undergraduate Phase 5 Phase 6 Phase 7 Phase 8 Graduate Faculty and Staff Student Services Centers and Institutes Giving Alumni
- 19. Content and Design Goals • Think content first • Start designing using mobile-first method • Understand how a user interacts with each element • Style tile
- 20. Style and Elements Round Edges: softer, lighter, more inviting Slanted Line: modern, cool, engagingAPPLY TODAY
- 23. This is an Example of a Header Subtitle / Lead Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus pharetra vulpue felis eu porta. Ut eleifend est sed velit malesuada suscipit. Cras ac urna fringilla, aliquet justo porttitor, vulputate lorem. Etiam placerat eros nec neque vehicula dictum et sed mauris. Suspendisse blan magna quis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus pharetra vulputate felis eu porta. Ut leifend est sed velit malesuada suscipit. Cras ac urna fringilla, aliquet justo port, vulputate lorem. Etiam placerat eros nec neque vehicula dictum et sed mau. Suspendisse bland magna quis. Donec arcu turpid, tempus nec eros sit amet, efficitur tempor mauris. – Anonymous TITLE Classic Font (confident, professional) Darker color (bold, power) Decreased font size to increase real estate CONTENT Increased font size for readability Quicker and easier to scan text TYPOGRAPHY This is an Example of a Header Sub Title / Lead Paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus pharetra vulputate felis eu porta. Ut eleifend est sed velit malesuada suscipit. Cras ac urna fringilla, aliquet justo porttitor, vulputate lorem. Etiam placerat eros nec neque vehicula dictum et sed mauris. Suspendisse blandit, magna quis. ON DESKTOP Increased title font size Decreased content font size More white space
- 24. Familiar, Youthful and Inviting Bold, Visual Cues Prominent Calls to Action QUOTE MODULES Lorem ipsum dolor sit amet, adipiscing elit. Phasellus pharetra felis eu porta. Ut eleifend est sed velit suscipit. Cras ac urna fringilla, aliquet, vulputate lorem. Etiam placerat eros vehicula dictum et sed mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus pharetra vulputate felis eu porta. Ut eleifend est sed velit malesuada suscipit. Cras ac urna fringilla, aliquet justo port, vulputate lorem. Etiam placerat eros nec neque vehicula dictum et sed mauris. -ANONYMOUS -ANONYMOUS
- 25. Timeline NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Development Documentation Launch Training 20162015 Strategic Vision Research and Discovery z Information Architecture FALL Content Audit and Writing Design and Usability
- 26. Next Steps • Content, Content and More Content • Developing Asset Needs • Wireframes Redesign Website Presentation Slides and Style Tile www.sandiego.edu/redesign