The document discusses how advertising has changed with the rise of social media. It notes that brands are now defined by what others say about them online rather than just what the brand says. It provides tips for successful social media marketing such as being available in real time, engaging audiences, and creating experiences rather than just sending messages. Social media is a necessity for brands rather than a nice optional add-on.

1. Whatever happened to
advertising?

2. It’s being redefined
virtually every single day.

3. Whatever you do online,
can and will be seen all
around the world.

4. It’s no longer about
creating good advertising
ideas, but good ideas you
can advertise.

5. The one biggest change is
SOCIAL MEDIA.

6. What is social media?

7. “Real people having real
conversations about real
objects and ideas.”

8. YOUR BRAND
...is no longer what you say it is

9. YOUR BRAND
...is no longer what you say it is
...it’s what THEY say it is.

10. The basic truths.

11. #1 People are constantly being
bombarded by messages.
...and they’re getting better at tuning them out.

12. #2 People prefer listening to
people they know and like.
...they’re very good at recognizing marketing messages.

13. #3 Stories travel across all
media platforms
...we’re constantly on the move.
Are your touch points easy for them to access?

14. #4 You need to be available in
REAL TIME
...that’s real live experiences at the speed of NOW.

15. #5 You need to be always ON!
...you can’t just launch and leave.

16. #6 There’s no need to shout!
...have a conversation instead.

17. #7 No difference between the
physical and virtual world
...to the consumer, it’s just one world.

18. #8 Engage the audience
...plan for participation from the beginning.

19. #9 Stay curious
...what new things can be mashed together to
create new ideas?

20. Social media is nice to have.

21. MUST HAVE
Social media is nice to have.

22. Things to keep in mind.

23. #1 Keep momentum
Don’t initiate only when you want something from
your audience.

24. #2 Be creative
Don’t copy just for the sake of doing something.

25. #3 Be useful
Don’t assume you know what people want or need.

26. #4 Create experiences
Don’t just force advertising slogans.

27. #5 Create meaning
Don’t just replay mindless messages.

28. Ernest Fung
ernest.fung1@gmail.com
Tel: 91308185