What happened to advertising?

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What happened to advertising? What's going to happen next?

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What happened to advertising?

  1. 1. Whatever happened to advertising?
  2. 2. It’s being redefined virtually every single day.
  3. 3. Whatever you do online, can and will be seen all around the world.
  4. 4. It’s no longer about creating good advertising ideas, but good ideas you can advertise.
  5. 5. The one biggest change is SOCIAL MEDIA.
  6. 6. What is social media?
  7. 7. “Real people having real conversations about real objects and ideas.”
  8. 8. YOUR BRAND ...is no longer what you say it is
  9. 9. YOUR BRAND ...is no longer what you say it is ...it’s what THEY say it is.
  10. 10. The basic truths.
  11. 11. #1 People are constantly being bombarded by messages. ...and they’re getting better at tuning them out.
  12. 12. #2 People prefer listening to people they know and like. ...they’re very good at recognizing marketing messages.
  13. 13. #3 Stories travel across all media platforms ...we’re constantly on the move. Are your touch points easy for them to access?
  14. 14. #4 You need to be available in REAL TIME ...that’s real live experiences at the speed of NOW.
  15. 15. #5 You need to be always ON! ...you can’t just launch and leave.
  16. 16. #6 There’s no need to shout! ...have a conversation instead.
  17. 17. #7 No difference between the physical and virtual world ...to the consumer, it’s just one world.
  18. 18. #8 Engage the audience ...plan for participation from the beginning.
  19. 19. #9 Stay curious ...what new things can be mashed together to create new ideas?
  20. 20. Social media is nice to have.
  21. 21. MUST HAVE Social media is nice to have.
  22. 22. Things to keep in mind.
  23. 23. #1 Keep momentum Don’t initiate only when you want something from your audience.
  24. 24. #2 Be creative Don’t copy just for the sake of doing something.
  25. 25. #3 Be useful Don’t assume you know what people want or need.
  26. 26. #4 Create experiences Don’t just force advertising slogans.
  27. 27. #5 Create meaning Don’t just replay mindless messages.
  28. 28. Ernest Fung ernest.fung1@gmail.com Tel: 91308185

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