10 Reasons why Mobile Marketing is so Effective

10 reasons why Mobile Marketing is so Effective http://www.urmobile.com Instant Reach Interactive Location Aware Brand Loyalty Cost Effective Direct Communication High Response Rate Opt-In Marketing Unique Individual Metrics

http://www.urmobile.com It is 2011 - consumers are using their internet enabled mobile devices to make personal and spending decisions. Consumers are using their smartphones for everything - information, news, entertainment, shopping, research, finding local areas of interest, etc. Based on their mobile experiences and what they see on the mobile web - they act.

http://www.urmobile.com The increasing use and dependency of consumers on their smartphones is causing a Tsunami wave in the world of marketing. Consumers are increasingly ignoring traditional marketing messages. Going forward all businesses will need to have a mobile strategy if they want to reach out to their customers.

http://www.urmobile.com 1 Reach It reaches where other media does not. Users carry their mobile phones everywhere.

http://www.urmobile.com 2 Instant Research has shown that most text messages are opened in a matter of minutes. The "instant" factor can enable companies to create time-specific and location-specific marketing programs.

http://www.urmobile.com 3 Direct Communication Mobile enables companies to communicate with consumers directly. Unlike traditional media like TV, Newspapers, etc which is shared – mobile makes it possible to engage consumers one-to-one, which is not possible with other media.

http://www.urmobile.com 4 High Response Rate Research shows that consumer response rate to mobile marketing is much higher than that for traditional media. For ex response rate for SMS is 15% while it is around 1%-3% for as direct mail.

http://www.urmobile.com 5 Location Aware Companies can execute location aware marketing campaigns - which is simply not possible with other channels. For ex deliver a 10% coupon when a customer comes within 2 miles of your company or walks in a store.

http://www.urmobile.com 6 Interactive Two-way communication makes the mobile channel very powerful and compelling for companies.

http://www.urmobile.com 7 Cost Effective Mobile technology like SMS, Mobile Websites, QR Codes, etc is much cheaper than traditional media. Advertising in traditional media like TV, Newspaper, etc can be very expensive.

http://www.urmobile.com 8 Unique Individual Metrics The metrics generated out of mobile marketing campaigns is on a per-user-basis as opposed to general data for TV/Newspaper campaigns. http://www.wsiwisewebmarketing.com/our_blog.htm This data can be used to further optimize your mobile marketing programs and gives rich insight into customer trends/preferences /habits.

http://www.urmobile.com 9 Opt-In Marketing Consumers are increasingly opting in for coupons, discounts and information which interests them. That makes mobile coupons and other customized personal deals very effective.

http://www.urmobile.com 10 Brand Loyalty Mobile is more than just a marketing channel. It is a channel to serve and your customers anywhere, anytime and in a personalized manner. Consumers tend to share reviews and refer products/ services to their friends using mobile social media.

http://www.urmobile.com Each of these factors contributes to the unique value proposition of mobile. Companies can customize their mobile marketing strategy and leverage each one of them to maximize benefit from this platform.

http://www.urmobile.com Contact Us Your mobile strategy

10 Reasons why Mobile Marketing is so Effective

More Related Content

Viewers also liked

More from urmobile

Recently uploaded

10 Reasons why Mobile Marketing is so Effective