Deep-dive into the social media performance of the top camera brands on Facebook. Analyze engagement, campaign intel and a variety of other social media metrics here.

1. April 1st – June 30th 2016
TopCameraBrands
onSocialMedia

2. Camera Brands: Social Media Report
This Report looks at how
Camera Brands
performed on Social Media between
April 1st – June 30th, 2016

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4. Comparison of
"CAMERAS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. Samsung Camera had the largest fan base of 11,512,146 while Kodak Now showed the highest fan growth of 29.13%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Growth%
Number of Fans
GoPro Kodak Now Nikon Polaroid Canon USA Leica Camera Samsung Camera
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Samsung Camera Polaroid Kodak Now Canon USA Nikon GoPro Leica Camera
United States Philippines Countries < 2% Mexico Brazil Indonesia Other Countries Germany Italy India
Fans - Geography

7. Kodak Now had the highest PTAT of 9.24% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
GoPro Nikon Kodak Now Polaroid Canon USA Leica Camera Samsung Camera
Conversations

8. GoPro published the greatest number of posts (344). Kodak Now had the highest average engagement, with a score of 873.
0 50 100 150 200 250 300 350 400
0 100 200 300 400 500 600 700 800 900 1000
GoPro
Kodak Now
Polaroid
Canon USA
Leica Camera
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. GoPro received the most number of Likes (376,217), Comments (15,831) and Shares (44,471).
0K 50K 100K 150K 200K 250K 300K 350K 400K
GoPro
Nikon
Kodak Now
Polaroid
Canon USA
Leica Camera
Samsung Camera
Likes Comments Shares
Engagement Breakdown

10. Volume - Promoted vs Organic
GoPro had the most Promoted Posts as well as the most Organic Posts.

11. Kodak Now's Promoted and Organic Posts had the highest engagement.
Engagement – Promoted vs Organic

12. GoPro published the highest number of Promoted Posts while Polaroid saw the biggest surge in engagement.
Effect of Promoted Posts on a Brand's Engagement

13. Most Engaging Brand Posts
Polaroid
24-JUN-16, FRI 12:15PM
Who else is headed to the beach this
weekend?Make sure you share all the new
places you explore thi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 45,390 85 89 Uncategorized
Polaroid
20-JUN-16, MON 5:15PM
Happy #Summer! Heading off to new
places over the summer? We want to see
them! Share with us all the ..
Kodak Now
05-JUN-16, SUN 8:03AM
drupa is the world's premier print trade
show held in Dusseldorf, Germany every
four years. This yea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 64,452 73 18 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized

14. Most Engaging Brand Posts
Kodak Now
04-JUN-16, SAT 5:14AM
drupa is the world's premier print trade show
held in Dusseldorf, Germany every four
years.This yea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized
Kodak Now
03-JUN-16, FRI 7:03AM
drupa is the world's premier print trade
show held in Dusseldorf, Germany every
four years. This yea ..
Kodak Now
02-JUN-16, THU 9:25AM
drupa is the world's premier print trade
show held in Dusseldorf, Germany every
four years. This yea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized

15. GoPro's Facebook Page saw the highest number of Fan posts (3,644).
0 500 1000 1500 2000 2500 3000 3500 4000
GoPro
KodakNow
Nikon
Polaroid
Canon USA
Leica Camera
Samsung Camera
Numberof Fan Posts
Fan Posts

16. Canon USA received the highest percentage of Positive Sentiment (42.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
GoPro
Kodak Now
Canon USA
Leica Camera
Samsung Camera
Negative Neutral Positive
Sentiment Analysis

17. Kodak Now responded to the highest percentage of Fan posts (44.19%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
GoPro Kodak Now Canon USA Leica Camera Samsung Camera
Brand Responses

18. GoPro published the most with 355 posts.
0%
13%
11%
15%
51%
10%
0%
Samsung Camera Polaroid Canon USA Leica Camera GoPro Kodak Now Nikon
Share Of Voice – Volume of Posts

19. GoPro received the largest volume of Likes (376,217).
0%
25%
14%
4%
56%
1% 0%
Samsung Camera Polaroid Canon USA Leica Camera GoPro Kodak Now Nikon
Share Of Voice – Likes

20. GoPro received the largest volume of Comments (15,831).
0%
6%
8%
2%
83%
1% 0%
Samsung Camera Polaroid Canon USA Leica Camera GoPro Kodak Now Nikon
Share Of Voice – Comments

21. GoPro received the largest volume of Shares (44,471).
0%
3%
9%
4%
82%
2% 0%
Samsung Camera Polaroid Canon USA Leica Camera GoPro Kodak Now Nikon
Share Of Voice – Shares

22. During this time period, New Leica Ultravid 8x32 Edition Zagato was the most engaging run by Leica Camera. GoPro published
the most (11) in its #BEAHERO campaign.
0 2 4 6 8 10 12
0 10 20 30 40 50 60 70
#BEAHERO(GoPro)
#CES2016(Canon USA)
New Leica Ultravid 8x32
Edition Zagato(Leica
Camera)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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24. Analysis of
GoPro
Facebook Page
Apr 01, 2016 - Jun 30, 2016

25. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
9,725,333 184,152 1.93% Worldwide
Mostly Young, Male and
Attached.
GoPro

26. Engagement Score Total Fan Posts
64 3,580
Total Posts Brand Response Rate
355 0.25%
Total Likes Avg. Reply Time
378,288 9 hrs, 48 mins
Total Comments General Sentiment
16,036 Neutral
Total Shares
45,189
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
GoPro Animal Month
Most Recent Campaign
Video of the Day
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

27. 9,400K
9,450K
9,500K
9,550K
9,600K
9,650K
9,700K
9,750K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
9,725,333
New Fans
184,152

28. Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
GoPro had an average engagement score of 64 and a highest of 390.

29. Community Analysis
GoPro fans are mostly Young, Male and Attached. GoPro fans are largely from United States followed by Brazil.
Fan Demographics Distributionof Fans
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Brazil
Mexico
France
Canada
Australia
United Kingdom
Germany
Italy
Bulgaria

30. 0
1
2
3
4
5
6
7
8
9
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Day 178
Photo 97
Video 95
GoPro Awards recipient 29
world 29

31. 8%
92%
Brand Participation Brand Non Participation
66%4%
30%
Posititve Negative Neutral
Brand Posts - Engagement
GoPro responded to 27 conversations generated by the 355 Posts
they published.
GoPro receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts

32. Most Engaging Brand Posts
06-MAY-16, FRI 3:44PM
Video of the Day! Ladies and gentleman,we
have liftoff! A special GoPro Award goes to
UP Aerospace ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
851 14,462 1,699 5,024 Uncategorized
29-JUN-16, WED 3:31PM
Jeb Corliss takes us along to experience
sharks up close with 360-degree views of
hammerheads,lemon ..
14-APR-16, THU 5:00PM
Introducing the GoPro Developer Program!
We'll let GoPro CEO + Founder Nick
Woodmanexplain -- the p ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
797 6,269 1,207 4,973 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
715 10,648 1,034 3,235 Positive
NO IMAGE NO IMAGE NO IMAGE

33. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250
0 10 20 30 40 50 60 70
Videos
Photos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Top Keywords Used Frequency
GoPro 3069
video 623
day 368
Thanks 285
camera 257
User Posts
0
20
40
60
80
100
120
140
160
180
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

35. GoPro responded to 9 conversations generated by the 3,616
Posts fans published.
GoPro appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
34%
5%
61%
Posititve Negative Neutral

36. Campaign Intel – 3 most recent campaigns
Entire Campaign
0 2 4 6 8 10 12
0 50 100 150 200 250
#BEAHERO
#GoProMusic
GoPro Animal Month
Numberof Posts
Engagement Score
Engagement Score Number of Posts
The campaigns studied here are not restricted to the period under study

37. Analysis of
Kodak Now
Facebook Page
Apr 01, 2016 - Jun 30, 2016

38. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
8,980 2,026 29.13% Worldwide
Kodak Now

39. Engagement Score Total Fan Posts
873 86
Total Posts Brand Response Rate
74 44.19%
Total Likes Avg. Reply Time
8,055 1 day, 19 hrs, 20 mins
Total Comments General Sentiment
140 Neutral
Total Shares
1,116
BRAND POSTS FAN POSTS
Brand Overview

40. 0K
1K
2K
3K
4K
5K
6K
7K
8K
9K
10K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun 17-Jun 24-Jun
Fan Growth
Total Fans
8,980
New Fans
2,026

41. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Kodak Now had an average engagement score of 873 and a highest of 1000.

42. Community Analysis
Kodak Now fans are largely from United States followed by India.
Distributionof Fans
0K 1K 1K 2K 2K 3K
United States
India
Brazil
Mexico
United Kingdom
Egypt
Thailand
Argentina
Germany
New Zealand

43. 0
1
1
2
2
3
3
4
4
5
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Kodak 29
drupa 18
cover photo 11
printers 8
premier print trade show 7

44. 5%
95%
Brand Participation Brand Non Participation
41%
0%
59%
Posititve Negative Neutral
Brand Posts - Engagement
Kodak Now responded to 4 conversations generated by the 74
Posts they published.
Kodak Now receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

45. Most Engaging Brand Posts
05-JUN-16, SUN 8:03AM
drupa is the world's premier print trade show
held in Dusseldorf, Germany every four
years.This yea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized
04-JUN-16, SAT 5:14AM
drupa is the world's premier print trade show
held in Dusseldorf, Germany every four
years.This yea ..
03-JUN-16, FRI 7:03AM
drupa is the world's premier print trade
show held in Dusseldorf, Germany every
four years. This yea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 262 16 122 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

46. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

47. Top Keywords Used Frequency
Kodak 40
camera 12
Kodak Tri-X 400 7
Pietro Bevilacqua 7
new Kodak Super 8 7
User Posts
0
1
2
3
4
5
6
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

48. Kodak Now responded to 38 conversations generated by the 86
Posts fans published.
Kodak Now appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
44%
56%
Brand Participation Brand Non Participation
41%
7%
52%
Posititve Negative Neutral

49. Analysis of
Polaroid
Facebook Page
Apr 01, 2016 - Jun 30, 2016

50. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
434,108 63,701 17.20%
Worldwi
de
Not Available
Polaroid

51. Engagement Score
503
Total Posts
90
Total Likes
168,872
Total Comments
1,259
Total Shares
1,426
BRAND POSTS
Brand Overview

52. 320K
340K
360K
380K
400K
420K
440K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
434,108
New Fans
63,701

53. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Polaroid had an average engagement score of 503 and a highest of 1000.

54. Community Analysis
Unmetriccould not retrieve Demographic Profile Data for this
brand.
Polaroid fans are largely from United States followed by Mexico.
Fan Demographics Distributionof Fans
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 20K 40K 60K 80K 100K 120K
United States
Mexico
France
Italy
Spain
United Kingdom
Brazil
Canada
Philippines
Bulgaria

55. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Polaroid Cube 9
Polaroid Snap instant
digital
8
Polaroid 7
instant digital camera 5
adventures 5

56. 8%
92%
Brand Participation Brand Non Participation
36%
12%
52%
Posititve Negative Neutral
Brand Posts - Engagement
Polaroid responded to 7 conversations generated by the 90 Posts
they published.
Polaroid receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

57. Most Engaging Brand Posts
24-JUN-16, FRI 12:15PM
Who else is headed to the beach this
weekend?Make sure you share all the new
places you explore thi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 45,400 85 89 Uncategorized
20-JUN-16, MON 5:15PM
Happy #Summer! Heading off to new places
over the summer? We want to see them!
Share with us all the ..
18-MAY-16, WED 4:50PM
Off to bigger and better things ???? #ShareLife
Print your grad photos instantly ????
http://polar ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 64,453 73 18 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 12,743 68 119 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

58. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

59. Generate Your Own Social Media Report
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It took minutes to create.
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Social Media Report Now

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