Bass et al. (2015) - Getting the Word Out: An Examination of Health Science Libraries' Social Media Presence
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Presented at the New Voices Section program of the Medical Library Association Conference in Austin, Texas 2015.
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Bass et al. (2015) - Getting the Word Out: An Examination of Health Science Libraries' Social Media Presence
- 1. Ge#ng the Word Out: An Examina6on of Health Sciences Libraries' Social Media Presence Michelle B. Bass mbbassdrlib mbbass@umich.edu Chase Masters billchase2edu Nandita S. Mani, Anne Perorazio, & Mark Chaffee Taubman Health Sciences Library University of Michigan May 19, 2015
- 2. Research Ques6ons 1. Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts? 2. What are the different types of social media accounts? 3. What is the content of posts on respec6ve social media accounts? 2
- 3. Methods Par6cipants: AAHSL member libraries (as of 2014) n=159 Method: Case studies Analyses: -‐ RQ1, RQ2: Descrip6ve sta6s6cs -‐ RQ3: Thema6c analysis -‐ UX: Usability assessment (social media account link loca6ons) 3
- 4. User Experience Analysis – Where are social media account links located? • Are they easy to find? – Is there a clear dis6nc6on between social media accounts that are library specific compared to ins6tu6onal accounts? 4
- 5. AAHSL Libraries Social Media Accounts 18 11% 44 28% 97 61% No Social Media Account At least 1 SM Account NOT for Library SM Accounts for the Library 5
- 6. 6 The Art of Social Media (2011) by mkhmarke6ng (mkhmarke6ng.wordpress.com ) on Flickr (CC BY 2.0)
- 7. Social Media Account by Type 105 99 75 50 10 9 9 7 4 3 2 1 1 1 1 78 76 65 26 6 4 9 4 0 3 2 0 1 0 0 0 20 40 60 80 100 120 Number (out of 159) Social Media Account Type Links on Homepage AAHSL Library Specific Link 7
- 8. 8 RSS (2015) created by Alex Auda Samora (CC BY 3.0) 78 Health Science Library accounts 65 Health Science Library blogs 76 Health Science Library accounts 26 Health Science Library channels
- 10. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 10
- 11. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 11
- 12. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 12
- 13. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 13
- 14. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 14
- 15. Social Media Account Link Loca6on 15 Header 17 9% Footer 52 27% Body 24 13% Navbar 69 36% None 28 15%
- 16. 16
- 17. Homepage Layouts Header Footer Body Navbar Quadrant Upper Lek Upper Right Lower Lek Lower Right 17
- 20. 20 Mul6ple loca6ons for mul6ple accounts
- 21. 21 [CC0], via Wikimedia Commons Promo6on Library resources such as databases, books, or journals and other special collec6on items Opera6ons Informa6on regarding library hours and schedules as well as facili6es related issues Teaching & Learning Informa6on about workshops, trainings, and consulta6on services offered by library staff Content
- 22. Post Content by Social Media Type: Blog Blog July August September October November December Promo 16 14 16 18 9 14 Ops 6 6 2 2 4 5 T&L 1 2 2 1 -‐ -‐ Promo + Ops 12 7 8 7 14 19 Promo + T&L 6 7 7 16 8 6 Ops + T&L -‐ 2 1 -‐ 3 1 Promo + Ops +T&L 5 7 12 5 8 3 No ac6vity 13 14 11 10 14 12 22
- 23. Post Content by Social Media Type: Twiqer 23 Twiqer July August September October November December Promo 17 11 18 14 14 14 Ops 5 3 3 1 2 6 T&L -‐ -‐ -‐ -‐ -‐ -‐ Promo + Ops 16 24 13 10 19 25 Promo + T&L 4 7 11 13 7 3 Ops + T&L -‐ 1 -‐ 1 -‐ 1 Promo + Ops +T&L 11 7 15 17 16 13 No ac6vity 17 18 13 15 13 11
- 24. Post Content by Social Media Type: Facebook 24 Facebook July August September October November December Promo 24 18 36 31 21 19 Ops 7 5 -‐ 2 -‐ 6 T&L -‐ -‐ 1 1 2 1 Promo + Ops 19 21 12 12 25 24 Promo + T&L 5 8 10 12 4 2 Ops + T&L -‐ 1 -‐ -‐ 1 -‐ Promo + Ops +T&L 8 11 7 10 11 12 No ac6vity 9 9 7 5 10 11
- 25. 25 Growing Social Media (2013) by mkhmarke6ng (mkhmarke6ng.wordpress.com ) on Flickr (CC BY 2.0)
- 26. Recommenda6ons • Select the type of social media plarorms that you are commiqed to using and maintaining – regular pos6ngs – commiqed personnel – do an analysis of plarorms (ROI) • sending a “bad” message to your users if you have an account and are inac6ve • Capitalize on learners/users when you have them – Medical students – Maintain engagement 26
- 27. Answers to Research Ques6ons RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts? A: 61% ( 97 of 159) RQ2: What are the different types of social media accounts? RQ3: What is the content of posts on respec6ve social media accounts? 27
- 28. Answers to Research Ques6ons RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts? RQ2: What are the different types of social media accounts? A: Facebook, Twiqer, Blogs, YouTube (Top 4) RQ3: What is the content of posts on respec6ve social media accounts? 28
- 29. Answers to Research Ques6ons RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts? RQ2: What are the different types of social media accounts? RQ3: What is the content of posts on respec6ve social media accounts? A: Varies by social media account type -‐Promo6on, Outreach, Teaching & Learning 29
- 30. Representa6ve Literature Review Charield, A., Ratajeski, M., Wang, J., & Bardyn, T. (2010). Communica6ng with Faculty, Staff, and Students Using Library Blogs: Results from a Survey of Academic Health Sciences Libraries, Internet Reference Service Quarterly, 15(3), 149-‐168. Garcia-‐Milian, R., Norton, H., & Tennant, M. (2012). The presence of academic health sciences libraries on Facebook: Rela6onship between content and library popularity, Medical reference services quarterly, 31(2), 171-‐187. Midyeqe, J., Youngkin, A., & Snow-‐Crok, S. (2014). Social media and communica6ons: developing a policy to guide the flow of informa6on. Medical reference services quarterly, 33(1), 39-‐50. Use of social media by the library: Current prac6ces and future opportuni6es. A white paper from Francis & Taylor (October 2014) Vucovich, L., Gordon, V., Mitchell, N., & Ennis, L. (2013). Is the 6me and effort worth it? One library’s evalua6on of using social networking tools for outreach. Medical reference services quarterly, 32(1), 12-‐25. Wu, J., Charield, A., Hughes, A., Kysh , L., & Rosenbloom, M. (2014). Measuring patrons' technology habits: an evidence-‐based approach to tailoring library services. Journal of the Medical Library AssociaBon, 102(2), 125-‐129. 30