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Planning for monetization (in-app) - HackerDojo - 20130529

  1. 1. Planning For $$$ selling in-app hacker dojo | 05.29.2013 umang@umangjaipuria.com @umang Umang Jaipuria ads@amazon, farmville@zynga
  2. 2. Why
  3. 3. This.
  4. 4. For all apps across iOS & Android. source: Flurry blog Life(time) Is Short
  5. 5. $ revenue ad spend installs / DAUs $ spend in game retention / engagement users paying users Kickstart Virtuous Cycles
  6. 6. How
  7. 7. # buyers # purchases / buyer $ amount / purchase x x
  8. 8. Skill Time Ease Aesthetics Vanity Content Pinch etc.
  9. 9. Keep room for MORE Pinch Never do this
  10. 10. SinkSource Purchase Consume Extra Lives Die Skype Credit Make Calls Work The Cycle
  11. 11. Pricing Price Inelasticity. Sticker Shock.
  12. 12. Funnels DAU Opened Store Purchased Transactions Revenue % Opened Store % Paid Txn per Payer Rev per Txn
  13. 13. Levers
  14. 14. User CohortsBundling Price Differentiation Targeting Impulse Discounts Bulk Surfacing Levers Seasonal Content Chance
  15. 15. Have a monetization plan EARLY. Pinch Source-Sink Pricing Funnels Levers Re-cap
  16. 16. umang@umangjaipuria.com @umang

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