I wrote the copy and directed the concept for this media kit for Guitar Player magazine, the leading publication for players of all styles and techniques. This was distributed and made available and potential advertisers.

1. 2013 MEDIA KITSERIOUSLY OBSESSED
I N P R I N T . O N L I N E . I N P E R S O N .

2. MISSION
B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 2
SERIOUSLY OBSESSED
Guitar Player educates, empowers, and inspires obsessed guitarists to
sound better and play better. Through its comprehensive print, online, and
social-networking media—as well as community-rousing events such as
Guitar Superstar—Guitar Player feeds a player’s passion for mastering tone,
technique, gear, technology, composition, and live performance. Revered for
its insightful artist interviews, multi-faceted music lessons, and trusted product
reviews since 1967, Guitar Player has influenced generations of players—
including some world-renowned guitar stars—and continues to encourage
and motivate serious guitarists of all ages, styles, and skill levels.
“Sweetwater has been advertising with Music
Player publications for many years. We make
that investment because we know their maga-
zines are reaching the right customers.”
Marc Silver
Director of Partner Marketing
Sweetwater Sound
HOW DO YOU
CONNECT?
WE HAVE THE BIGGEST AUDIENCE
NewBay Music Group reaches over 5 million musicians through
our print magazines, online properties and live events.
WE HAVE THE BEST AUDIENCE
NewBay Music Group readers are seriously obsessed musi-
cians, each with an average annual household income of over
$98,000 and a demonstrated propensity to buy.
WE OFFER THE GREATEST VALUE
With our unparalleled reach, NewBay Music Group has the
lowest CPM in the market.

3. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 3
AUDIENCE
The Guitar Player audience is comprised of serious, modern music
makers, passionately invested in Guitar Player’s editorial mission with
the financial means to feed their obsession for new gear.
The Guitar Player audience expands beyond our print magazine
into our unique web visitors, social networks, e-newsletter sub-
scribers, live events and more.
Every month, we reach more than 547,000* dedicated musicians
and proven buyers.
DEMOGRAPHICS**
Well-Educated & Affluent
59% of subscribers have a Bachelor’s degree or higher.
Household income: $105,414.
Serious Musicians
90% of subscribers have been playing guitar for more than 10 years
95% also play other instruments
Loyal & Engaged
83% of subscribers read half or more of the advertisements in Guitar Player
81% visited an advertiser’s website as a result of reading advertisements in Guitar
Player
70% purchased a product as a result of reading advertisements in Guitar Player
80% advise others on choosing gear
70% spend more than two hours reading an issue of Guitar Player
65% DO NOT read Guitar World
74% DO NOT read Premier Guitar
Plan To Purchase
83% of subscribers plan to buy a guitar in the next 12 months
69% plan to buy an amplifier
61% plan to buy stompboxes
70% plan to buy cables and strings
*Source: Publisher’s Own Data
**Source: 2011 Guitar Player Survey Of Subscribers

4. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 4
ADVERTISING OPPORTUNITIES: DISPLAY
126 N O V E M B E R 2 0 1 1 G U I T A R P L A Y E R . C O M
Lessons
T
A
B
Fast
4
4
= 200 G7
2 3
6 5 3 2
5 4 2 3
6 5 3 2
5 4 2 3
6 5 4 3 31
4 3 1 4 3
1 1 44 3 3
1
1
4 3 2 1 1
4
in Ex. 3, a crazy, clown-car ride that hits just
about every note in the scale. “I call this the
Slip Trick,” he says. “It’s a cool pattern that
sounds outside, but it’s really nothing but a
trick. It kind of comes from the Eddie Van
Halen school of getting from point A to point
B. It’s all about how you start it and end it.”
Although it’s notated in G here, Derrico plays
the Slip Trick in A in the accompanying video.
Once you get the pattern down, however, you
can do it anywhere. Here’s how it works: Slide
into the root G from a half-step below with
your 1st finger, and then use fingers 4, 3, and
1 on the B string (on frets 6, 5, and 3) before
sliding down a fret with your 1st finger. Then,
use the exact same fingering on the G string
(now on frets 5, 4, and 2) before sliding up
a fret to repeat the pattern on the remain-
ing strings. Although it might seem weird
at first, get this trick dialed—seriously! As
EVH would say, it’s a great way to fall down
the stairs and land on your feet in a solo. g
Ex. 3
M O R E O N L I N E
• Derrico burns with
Pink in Australia.
• Watch Justin Derrico
demo these examples in
his exclusive GPlesson.
Get these links and more at guitarplayer.com/
november2011
gpr1111_less_dc1.indd 126 8/31/11 1:45 PM
C
M
Y
CM
MY
CY
CMY
K
DUN_Strings_Product_GP.pdf 1 8/31/11 12:42 PM
166 N O V E M B E R 2 0 1 1 G U I T A R P L A Y E R . C O M
GearWILKINSON
playing preference, the bridge readjusted the
tuning perfectly.
After multiple readings of the manual, I
was able to program my own tunings—a pro-
cess that involved retuning the guitar with the
headstock machines, then selecting one of the
six preset slots for the new tuning.
For now, the bridge is only available in
the test model Fret King Super-Matic guitar
($1,599 street), but there is talk of retrofit
possibilities down the line. In the meantime,
if multiple tunings are a part of your perfor-
mance, I highly recommend checking out the
versatile Super-Matic with the ATD HT 440
self-tuning bridge. g
KUDOS Retunes guitar
quickly and accurately.
CONCERNS Some learning curve
to programming new tunings.
CONTACT Wilkinson,
(973) 335-7888; info@fretking.com
gpr1111_gearwilkinson_ko2.indd 166 9/2/11 10:55 AM
Advertising in the pages of Guitar Player puts you in front of
engaged, proven buyers like no other publication—at rates that
deliver superior return on investment.
Guitar Player is audited by BPA Worldwide
Guitar Player subscribers have been reading GP for an average of 13.8 years.*
83% of subscribers read half or more of the advertisements in Guitar Player.*
81% visited an advertiser’s website as a result of reading advertisements
in Guitar Player.*
75% conducted an internet search for a product as a result of reading
advertisements in Guitar Player.*
70% purchased a product as a result of reading advertisements in Guitar Player.*
80% provided advice to friends and colleagues on choosing gear.*
*Source: 2011 Guitar Player Survey Of Subscribers
“Guitar Player and Bass Player are mainstays in the
business and have been the primary vehicles in my
media plans for over 20 years. They’ve always had an
amazing staff of pro writers who actually know how
to write, which is critical for capturing the right au-
dience. And that’s critical to us, now more than ever.
Everyone there is a pleasure to work with because they
listen and truly care about your individual needs.”
Dale Krevens
Vice President
Tech 21 USA, Inc.

5. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 5
ADVERTISING OPPORTUNITIES: SPECIALTY
Guitar Player is audited by BPA Worldwide
The Classified Ad: The most economical way to advertise and
offers both display and text only options.
Product Spotlight: Clean, straightforward marketing. You pro-
vide ad text and a product photo, and we do the rest.
The Guitar Bazaar: Gives you complete creative control over
your marketing message in a format targeting guitarists of all
stripes.
The Guitar Showcase: Choose from four different ad sizes.
Competitively priced rates in this easy to find section.
Specialty Advertising provides cost-effective solu-
tions to advertise your singular brand in the pages of
Guitar Player. There’s a section to fit every budget,
target every audience and meet every goal.
“Guitar Player is simply the best out there to
reach our target audience of discerning mu-
sicians. We enjoy a constant stream of daily
sales generated by our ad spots, something
we cannot say for any other advertising media
we’ve tried!”
Jay Baldemor
President, GRUV GEAR
CEO, Louder Design

6. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 6
eNEWSLETTER: FRETWIRE
The Fretwire eNewsletter goes direct to
over 61K opt-in subscribers, With superi-
or reach and open rates, Fretwire is an ex-
ceptional value to connect with engaged
players worldwide.
· 61,000+ subscribers*
· 1.3millionimpressionsmonthly*
· Optimized for social media
Ad Units
728x90
300x250
Product Spotlight
Custom eNewsletters: Get front and center
with our opt-in audience. This exclusive
spotlight is one of the most effective ways
to deliver your branded message about
your latest product release.
· 49,000+ opt-in subscribers*
*Publisher’s own data
“We have found that Guitar Player is our primary
source for interacting with our customers, the
magazine both in print and online is well done
and the staff at Music Player Network are top
notch professionals.”
Orin Portnoy
Jensen Musical Instrument Speakers

7. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 7
GUITARPLAYER.COM
Advertising on GuitarPlayer.com is a proven way to
market your products and drive visitors to your site.
The unmatched depth of gear reviews and the diversity
of artist coverage of GuitarPlayer.com connects you to
the most passionate network of players worldwide.
Ad Units
728x90
300x250
160x600
Custom Units Available
Rich Media Opportunities
Our web reach is bolstered
by our robust and pas-
sionate social media net-
works, driving traffic back
to our sites and connect-
ing you with new markets.
* Interstitial/Prestitial
* Content Sponsor
* Footer
* Interactive Slider
* Floating Ad
* Page Takeover
* Cover Wrap
* Video
* Clickable Wallpaper
* Expanding
Video advertising: Guaranteed exposure in one of our
most highly-trafficked sections. Engage musicians
worldwide with custom videos, banners and pre-rolls.
Control and brand the entire viewing experience for
demos, new product launches and promotions.
Channel Sponsorship
Pre-roll

8. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 8
Guitar Player’s Gear Guides are highly anticipated annual titles,
with exclusive, specialized content that highlights the latest gear
and builds anticipation during peak buying seasons. These are
‘don’t miss’ publications with national newsstand distribution.
GEAR GUIDES
The Summer 2013 Ultimate Guide to Guitar & Bass Gear is the best place to
showcase your gear, attracting buyers of all ages, styles and budgets.
30,000 print issues via national newstand distribution including all major
music retail locations
AD CLOSE: 05/29/13
MATERIALS DUE: 06/03/13
ON SALE: 07/23/13
Holiday Ultimate Gear Guidegoes beyond just guitar and bass. HUGG includes
keyboard, recording and technology products categories. On newsstands for
the peak holiday retail season.
30,000 print issues via national newstand distribution including all major
music retail locations
AD CLOSE: 08/21/13
MATERIALS DUE: 08/27/13
ON SALE: 10/15/13
50+ guitars & basses under $400
900+
SUMMER $7.99 $9.99Can.
A N E W B A Y M E D I A P U B L I C A T I O N
gig-ready
products!
TOPTIPS
FORGREAT
GIGSh ttest
and more!
gretchen
menn’sIMPROVEYOURTONEWITH
2012’s
ELECTRIC GUITARS
ACOUSTIC GUITARS
STRINGS
BASSES
PEDALS PICKUPS
AMPS
COVERARTIST
$7.99
A N E W B A Y M E D I A P U B L I C A T I O N
HUNDREDSOF
HIP& CHEERFUL
GIFTSFOR
MUSICIANS!
GUITARS
BASSES
AMPS
KEYBOARDS
UKULELES&MANDOLINS
RECORDING&
LIVE-PERFORMANCEGEAR
EFFECTS
ACCESSORIES

9. MISSION
B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 9
Guitar Player Vault presents highly sought-after interviews, columns, and
lessons from GP’s celebrated archives in exactly the same way they ap-
peared in the ’60s ’70s ’80s ’90s, and beyond. Readers can view the original
presentation of seminal GP articles with each era’s top guitar stars, along
interactive, rich media content and vintage gear ads! It’s a thrilling trip
through 40+ years of guitar playing, guitar craft, and guitar gear.
Reaching over 158,000* seriously obsessed players.
FEATURES:
Embedded Hyperlinks: One click on your ad and readers are taken directly
to your website.
Email links: One click opens a reader’s email browser addressed to your
company.
Social Media optimized: Readers instantly share ads direct to Facebook,
Twitter, LinkedIn, Delicous & Digg.
Toolbar Ads/Sponsorships: Premium, customized space for your ad not
available in print.
Flash & Video Advertising: Go beyond print and brand your product to
readers using Flash and audio & video in your rich media ad.
*Publisher’s own data
THE VAULT
N O V E M B E R 2 0 1 2
DaviD Fiuczynski
James Honeyman-scottRoundup! 11 Half Stacks
WWW.GUITARPLAYER.COM
3 FRee song tRanscRiptions-pLus-
KENNY
burrell
The master who collaborated with
giants such as Oscar Peterson, John
Coltrane, Dizzy Gillespie, and Duke
Ellington talks jazz guitar in this
classic interview from 1981
The Guitar Player Vault digital edition puts you in front of
thousands of additional musicians and proven buyers with
directdistributiontoreadersviaemailandatGuitarPlayer.com.
“You continue to offer better
content, better interviews,
and better value for the seri-
ous guitar player.”
Dustin Cheatham
CEO
Music Master Publishing
guitarwheel.com

10. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 10
EVENTS
SPONSORSHIP BENEFITS INCLUDE:
• Logo branding on all promotional materials (flyers, ads, e-newslet
ters, website, and event signage)
• Ad page in the event program book given to all attendees
• Inclusion on Sponsor detail page on GPGS web site, in program
book, and post-event coverage in-issue and online
• Provision of prizes – noted in Call For Entries promotions, program
book, online, PR, and on stage at the live event and photographed
with winners
• Product placement at the event
• Complimentary event tickets and/or VIP area seating
• Guitar Superstar Video sponsorship or video promo package
• Literature distribution opportunity
Guitar Player Guitar Superstar is a high-profile live
competition that attracts up-and-coming players
worldwide.Judgeshaveoftheeventhaveincluded Joe
Satriani, Steve Vai, George Lynch, Elliot Easton, Larry
Carlton and Andy Summers. Powerful promotional
packages provide brand exposure to GP’s audience,
pre-, during and post-event, and associates your brand
as a supporter of next-generation talent.

11. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 11
MEDIA SCHEDULE
COVER DATE SPECIAL ISSUES GEAR ROUNDUPS DEADLINES BONUS DISTRIBUTION
February Reader’s Poll Effects Pedals Ad Reservation: 11.28.12 · Materials Due: 11.29.12 · On Sale Date: 01.22.13 Winter NAMM
March
Budget
Acoustic/Electrics
Ad Reservation: 12.26.12 · Materials Due: 12.28.12 · On Sale Date: 02.19.13
April NAMM Gear Pedalboards Ad Reservation: 01.23.13 · Materials Due: 01.29.13 · On Sale Date: 03.19.13 SXSW
May High-End Electrics Ad Reservation: 02.20.13 · Materials Due: 02.26.13 · On Sale Date: 04.16.13 Musikmesse
June Home Studios Practice Amps Ad Reservation: 03.20.13 · Materials Due: 03.26.13 · On Sale Date: 05.14.13
July Boutique Pedals Ad Reservation: 04.17.13 · Materials Due: 04.23.13 · On Sale Date: 06.11.13 Gearfest
August High-End Acoustics Ad Reservation: 05.15.13 · Materials Due: 05.20.13 · On Sale Date: 07.09.13 Summer NAMM
September Live Performance Combo Amps Ad Reservation: 06.12.13 · Materials Due: 06.17.13 · On Sale Date: 08.06.13
October Accessories Ad Reservation: 07.10.13 · Materials Due: 07.16.13 · On Sale Date: 09.03.13
November Hall of Fame High-Power Amp Heads Ad Reservation: 08.07.13 · Materials Due: 08.13.13 · On Sale Date: 10.01.13
Holiday Shred Gear Ad Reservation: 09.04.13 · Materials Due: 09.10.13 · On Sale Date: 10.29.13 AES
December Holiday Gifts Budget Solidbodies Ad Reservation: 09.25.13 · Materials Due: 10.02.13 · On Sale Date: 11.26.13
January Ukuleles Ad Reservation: 10.30.13 · Materials Due: 11.05.13 · On Sale Date: 12.24.13
EVERY ISSUE OF GUITAR PLAYER DELIVERS ESSENTIAL COVERAGE ON...
GUITARS | AMPS | EFFECTS: Exclusive multi-product roundups. Comprehensive single-product reviews. How-to’s.
ARTISTS: From new discoveries to legends, the most stylistically diverse interviews on the planet.
LESSONS: All styles. All skill levels. Guidance from stars, experts, and session greats.

12. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 12
RATES
Display Advertising 1x 3x 6x 13x
Full Page $11,215 $11,090 $10,705 $10,180
2/3 Page $8,290 $8,185 $8,090 $5,640
1/2 Page $7,345 $7,255 $5,175 $6,820
1/3 V $5,400 $5,335 $5,220 $4,960
1/3 SQ $5,945 $5,870 $5,740 $5,465
1/4 Page $3,730 $3,685 $3,625 $3,465
1/6 Page $2,335 $2,305 $2,285 $2,170
FP Spread $18,950 $18,730 $18,075 $17,190
1/2 Spread $13,210 $13,060 $12,910 $12,260
First RHP $11,625
Cover 2 $11,700
Cover 3 $11,390
Cover 4 $12,555
GP Vault 1x 3x 6x 13x
Full Page $1,800 $1,780 $1,715 $1,635
2/3 Page $1,330 $1,315 $1,300 $1,235
1/2 Page $1,175 $1,165 $1,150 $1,095
1/3 V $865 $860 $835 $800
1/3 SQ $955 $940 $925 $875
1/4 Page $600 $590 $580 $555
1/6 Page $375 $370 $370 $350
FP Spread $3,040 $3,005 $5,900 $2,760
1/2 Spread $2,120 $2,095 $2,070 $1,965
First RHP $1,865
Cover 2 $1,880
Cover 3 $1,825
Cover 4 $2,015
Classified Rates
1”h x 2.25” w $215.00
1”h x 4.75”w $415.00
2”h x 2.25”w $415.00
1/6 pg Vertical 4”h x 2.25”w $670.00
1/6 pg Horizontal 2”h x 4.75w $670.00
1/3 V 8.25”h x 2.25”w $1,340.00
1/3 SQ 4”h x 4.75”w $1,340.00
1/2 H 4”h x 7.25”w $1,780.00
1/2 V 7”h x 4.75” w $1,780.00
FP 8.5”h x 7.25”w $3,175.00
TEXT ONLY
$4.20 per word
50¢ additional per word for boldface
25¢ additional per word for all capital letters
$7.00 for address (name through your zip code)
$35.00 minimum, 3 month minimum schedule
Phone number, website address, or e-mail address counts as one word
Product Spotlight Rates
1x: $720 ea.
3x: $670 ea.
6x: $620 ea.
12x: $540 ea.
Subject to availability - 3 month minimum placement
Guitar Bazaar Rates
3x: $750 ea.
6x: $725 ea.
12x: $670 ea.
Guitar Showcase
Ad Size Ad Rate 3x Ad Rate 6x Ad Rate 12x
Full Page $4,240 $4,030 $3,605
1/2 Horizontal $2,650 $2,520 $2,255
1/4 Page $1,455 $1,385 $1,240
GuitarPlayer.com Rates
Ad Unit Size CPM Description/Position
Leader Board 728x90 $35 1 per page view; located above header on all pages
Medium Rectangle 300x250 $20 2 units per page; one top right, one bottom right (bottom left on homepages)
Large Skyscraper 160x600 $25 1 unit per page; located upper right, center margin above fold
Rich Media Quoted on Request
Monthly CPM rates are based on volume and duration as well as other contracted MPN custom and advertising packages
eNewsletter Rate Card
Ad Unit Size Rate Description/Position
Leader Board 728x90 $1750 Top-level placement with text above the opener
Medium Rectangle 300x250 $675 3 units; Left Hand Side
Product Spotlight Photo/text $375 Three photo/text/link listings available per daily newsletter
Custom eBlast
Quoted on Request Client-provided content and graphic and/or repurposed Guitar Player editorial email blast to entire Guitar Player email
subscriber list. Additional CPM above 100k to additional MPN lists. Editorial custom content creation costs quoted on demand.

13. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 13
MATERIAL SPECIFICATIONS
PRINT ADVERTISING SPECIFICATIONS
Ad Size(WxH) Trim Size Live Matter Bleed Size
FP SPREAD 16” x 10.5” 15.125” x 9” 16.25” x 10.75”
FULL PAGE 8” x 10.5” 7.125” x 9” 8.25” x 10.75”
2/3-PAGE V. 43/4” x 93/4” — —
1/2-PAGE V. 43/4” x 7” — —
1/2-PAGE H. 71/4” x 43/4” — 8.25” x 5.375”
1/3-PAGE V. 21/4” x 93/4” — —
1/3-PAGE SQ. 43/4” x 43/4” — —
1/4-PAGE V. 31/2” x 43/4” — —
1/6-PAGE V. 21/4” x 43/4” — —
AD SUBMISSION INSTRUCTIONS
Please have print advertising materials posted directly to
www.newbayadportal.com.
Our preferred file format for digital ad files are high res Adobe Acrobat®
PDF/X1a. In Illustrator, or InDesign — Save ad as PDF, then select PDFx1a
when options come up for PDF preset settings.
* When using this site, all pages must be sent as individual PDF files.
How To Use The New Ad Portal Site -
1. Go to: www.newbayadportal.com
2. Click on “Create Your Account” button.
3. Fill out the necessary information (name, phone #, e-mail address, etc.).
4. Create your own username & password
Once logged in -
1. Click on “Submit a New Ad or Pickup an Existing Ad”
2. Choose the publication you’re submitting to from the selection, Press continue
3. Choose issue type (defaulted to Standard), issue date, ad size, and bleed from
drop-down menu
4. Fill in all other pertinent information (Headline,Advertiser, special notes, color, etc.)
5. Navigate to PDF file through “Browse” button
6. Select file and choose “Upload File”
7. You will then see a preview of your ad. Approve preview by pressing the
REVIEW POSITION button.
8. Press the REJECT or APPROVE button.
You will receive a confirmation that your ad was successfully uploaded.Then you’ll
receive an e-mail from newbayadportal.com that specifies whether your ad passed or
failed. If your ad failed, you must resubmit a corrected file.
If any revisions are needed, please contact the production manager
immediately: Beatrice Kim, 650-238-0265, bkim@musicplayer.com.
FULL SPREAD
FULL PAGE
1/2 SPREAD
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
1/6 PAGE
E-NEWSLETTER TECHNICAL
SPECIFICATIONS
Banner Advertising Sizes:
• 728x90 Leader board
• 300x250 Medium Rectangle
Ad Format: GIF or JPEG files only. No Rich
Media. Animated GIFs OK.
File Size: Not to exceed 40k for Leader-board
and Skyscraper spots and 25k for spots.
Materials due: Three days prior to mail date.
Include with artwork: Referring URL
and alt text.
Product Spotlights: Product photo (.eps
file, mac format preferred, 300 dpi and CMYK
format), and text copy (email or attached
Word file). All ads + Product Spotlights run
at a three-month (6x) minimum. For materials
contact sales representative.
Cancellation Policy: Sponsorships require a
2-week written cancellation notice. All ads +
Product Spotlights run at a three-month (6x)
minimum.
MPN ONLINE ADVERTISING
Banner Advertising Sizes:
• 728x90 Leader board
• 160x600 Skyscraper
• 300x250 Medium Rectangle
File Specifications: Formats currently
accepted: .gif, animated .gif, .jpg, .html, Flash,
Unicast, PointRoll, Eyeblaster.
Non-accepted formats: Java, Java
Applet, Video.
Frames and looping for animated
.gifs: 4 frame max. with no more than 3
loops. Will accept most 3rd-party ad tags
including DART, Adknowledge, 24/7 and
L90. All 3PAS must be accompanied by anti-
caching documentation.
Materials due: Two (2) business days
prior to posting.
Include with instructions: Referring
URL and alt text. All online advertising has
a 90-day minimum frequency.
Agency Commissions: 15% of gross
billing allowed to recognized advertis-
ing agencies on space, color, and posi-
tion, provided account is paid within
30 days of invoice da te. Commission
is not allowed on other charges such as
backing up inserts, trimming, printing
of inserts, etc. No cash discounts. Note:
The 15% commission will not be allowed
on any bills past due 30 days or longer.
Prepayment: Accounts with no previous
credit history with NewBay Media, LLC
(NBM) are required to make prepay-
ment by space order deadline. Publisher
reserves the right to decline acceptance
of any advertisements for which prepay-
ment has not been received on or before
the material deadline. Billing: Invoices
are issued approximately one week after
the issue has been mailed. Payment
to be rendered in U.S. dollars within
30 days. Billing Frequency: Based on
number of ads 1/4-page or larger insert-
ed within a 12-month period. Spreads
count as two insertions. 1/6-page ads
may be counted toward frequency with
1/6-, 1/4-, and 1/3-page ads only. Failure
to meet frequency terms will result
in a short-rate adjustment. Combined
Frequency: Ads may be combined in
other select NBM publications for maxi-
mum frequency. Insertion Orders: All
ads must be accompanied by a signed
insertion order (email confirmation or
purchase order also accepted) or ads
will not run.
SPECIAL POSITIONS
Specified pages or proximity to
monthly columns, add 15% to appli-
cable rates (only for full-page or
larger; specify on insertion order).
Position is not guaranteed if material
is late. Continuous page placements,
15% extra after first page.
*Information in this document is
subject to change without notice.
NewBay Media, LLC
1111 Bayhill Drive, Ste. 125
San Bruno, CA 94066 USA
Tel. 650.238.0300
Fax. 650.238.0263
ww.guitarplayer.com
www.musicplayer.com

14. B I G G E S T A U D I E N C E • B E S T A U D I E N C E • G R E A T E S T V A L U E 14
CONTACTS
Advertising Contacts
Southwest & Asia
Joe Perry, Publisher
770-343-9978
jperry@musicplayer.com
Northwest, Midwest, Canada
& New Business Development
Greg Sutton, Advertising Director
925-425-9967
gsutton@musicplayer.com
East Coast & Europe
Jeff Donnenwerth, Advertising Director
770-643-1425
jdonnenwerth@musicplayer.com
Specialty Sales Advertising
Michelle Eigen
650-238-0296
meigen@musicplayer.com
EDITORIAL Contacts
Michael Molenda, Editor In Chief
650-238-0272
mmolenda@musicplayer.com
Art Thompson, Senior Editor
650-238-0274
athompson@musicplayer.com
Matt Blackett, Associate Editor
650-238-0275
mblackett@musicplayer.com
Barry Cleveland, Associate Editor
650-238-0268
bcleveland@musicplayer.com
About NewBay Media LLC
NewBay Media’s market leading brands are centered
on five vertical markets -- Pro Audio, Broadcast &
Video, Musical Instruments, AV/Consumer Electronics and K-12 Education. NewBay
publishes and produces more than 40 publications and show dailies, 50 websites, 30
daily and weekly E-Newsletters, and 50 events and Expos, annually. NewBay reaches
more than eight million readers in print and one million online and in person -- around
the world in more than 100 countries. Additional information on NewBay can be
found by visiting www.nbmedia.com.
About the NewBay’s Music Group
Reaching over 5 million music professionals and enthusiasts every month, the
NewBay Music Group is the world’s largest publisher of guitar magazines, digital
media, and events. Anchored by Guitar World, the world’s largest guitar magazine,
and Guitar Player, the most trusted guitar brand for over 40 years, the Music Group
also includes Bass Player, Guitar Aficionado, Revolver, Electronic Musician, and
Keyboard media brands, as well as Bass Player Live, The Rock & Roll Roast, and
Revolver GoldenGods events.
in print | online | in person
www.nbmedia.com