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What Can You Do With Twilio

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In many ways, Twilio is like a box of legos. You get building blocks to create communication workflows that make sense for your business. For this presentation, we've benchmarked what more than 1,000,000 developers are doing with Twilio. With a focus on business-to-customer communications, we'll talk about the common problems being solved and how they are being solved.

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What Can You Do With Twilio

  1. 1. a WHAT CAN YOU DO WITH TWILIO? DEVANG SACHDEV, HEAD OF CONTENT, TWILIO
  2. 2. 2 SOFTWARE APPLICATIONS COMMUNICATIONS SYSTEMS
  3. 3. 2 SOFTWARE APPLICATIONS COMMUNICATIONS SYSTEMS
  4. 4. 3 YOU WALK AWAY WITH NEW IDEAS GOAL TACTICS DEMOS REAL EXAMPLES
  5. 5. 4 Nike employs more software developers than shoe designers Goldman Sachs has more software developers than Facebook Target in shift from IT outsourcing, hires software developers GE is on track to become a ‘top 10 software company’
  6. 6. 5 Est. 2008 $30B Est. 1957 $7B Est. 1906 $4B Est. 2006 $7B Est. 2009 $66B Est. 1908 $57B
  7. 7. 6 Cloud Platforms are the New Building Blocks COMPUTE & STORAGE MAPS COMMUNICATIONS SOFTWARE ANALYTICS PAYMENTS
  8. 8. 7 Communications is Transforming Applications “I’m on the corner of 4th & Main.” Your reservations are confirmed for Friday. “I’ll help you resolve this issue right now.” The keys are under the mat. This new fall look is perfect for you. “Calling to check in on our newest product.”
  9. 9. 8 You Use Twilio
  10. 10. 9 Twilio is Three Things
  11. 11. 9 Twilio is Three Things PROGRAMMABLE COMMUNICATIONS CLOUD Most comprehensive suite of cloud communications APIs.
  12. 12. 9 Twilio is Three Things PROGRAMMABLE COMMUNICATIONS CLOUD Most comprehensive suite of cloud communications APIs. SUPER NETWORK Globally interconnected software powering flywheel of growth.
  13. 13. 9 Twilio is Three Things PROGRAMMABLE COMMUNICATIONS CLOUD Most comprehensive suite of cloud communications APIs. SUPER NETWORK Globally interconnected software powering flywheel of growth. BUSINESS MODEL FOR INNOVATORS Disruptive business model that puts customer success first.
  14. 14. 10 The Programmable Communications Cloud
  15. 15. 10 The Programmable Communications Cloud PROGRAMMABLE VOICE 2008
  16. 16. 10 The Programmable Communications Cloud PROGRAMMABLE MESSAGING 2010 PROGRAMMABLE VOICE 2008
  17. 17. 10 The Programmable Communications Cloud PROGRAMMABLE VIDEO 2015 PROGRAMMABLE MESSAGING 2010 PROGRAMMABLE VOICE 2008
  18. 18. 11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Composable Building Blocks PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service
  19. 19. 11PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Composable Building Blocks PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center
  20. 20. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center Composable Building Blocks
  21. 21. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center Mobile Marketing Composable Building Blocks
  22. 22. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center Mobile Marketing Anonymous Communications Composable Building Blocks
  23. 23. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center Mobile Marketing Anonymous Communications Instant Lead Alerts Composable Building Blocks
  24. 24. 12PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect TaskRouter Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service Contact Center Mobile Marketing Visual Estimates Anonymous Communications Instant Lead Alerts Composable Building Blocks
  25. 25. 13PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Bounded Only by your Creativity Two-Factor Authentication Contact Center Automated Surveys Anonymous Communications Dispatch Notifications Customer Video Care Instant Lead Alerts ETA Alerts Mobile Marketing Call Tracking Visual Estimates Appointment Reminders
  26. 26. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Use Case APIs PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service TaskRouter Two-Factor Authentication
  27. 27. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Use Case APIs PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service TaskRouter Two-Factor Authentication
  28. 28. 14PROGRAMMABLE COMMUNICATIONS CLOUD SUPER NETWORK BUSINESS MODEL FOR INNOVATORS Use Case APIs PROGRAMMABLE VIDEOPROGRAMMABLE MESSAGINGPROGRAMMABLE VOICE Twilio Voice Twilio Client Phone Numbers Conferencing Interconnect Programmable SMS Short Codes Programmable MMS IP Messaging Messaging CoPilot Twilio Monitor Programmable Video Network Traversal Service AUTHY TaskRouter
  29. 29. COLLABORATION SOFTWARE 15 LEADGENERATION COMMERCE CUSTOMERSERVICE
  30. 30. Trulia measures how many home buyer leads they pass to realtors by tracking calls
  31. 31. 1 Home buyers can contact agent via Twilio Phone Number1 NEW INTERACTION UNIQUE #
  32. 32. NEW INTERACTION UNIQUE #
  33. 33. Call are tracked & routed to agent through Twilio.2 2 NEW CALL 2 NEW INTERACTION UNIQUE #
  34. 34. NEW INTERACTION UNIQUE #
  35. 35. SMS notification is sent to real estate agent if the home buyer’s call goes to voicemail.3 3 HOME BUYER IS INTERESTED IN YOUR LISTING! (888) 333-7777 NEW SMSNEW INTERACTION UNIQUE #
  36. 36. NEW SMSNEW INTERACTION UNIQUE #
  37. 37. Trulia uses call statistics to create ROI dashboard for agents.4 4
  38. 38. COLLABORATION SOFTWARE 21 LEADGENERATION COMMERCE CUSTOMERSERVICE
  39. 39. Uber connects drivers & passengers with each other without disclosing personal phone numbers
  40. 40. REQUEST UBER CAR 1 Customer requests Uber pickup and is matched with driver.1 PICKUP NEEDED
  41. 41. REQUEST UBER CAR 1 Customer requests Uber pickup and is matched with driver.1 PICKUP NEEDED (415) 123-4567 (678) 123-4567(888) 244-1702
  42. 42. PICKUP NEEDEDREQUEST UBER CAR
  43. 43. 2 Customer gets ETA alert via Twilio phone number. 2 YOUR DRIVER 
 WILL BE THERE 
 10 MINUTES (888) 244-1702 2 2 PICKUP NEEDED (888) 244-1702 MESSAGE SENT TO PASSENGER REQUEST UBER CAR
  44. 44. PICKUP NEEDED YOUR DRIVER 
 WILL BE THERE 
 10 MINUTES (888) 244-1702 (888) 244-1702 CALL DRIVER
  45. 45. PICKUP NEEDED YOUR DRIVER 
 WILL BE THERE 
 10 MINUTES (888) 244-1702 (888) 244-1702 Customer can call the driver directly without revealing phone numbers. 3 CALL DRIVER 3 3 3 3
  46. 46. COLLABORATION SOFTWARE 26 LEADGENERATION COMMERCE CUSTOMERSERVICE
  47. 47. Support agents can call and text customers directly from the Zendesk software
  48. 48. Customer support calls are directed to Zendesk.1 1 1
  49. 49. Zendesk routes call to available agent screen over WebRTC.2 2 WEBRTC 2
  50. 50. WEBRTC
  51. 51. Agent sees relevant customer information pop on the screen when answering the call. 3 3 WEBRTC
  52. 52. 4 4 4 WEBRTC
  53. 53. Agents can use the same screen to text back and forth. Customer receives messages via SMS. 4 4 4 4 WEBRTC
  54. 54. 32 WE CAN’T WAIT TO SEE WHAT YOU BUILD

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