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Sandhya Rao's presentation from WALTIC 2010. She presented a profile of children in India, the place of languages and translation in India, the temper of multilingualism, the recent history of publishing, the more recent history of children’s publishing, the recent sense of urgency in government and non-government circles to get children to read, the fine line between literature and literacy, and how Tulika’s books demonstrate how persistence, innovation, creative choices and cooperation help us give children reading materials that lead to the strengthening of democracy, promote independent thinking, enchant, and entertain. Pictures from family and friends. Illustrations from Tulika's books.