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Tong Niu


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Tong Niu

  1. 1. “ Strategies for Success in the E-Grocery Industry” Completed by: Tong Niu
  2. 2. Graduating Year: Class of 2008
  3. 3. Major/ Concentration: MS/Service Leadership and Innovation
  4. 4. Field of Interest: Service Management
  5. 5. It’s Objective: <ul><li>The retail food industry is a vital part of the economic activity of every country. </li></ul><ul><li>Food retail is just like any other business of the service industry. Every player needs to differentiate itself from competitions to get bigger market share. </li></ul><ul><li>By looking for e-grocery business models that have a better chance of success, this study intends to help understand strategic decision making in service industry. </li></ul>
  6. 6. Case Analysis Abstract: <ul><li>This research found that the management team’s knowledge and experience in the supermarket industry is an important factor in deciding an e-grocer’s success or failure. </li></ul><ul><li>Using a cautious and slow expansion strategy helps e-grocers control expenses and stay in the game. </li></ul><ul><li>Using the brick-and-mortar-supported store-pick model, which requires a lower start-up cost in most markets, helps an e-grocer survive in today’s market. </li></ul>
  7. 7. Posting Questions: <ul><li>Many online businesses are successful because they offer lower prices. How can online grocers also attract price-sensitive shoppers while still being able to make money? </li></ul><ul><li>What advice do you have to offer from your own experience in service industry that can be used by e-grocers? </li></ul>
  8. 8. Your Response: <ul><li>Your views, opinions or suggestions would take into account for own personal experience within the industry in relation to what they just uncovered in the submission. </li></ul><ul><li>Please read the full text and answer the posting questions by clicking on “Add Comment” at the end of Tong’s submission. </li></ul>