Responding to Activist Tactics: Lessons Learned - Scott Sobel, Senior Vice President, Crisis and Litigation Communications, kglobal, From the 2018 Animal Agriculture Alliance Stakeholders Summit, Protect Your Roots, May 3 - 4, 2018, Arlington, VA, USA. More presentations at https://www.youtube.com/channel/UC9xWTLbiBMQQi8L_WHIWcjA

1. Everyone can be a target
• Preparation is the best defense
• Message consistently
• Use best communication methods
• Practice scenarios and drill response
• Identify friends and strengths – know
your weaknesses
• Feature sincere and persuasive
spokespersons
• Leverage your good will investment
• Practice
• Take the high road
• Understand the activist viewpoint
• Get expert help, when necessary
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Scott Sobel
Deshundra Jefferson
www.kglobal.com