With the increase in travellers mixing their business trips with leisure activities, Trodly team decided to conduct a series of interview with the travellers. The objective was to understand how the hospitality and flight industry are supplementing the evolving behaviour.

1. Travellers on business trip are
looking out for more.

2. This report compilation is based on the findings from
interviews research conducted by the Trodly team in
Bangalore.
Customers interviewed: 20
Hotel staff interviewed: 10
Supporting data is sourced from the secondary research
and from already published reports.

3. How are travellers booking activities & tours during their
business trips?
What are the key point-of-views of travellers when
booking?
What role do hotels play in their guest’s booking
journey?
RESEARCH OBJECTIVE
1
2
3

4. EVOLVING NEW INDIAN BUSINESSES TRAVELLERS
Business travel + Leisure activity = Bleisure
The extension of business travel to include a quick leisure break
is on the rise. Nearly half of business travellers admit that they
have combined business travel with in-destination leisure
activities.
29% Business trips are bleisure
Source: FCM Bleisure Report, India

5. CUSTOMER BEHAVIOUR
Bleisure trips are usually longer than a
typical business trip.
Respondents saying their employer allowed them
to add leisure travel onto business trips.
Most rely on the internet for their research
and booking.
Source: FCM Bleisure Report, India
2 to 6
DAYS

6. How well are travel
businesses aligned with this
change?

7. “Anything you buy from the hotels is expensive.”
“Online options are far more convenient and economical”
“There was nothing in hotel to indicate that they can help”
“Online prices are always better”
9 Out of 10 Guests said;
TRAVELLERS WHO BOOKED WITH TRODLY

8. TOP 3 REASONS TO BOOK
Booking decisions was made in-destination, 12 to 36-hours
in advance. Relatively quicker than a leisure trip.
“I had kept an extra day on purpose to see the place.”
“My spouse also came along, so we planned an extra day.”
“Got an extra day due to an unscheduled change in the plan”
WHEN THEY BOOKED?

9. “It’s difficult to have updated information about things-to-do”
“We get only 1-2 customers asking about tours & activities”
“We have a travel agent that we call if a customer asks”
“Business travellers are not interested in activities & tours”
“We’re a business hotel, our guests are not
interested in leisure activities.”
HOTEL STAFF DURING THE INTERVIEW

10. Traditional hotels still prefer high commission from local
agents which is keeping volumes low.
Customers are turning to web because of convenience,
more available options and better pricing.
Hotels are focused on in-hotel experience but guests
wishes to spend more time outside.
Behaviours Identified

11. KEY QUESTIONS
“Customer experience is most
important for us”
(Every hotel personnel interviewed emphasised it)
1 Can hotels be part of their guest’s experience
outside of the hotel?
2 All existing partnerships take away a part of the
income share from hotels - So, should hotels be
looking a partnerships that add a share for them?

12. KEY TAKEAWAYS
Many business trips turn in to “bleisure” trips and guests
stay longer.
Guests are booking activities and tours Online for
convenience, options and better price.
With partnerships, hotels can offer more experience
points for guests and create new income channels.

13. T R O D LY. C O M
C o n t a c t @ t r o d l y. c o m