In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
Solution
In consumer behavior we discussed innovators, opinion leaders, and market mavens who may have an influence over our purchase decisions. There is a similar concept discussed for organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
In consumer behavior, the main entities that can influence the purchase decision of a consumer are: 1) innovators are the one who are basically risk takers. The main attribute of them are the fact that they are able to absorb the financial cost as well as the social cost of adopting the unsuccessful products. They are the one who extensively use commercial media, cosmopolitan in their outlook, uses professional source for getting information, etc. 2) Market mavens are the individuals who provide wide amount of information about the different kinds of products and services. They basically foster information related to product quality, features, availability, price and sales. Extroverted, conscientious, and extensive use of media are some of the main characteristics of market mavens. 3) Opinion leaders are the one who basically provides information about a particular product or activities. They are having more status than that of their followers and are socially active (Hawkins, Mothersbaugh and Best, 2012). In contrast to innovators, opinion leaders and market mavens that may affect consumer purchase decision are buying center that affects the organizations
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In consumer behavior we discussed innovators- opinion leaders- and mar.docx
1. In consumer behavior we discussed innovators, opinion leaders, and market mavens who may
have an influence over our purchase decisions. There is a similar concept discussed for
organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
Solution
In consumer behavior we discussed innovators, opinion leaders, and market mavens who
may have an influence over our purchase decisions. There is a similar concept discussed for
organizational buyer behavior. Describe the concept and how it relates to the CB concepts.
In consumer behavior, the main entities that can influence the purchase decision of a consumer
are: 1) innovators are the one who are basically risk takers. The main attribute of them are the
fact that they are able to absorb the financial cost as well as the social cost of adopting the
unsuccessful products. They are the one who extensively use commercial media, cosmopolitan in
their outlook, uses professional source for getting information, etc. 2) Market mavens are the
individuals who provide wide amount of information about the different kinds of products and
services. They basically foster information related to product quality, features, availability, price
and sales. Extroverted, conscientious, and extensive use of media are some of the main
characteristics of market mavens. 3) Opinion leaders are the one who basically provides
information about a particular product or activities. They are having more status than that of their
followers and are socially active (Hawkins, Mothersbaugh and Best, 2012). In contrast to
innovators, opinion leaders and market mavens that may affect consumer purchase decision are
buying center that affects the organizations
