1. CONCEPT : BRIEF PROJECT CONCEPT FOR THE BAR
:_______ENTERTAINMENT BAR
Prepared & Conceptualized by : Mr. Henry Babasa Oytaz
VENUE : Angeles City Pampanga
TARGET DATE OF OPERATION : Upon initial funding ( April 2012 )
TARGET MARKET : All sectors in the Philippine society namely :
1. Business ( top business executives & associates )
2. Government ( Local officials , mayors, vice mayors, councilors, etc )
3. Non-government ( foundation executives & associates )
4. Entertainment ( local celebrities, directors, performers )
5. Fashion industry ( class a models , fashion designers others )
6. Medical & Allied sciences ( top doctors & other medical practitioners)
7. International ( Japanese, Koreans, british, Americans, European residing or
Visitors in the Philippines )
8. Media & journalism ( media people from broadsheets, newspaper fashion
Magazines )
9. Education sector ( top educators, deans, professors who are inclined to
10. Networks ( abs cbn 2 / gma 7 / tv 5 selected guests ).
MARKETING PLAN : 1. Direct marketing system
2. On-line marketing system
3. Multi-level marketing system
4. Direct corporate endorsement system
5. Foundation & Government endorsement system
6. International endorsement system
MARKETING /SALES FORCE : All class A models shall be the sales force of the bar to achieve its
Target sales
EX. SALES FORCE : TARGET SALES QUOTA /DAY : TOTAL SALES /DAY
30 models X Php. 2,000 = php. 60,000.00
This is the so called multi-level marketing systems of guests
By using the class A models as the direct sales force.
ADVERTISING PLAN: Radio, tv, magazines, broadsheet advertising, website( internet )

2. Window display, billboard, fliers, catalogue,
EVENTS PLAN : Staging of various events for the bar’s sales generation like :
Fashion shows, dance concert, musical events, workshops
Corporate events, political events.
LEGAL PLAN : registration to various Government agencies like :
DTI, SEC, MAYORS/ BUSINESS PERMIT, BIR etc.
FINANCE / ACCTG. PLAN : Getting source of initial funds for the business operation
Allocation of such fund to various necessary expenses or projects
For sales generation
MANPOWER PLAN : ready policies / systems in man power recruitment for various
Positions in the bar with good attitude & expertise to implement
& achieve quality of service and eventually generate sales. Positions
Like waiters/ bar managers, cook/chef, staff & others
INITIAL CAPITAL INVESTMENT : Php. 3,500,000 ( $ 83,334.00 )
Approximates for initial operation of the business
INITIAL CAPITAL DISTRIBUTION OF THE FUND ( $ 83,334.00 )
1. Venue ( bar ) rental deposit and expenses per month
2. Initial inventory for the alcohol, beverages, food, wine
3. Manpower ( salaries and wages for initial operations )
4. Taxes & licenses expenses
5. Utilities ( light & water )
6. Mobilization fund
7. Administrative expenses / other expenses
8. Renovation / design cost
9. Advertising cost
10. Stationery & office supplies
11. Initial office tables & chairs
12. Computers / other assets

3. REVENUE SOURCES :
1. Direct revenue/ income :
1.1 Sales from food & beverages @ night event
1.2 Sales from rental fee of our venue during the day time for various
Political affairs, corporate events/ shows, invitational gatherings of
Family affairs, wedding receptions and others. Likewise sales of our food
& beverages for every engagement contract.
2. INDIRECT REVENUE / INCOME :
All revenues from tickets sales & company / individual sponsorship
1.1 Fashion shows ( Search for the next “ ELITE MODELS “ of the BAR
1.2 Band concert( Professional & amateur band concert & competitions )
1.3 Dance concert ( Search for the BAR’S ORIGINAL DANCE GROUP
1.4 Musical concert / Search for the BAR’s ULITIMATE BIRETERA
NOTE : DETAIL CONCEPT, SYSTEMS, POLICIES TO FOLLOW UPON APPROVAL
PROJECTED SALES FOR BAR OPERATION :
UPON SET-UP OF THE BUSINESS
1st month : ( conservatism)

4. Direct revenues : Target sale / day Total
Sale of food & beverages : 20,000 x 30 days = 600,000.00
X 6 months
------------------
Total gross sale from direct revenue for 6 months Php. 3,600,000.00
Add : projected sale from indirect revenue :
( pls. see sample fashion event below ) 2,500,000.00
------------------
Gross revenue projection of the BAR Php. 6,100,000.00
For 6 months ===========
NOTE : If our bar shall stage 3 big events per year , we can surely
generate more revenues following our systems/ policies .
our company can achieve PRESTIGE, FAME & REVENUES
at the same time.
EVENT’S CALENDAR FLOW OF THE BAR
FOR THE ANGELES CITY PAMPANGA, PHILIPPINES
(Prospective bar in Angeles City Pampanga )
2012
FIRST MONTH :
1-7 First week : Launching of the prospective entertainment bar in Angeles
Pampanga, Philippines
: Set –up of various systems/ policies & procedures of the
BAR business flow in legal,finance & accounting, marketing
and sales, manpowers, Advertising & promotion, media
divisions, external affairs divisions, food & beverages
divisions, Events division & International division.
8-14 second Week : Implementation of various policies / systems of
Divisions stated above.
15-21 : Third week : Monitoring & introduction of QUALITY CONTROL
Systems of the BAR FLOW in various divisions.
22- 31: Fourth week : Launching of DANCE CONCERT/ BAND CONCERT
FASHION SHOW for every week event for market

5. Attractions in various sectors in the society like :
Business, education, entertainment, international,
Media, foundations, government, networks,
Fashion industry, and etc.
SECOND MONTH : Contineous implementation of weekly event for sales
Sales generation.
Monitoring of systems / policies of various divisions of the BAR FLOW
Preparation of UPDATED SUMMARY REPORT of the business.
THIRD MONTH : Contineous implementation of weekly events
for sales generation.
.
Monitoring of systems/ policies of various divisions of the BAR FLOW.
Preparation of UPDATED SUMMERY REPORT of the business.
FOURTH MONTH : Contineous implementation of weekly events for sales
generation.
Monitoring of systems./Policies of various divisions of the BAR flow
Preparation of UPDATED SUMMARY REPORT of the business.
5TH TO 12TH MONTH :
“ FASHION EXPLOSION DELIGHT 2012“
( A MODEL SEARCH FOR ELITE 2012 )
To be held in ________Entertainment Bar, Angeles City
Pampanga, Philippines
( A super hot Fashion show for the Environmental
Advocacy…. )
Castings : All Female Brazilian , European & Asian Class A Models
With selected local celebrities ( abs cbn 2 / GMA 7/TV5 )

6. Advocacy : Fashion for the Preservation of Environment
Class A female & male models wearing few leaves
on their bodies representing mother earth
other models wearing tiny round gold metals like
buttons with fire as visual effects around their naked
and daring bodies., with extravagant stage production
designs. Other detailed concept to follow upon
approval.
Tickets price benefits: Php. 1,000.00 DRINKS & PICA PICA FOOD
REVENUE PROJECTIONS : (1100seats) Amount
1. Ticket sales :Php.1,000 @ 1000 guests = Php. 1,000,000.00
2. Individual Sponsors :Php.10,000@50 = 500,000.00
3. Company sponsors : Php. 50,000 @ 20= 1,000,000.00
-----------------
TOTAL ( GROSS ) Php. 2,500,000.00
==========
Individual Sponsors includes top executives in
Business, doctors, International executives,
Educators and others
COMPANY sponsors includes telecommunications,
perfumery, airlines, cars, resorts, casinos & etc.
DECEMBER 2012 : MERRY XMAS SPECIAL NIGHT & NEW YEARS
SPECIAL EVENTS , GATHERINGS
PREPARATION OF UPDATED END YEAR SUMMARY REPORT OF THE BUSINESS FLOW
IN ALL ASPECT OF DIVISIONS SUCH AS MARKETING & SALES, FINANCE &

7. ACCOUNTING, ADVERTISING & PROMOTIONS, EXTERNAL AFFAIRS
DIVISION, EVENTS DIVISION, INTERNATIONAL & MEDIA DIVISION &
LEGAL.
PREPARATION OF BUSINESS ANALYSIS AS A WHOLE USING THE FINANCIAL
STATEMENT AS THE GUIDELINES WHETHER THE COMPANY IS TARGETING
ITS PROJECTED SALES IN A SHORTEST PERIOD OF TIME.
CONCEPTUALIZED & PREPARED BY : henrybabasaoytaz