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I)
Sartup Mondial Brands
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  e-­‐comme...
I)
"We offer our prospects and customers (B2B) the
possibility of a unique experience by selling a
selection of traditiona...
I)  growing demand
II)  Less sensitive to crisis
III) Novelty and innovation
IV) less competition
V)  recurrent consumptio...
 
	
  
Company presentation	
  
Business to Business – “B2B”
 Business to Customer – “B2C”
Distributor	
   e-­‐commerce	
  
 	
  	
  	
  	
  	
  	
  Where We Are and Revenue Model
	
  
	
  
Sales for HORECA segment (hotels,
restaurants and cafes)...
Commercial strategy - B2B
Healthy	
  Food	
  Line	
  deployment	
  
Sale	
  of	
  mul:ple	
  products	
  to	
  the	
  same...
Company structure - Differential of e-commerce
Distributor	
   e-­‐commerce	
  Importer	
  /	
  Producer	
  
final	
  costu...
Main products
(B2C)	
  	
  
Customer	
  make	
  purchase	
  
through	
  e-­‐commerce.	
  
Product	
  is	
  packed	
  
(B2B)	
  	
  
Ac:v...
 	
  	
  	
  	
  	
  Market	
  Size	
  
São	
  Paulo	
  –	
  Capital	
  
12.500 Restaurants
420 Hotels
3.200 bakeries
3.50...
 	
  	
  	
  	
  	
  Maket	
  size	
  
e-­‐commerce	
  
Income of the new middle class surfers is R$ 328 billion (em Real)...
 	
  	
  	
  	
  	
  Need	
  for	
  funding	
  
	
  We	
  need	
  funding	
  :	
  
U$70.000,00	
  
April 2015
Setember, 2015
Status: Open to the public
Status: Completed
previous	
  capture	
  -­‐	
  crowdfunding	
  
not	...
Capture:U$70,000
Timeline of events related to obtaining the
funds.
U$ 10,000
logistics
U$ 10,000
Marketing
U$ 10.000
sale...
 	
  	
  	
  Main customers (B2B)
	
  
	
  
	
  
	
  
	
  
 	
  	
   Sustainability and Social Responsibility	
  
	
  
Social	
  Responsibility	
  -­‐	
  We	
  are	
  partners	
  in...
 	
  	
  	
  Partnerships Confraria do Chá (B2C)
	
  
	
  
	
  
	
  
 	
  	
  	
  	
  	
  	
  Strategy	
  
	
  
Our	
  forecast	
  is	
  to	
  include	
  a	
  segment	
  of	
  healthy	
  and	...
 	
  	
  	
  	
  	
   Strategy	
  
	
  
Another	
  ac:on	
  will	
  be	
  the	
  launch	
  of	
  the	
  FIRST	
  BRAZIL	
 ...
Faturamento	
  (B2C	
  e	
  B2B)	
  -­‐	
  Todos	
  produtos	
  (R$)	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  Sales	
...
Sales (B2C e B2B) – All Products (R$-Reais)
	
  
	
  
Note	
  :	
  
	
  
1)	
  Mondial	
  Brands	
  began	
  opera9ons	
  ...
Financial Statement and Expectations (R$ Reais)	
  
0	
  
500000	
  
1000000	
  
1500000	
  
2000000	
  
2500000	
  
30000...
2014	
  –	
  U$	
  	
  10,000	
  (held)	
  
	
  
2015	
  –	
  U$	
  31,000	
  (8%)	
  
	
  
2016	
  –	
  U$	
  66,000	
  	...
2014	
  –	
  U$	
  165,500	
  	
  
	
  
2015	
  –	
  U$	
  200,000	
  
	
  
2016	
  –	
  U$	
  320.000	
  
	
  
2017	
  –	...
 
Alberto	
  Goncalves	
  Neto	
  -­‐	
  -­‐Administrador	
  CEO	
  of	
  Business,	
  MBA	
  Corporate	
  Finance	
  
(FG...
 
Thomas	
  Deloney	
  Street,	
  292	
  -­‐	
  House	
  2	
  
Chacara	
  Santo	
  Antonio	
  
São	
  Paulo	
  -­‐	
  Capi...
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Stratup Mondial Brands Startse - dez.15 - pdf

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Captação U$$70.000

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Stratup Mondial Brands Startse - dez.15 - pdf

  1. 1. I) Sartup Mondial Brands                                            e-­‐commerce    distributor  of  food  products  Premium  
  2. 2. I) "We offer our prospects and customers (B2B) the possibility of a unique experience by selling a selection of traditional food and healthy premium, resulting in quality and differentiation in its product mix, as for the end consumer (B2C) pleased to be able to taste almost exclusive products and high quality. " Mondial Brands and Confraria do Chá
  3. 3. I)  growing demand II)  Less sensitive to crisis III) Novelty and innovation IV) less competition V)  recurrent consumption Because working with Food Products Premium?
  4. 4.     Company presentation   Business to Business – “B2B” Business to Customer – “B2C” Distributor   e-­‐commerce  
  5. 5.              Where We Are and Revenue Model     Sales for HORECA segment (hotels, restaurants and cafes), Food Service (food and drink s), Franchise Network, bakeries, among others, by Mondial Brands ("B2B"). Sales through e-commerce Confraria do Chá ("B2C").
  6. 6. Commercial strategy - B2B Healthy  Food  Line  deployment   Sale  of  mul:ple  products  to  the  same  customer  
  7. 7. Company structure - Differential of e-commerce Distributor   e-­‐commerce  Importer  /  Producer   final  costumer   Structure  of  our  compe9tors   e-­‐commerce  Importer/Producer   final  costumer   Estrutura  Confraria  do  Chá  
  8. 8. Main products
  9. 9. (B2C)     Customer  make  purchase   through  e-­‐commerce.   Product  is  packed   (B2B)     Ac:ve  and  passive  sales  by  the   internal  sales  department   Product  is  packed   Product  is  shipped   Product  is  shipped   Operating flow - Synergy   è   è è   è  
  10. 10.            Market  Size   São  Paulo  –  Capital   12.500 Restaurants 420 Hotels 3.200 bakeries 3.500 cafeterias (Brasil) Emporios
  11. 11.            Maket  size   e-­‐commerce   Income of the new middle class surfers is R$ 328 billion (em Real) - Brazil Class A and B will 29.1 million people in 2014 - study CPS / FGV
  12. 12.            Need  for  funding    We  need  funding  :   U$70.000,00  
  13. 13. April 2015 Setember, 2015 Status: Open to the public Status: Completed previous  capture  -­‐  crowdfunding   not  completed  
  14. 14. Capture:U$70,000 Timeline of events related to obtaining the funds. U$ 10,000 logistics U$ 10,000 Marketing U$ 10.000 sales and stock U$ 10,000 system and administrative System Development Marketing Increased logistics sstructure Expanding human capital Infrastructure Adm. MarNov Dez Jan Feb Allocation of the proceeds                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Use of proceeds Structuring of the new headquarters U$ 30,000 Working capital increased stock
  15. 15.        Main customers (B2B)          
  16. 16.       Sustainability and Social Responsibility     Social  Responsibility  -­‐  We  are  partners  in  the  AACD   Social  responsibility  -­‐  Indirect  through  Cocapec  developing  our  coffee  Gourmet   Coffee  Brotherhood.  
  17. 17.        Partnerships Confraria do Chá (B2C)        
  18. 18.              Strategy     Our  forecast  is  to  include  a  segment  of  healthy  and  organic  and  in-­‐commece  Brotherhood  tea,  in   order  to  increase  revenue  and  profitability  as  a  result  of  the  synergy  between  opera:ons.
  19. 19.             Strategy     Another  ac:on  will  be  the  launch  of  the  FIRST  BRAZIL  TEA  CLUB,  where  the  customer  makes  its   signature  and  receives  monthly  Twinings  Tea  kits  and  Teas  of  the  World.   Clube do Chá Another  release  is  the  organic  and  healthy  products  baskets,  taking  advantage  of   the  growing  demand  in  Brazil  
  20. 20. Faturamento  (B2C  e  B2B)  -­‐  Todos  produtos  (R$)                      Sales  de  Set/12  a  July/15              Fonte:  Sistema  Qbert  Mondial  Brands   0   200000   400000   600000   800000   1000000   1200000   1400000   1600000   B2C   B2B   Mondial  Brands   e-­‐commerce   NOTE:  E-­‐commerce  began  opera9ons  in  August  /  14   Sales (B2C e B2B) - all products (R$ - Reais)  
  21. 21. Sales (B2C e B2B) – All Products (R$-Reais)     Note  :     1)  Mondial  Brands  began  opera9ons  in  September  /  12   2)  Confraria  do  Chá  e-­‐commerce  began  opera9ons  in  August  /  14   0   100000   200000   300000   400000   500000   600000   700000   800000   900000   2012  (Set-­‐ Dez)   2013  (jan-­‐ Dez)   2014  (Jan-­‐ Dez)   2015  (Jan-­‐ nov)   Mondial  Brands   e-­‐commerce  
  22. 22. Financial Statement and Expectations (R$ Reais)   0   500000   1000000   1500000   2000000   2500000   3000000   3500000   2015   2016   2017   Mondial   Brands   e-­‐commerce  
  23. 23. 2014  –  U$    10,000  (held)     2015  –  U$  31,000  (8%)     2016  –  U$  66,000    (12%)     2017  –  U$  112.500  (15%)          Profitability                Financial Statement and Expectations – U$    
  24. 24. 2014  –  U$  165,500       2015  –  U$  200,000     2016  –  U$  320.000     2017  –  U$  500.000               Performance indicators   700  New  customers  (POS)     53,500  visitors  e-­‐commerce     Increased  conversion  rate   e-­‐commerce  to  1.8%  *     *  na:onal  average:  1.7%   *  average  e-­‐commerce  in  2014:  1.17%  
  25. 25.   Alberto  Goncalves  Neto  -­‐  -­‐Administrador  CEO  of  Business,  MBA  Corporate  Finance   (FGV  /  RJ),  25  years  of  financial  market  (banks  -­‐  commercial  -­‐  retail)  and  2.5  years  in   the  food  retail  segment  in  Brazil.     Beatriz  Alves  dos  Santos  -­‐  Administra:ve  and  Financial  Officer.   Over  9  years  of  experience  in  financial  markets.       Suelen  Sousa  Oliveira  -­‐  Opera:ng  e-­‐commerce  Brotherhood  tea  and  administra:ve   and  financial  assistant.  Gradua:ng  Business  Administra:on.     Edwaldo  Rogério  Moreira  -­‐  Department  Head.  Logis:cs,  Barista.   Over  6  years  of  experience  in  financial  markets.       Paulo  Sergio  Lacerda  de  Arruda  -­‐  External  Sales       Mariana  Lemos  -­‐  Inside  Sales  (intern)   Equipe                  Team    
  26. 26.   Thomas  Deloney  Street,  292  -­‐  House  2   Chacara  Santo  Antonio   São  Paulo  -­‐  Capital   Sao  Paulo   Tel  .:  +55  (11)  29262440/3445   A  /  C  ::  Alberto  Gonçalves  Neto  

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