List of 72 ecommerce facts

List of e-commerce facts
Compiled for you
by

Men Spend 68% More Online Than Women
https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf
3

On average, men spend $220 per transaction compared to
$151 per transaction for women. So it’s not that men shop
more than women, it’s that they spend more per transaction.
4

Male consumers are more likely to buy higher priced items
such as luxury products and electronics. Whereas women tend
to buy lower priced items such as cosmetics and food.
5

When men shop online, they tend to be efficient, meaning
they buy more in bulk to save time. When selling to a male
audience, you can increase conversions by offering related
products and package deals.
6

Generation X (people born between 1966-1981) makes more
online purchases than any other age group, averaging nearly
19 transactions per year.
7

65% of Consumers Look Up Price Comparisons on Mobile
While in a Physical Store
8

60% of Online Shoppers Abandon Their Carts Because of Unexpected
Extra Costs. These extra costs include shipping, tax, and other fees. To
avoid shoppers abandoning their carts, make visitors aware of any
extra costs up front before they enter checkout. You can also offer
free shipping on orders above a specific value to reduce cart
abandonment and increase average order value.
https://baymard.com/lists/cart-abandonment-rate
9

According to HubSpot, 24% of shoppers are ready to spend
more to qualify for free shipping, so this is a great way to
increase the average order value.
http://cdn2.hubspot.net/hub/310840/file-2031207983-pdf/VWO_ecommerce_report_new.pdf
10

79% people want free return shipping and Around 49% retailer
are offering free return shipping now
https://www.business2community.com/infographics/e-commerce-product-return-statistics-trends-infographic-01505395
11

62% of the U.S. women pay head to online discount and
promotional news. That means, it is crucial to give discounts
sometimes in a year to draw more buyers.
https://www.icecubedigital.com/blog/30-interesting-facts-about-ecommerce/
12

Though online customers may seem to be very generous from
the outside, they are actually very informed and very sensitive
as well. 28% of online shoppers will abandon their carts never
to shop from the same online store again if they find out that
the pricing on your online store is too high compared to others
in the same segment.
13

79% of US consumers said that free shipping would make them
more likely to shop online.
https://www.walkersands.com/wp-content/uploads/2018/07/Walker-Sands_2018-Future-of-Retail-Report.pdf
14

54% of the e-commerce customers abandon their shopping
carts if the shipping costs come out to be more than the cost of
the actual product.
15

Since e-commerce customers generally use their cell phones
these days to buy products from market-places such as
Amazon or Alibaba they generally add products to their carts
today even if they plan to buy the product later. Only 50% of
these products convert to actual sales.
16

In a recent survey conducted, when a seller gives the option of
free shipping to its buyers, they end up spending 30% more
per order. So if you are a new online seller, don’t be afraid to
void the shipping charges to your customers, rather thrust
them to make it up to you.
17

Brand Image
18

30% of Consumers Say The Would Rather Buy from a Website
They’ve Bought from Previously. Once consumers have had a
good experience with a brand, they’re more likely to return to
that brand and even recommend it to others..That’s why you
should try to get new customers to sign up for your loyalty
program or your newsletter.
19

51% of Consumers Trust Companies Who Make It Easy for
Visitors to Contact the People behind the Company
20

30 Percent of Online Consumers Have Posted Product
Feedback Online.
21

81% of Consumers Trust the Advice of Family and Friends Over
Businesses
https://research.hubspot.com/customer-acquisition-
study?__hstc=200701681.6d3ab4a4c1adf476e5d82e6db046ea4d.1567589110817.1567589110817.1567589110817.1&__hssc=200701681.1.1567589110817&__hsfp
=1957587498
22

80% of Respondents Said They Had Stopped Doing Business
with a Company Because of a Poor Customer Experience
https://research.hubspot.com/customer-acquisition-
study?__hstc=200701681.6d3ab4a4c1adf476e5d82e6db046ea4d.1567589110817.1567589110817.1567589110817.1&__hssc=200701681.1.1567589110817&__hsfp
=1957587498
23

75% of Online Shoppers Rely on Product Photos When
Deciding on a Potential Purchase
https://www.seattlewebdesign.com/blog/seattle-web-design-online-marketing-blog/post/three-huge-statistics-about-ecommerce-product-photography-and-what-to-
do-about-them
24

The average rate at which consumers return items they purchased
online is around 30 percent (it’s even higher just after the holidays). A
number of analysts in the conversion rate optimization sphere
estimate that 22 percent of those returns are the direct result of the
received product looking different from the photos. The return rate of
a brick and mortar store is 8.89%.
25

Users who have a negative experience on a mobile website
are 62 percent less likely to purchase from that business in the
future.
https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/mobile/few-tips-speed-your-mobile-site-and-tools-test-it/
26

User Generated Photos are 5x More Likely to Convert
Customers vs. Non-UGC
https://hi.photoslurp.com/blog/ugc-stats/
27

47% of the Top-Performing Content Marketing Teams Rely
Extensively on UGC
28

UGC Can Significantly Improve Conversion Rates by 6.4% for
Apparel and Fashion companies
29

General
30

There Were 1.66 Billion Global Digital Buyers in 2017
https://sleeknote.com/blog/e-commerce-statistics
31

In 2018, E-Commerce Sales Accounted for 11.9% of All Retail
Sales Worldwide
https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
32

In Q3 2018, Smartphones Accounted for 61 Percent of Retail
Site Visits Worldwide
https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
33

The Number One Reason People Shop Online is Because They
Can Shop 24/7. Fifty-eight percent of consumers shop online
due to online opening hours (or lack thereof)..
34

59% of 16-36 year-olds Head to Amazon Before Any Other E-
Commerce Website
https://whatmillennialswant.inviqa.com/
35

67% shoppers check the return page before making a purchase
36

58% want hassle free no question asked return policy
37

85 percent of consumers conduct online research before
making a purchase online.
https://www.salesforce.com/blog/2017/09/salesforce-2017-connected-shoppers-report
38

"On average, 52 percent of online stores have omnichannel
capabilities. Omnichannel is the next level up – and it’s the future of
commerce.
This strategy involves not only having multiple channels but
integrating them seamlessly and tracking individual customer
interactions across the channels."
https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/omnichannel/omnichannel-era-age-assistance-new-frontier-retail-success/
39

The probability of a user bouncing off a mobile webpage
increases by 32 percent when the page takes between one and
three seconds to load (compared to pages that load in under
one second).
https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/omnichannel/omnichannel-era-age-assistance-new-frontier-retail-success/
40

58.6% of US online shoppers have abandoned a cart within the last 3
months because “I was just browsing/not ready to buy.” The top three
reasons US online shoppers give for abandoning a cart during
checkout are high extra costs, the need to create an account, and a
complicated checkout process (these are the survey results after
removing the “I was just browsing/not ready to buy” segment).
https://baymard.com/lists/cart-abandonment-rate
41

59% of smartphone users favor businesses with mobile sites or
apps that enable them to make purchases easily and quickly.
https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/mobile-impact-apac-how-consumers-are-changing-digital-landscape/
42

Although you can expect to convert Google shoppers at a
higher rate, you’ll have to pay a premium for it. Whereas the
average Google Shopping CPA is $38.87, the average Bing
Shopping CPA is only $23.05.
https://www.wordstream.com/blog/ws/2019/04/01/shopping-ads-benchmarks
43

Online sales from social media platforms have grown like
clockwork in the past four years showing an average growth of
93% every year.
44

It is believed that by 2019 there will be 224 million online
shoppers in the USA alone.
45

E-commerce sales in the USA were higher than $350 billion in
2017 and these sales are projected to grow even further in USA
up-to $485 billion by 2021.
46

It is preferred that you show the shipping costs at the very
beginning or display it with the price of the product. 34% of
the customers have been known to abandon their shopping
carts if the shipping costs are shown late in checkout.
47

Abandonment rate for shopping through mobile is more than
shopping through laptops or desktops. Though this is expected
as most people while scrolling through an e-commerce market-
place on their cell phone are generally doing it to kill time, yet
97% of mobile users abandon their shopping carts which is
huge compared to 70% laptop users.
48

Apparel and accessories sales are the fastest growing sector in
ecommerce: It is possible because women are more curious
about the shopping & they love to purchase such things.
https://www.gowebbaby.com/blogs/expert-speak/20-interesting-facts-you-dont-know-about-ecommerce
49

Transactions
50

There Are More Than 254 Million Active PayPal Accounts in The
World (Statista). This is a 15 percent year-on-year growth
compared to 220 million in 2017.
https://www.statista.com/statistics/218493/paypals-total-active-registered-accounts-from-2010/
51

42% of online shoppers prefer to pay with their credit card.
https://www.statista.com/statistics/508988/preferred-payment-methods-of-online-shoppers-worldwide/
52

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits
Converted into Purchases
https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
53

It’s now the preferred device for browsing online. Desktop only
accounts for 30% of online retail visits. But desktop is still the
go-to device when it comes to completing orders. Mobile
accounts for 45% of online orders, compared to 61% for
desktop.
https://sleeknote.com/blog/e-commerce-statistics
54

Abandoned Cart Emails Have an Average Open Rate of 45%
(Moosend). In fact, the average revenue per abandoned cart
email is $5.64, compared to only $0.02 for promotional emails,
and $0.18 per welcome email you send.
https://moosend.com/blog/cart-abandonment-stats/
55

Abandoned Cart Emails Sent within 20 Minutes Have an
Average Conversion rate of 5.2%. Emails sent within an hour
have an average conversion rate of 4.5%, while emails sent
more than 24 hours after cart abandonment only converts at
an average of 2.6%.
http://www.salecycle.com/Features/Browse-Abandonment-Emails/
56

69 percent of shopping carts are abandoned.
https://www.statista.com/statistics/477804/online-shopping-cart-abandonment-rate-worldwide/
57

Mobile ecommerce is expected to account for 67.2 percent of
digital sales in 2019.
https://retail.emarketer.com/article/global-ecommerce-topped-23-trillion-2017-emarketer-estimates/5a6f89f5ebd40008bc791221
58

Millennials and Gen Xers spend six hours per week shopping
online. Baby Boomers spend four hours per week shopping
online. Seniors spend two and a half hours per week shopping
online
https://grow.bigcommerce.com/Square-Omnichannel-cdl-guide.html?_ga=2.124812106.1579416244.1547466489-667649770.1547466489
59

The average amount of time between a Google product search
and a purchase is 20 days (it’s 26 days on Amazon).
https://go.jumpshot.com/Q2-18-Data-Report.html
60

35% of Google product searches turn into transactions within 5
days.
https://go.jumpshot.com/Q2-18-Data-Report.html
61

Cross-device targeting yields 16% more conversions for retail
advertisers in the US.
https://services.google.com/fh/files/blogs/adwords_crossdevice_final_all.pdf
62

41% of US online shoppers said that they “bracket” at least
some online purchases (“bracketing” refers to buying multiple
versions of the same item, then returning those that didn’t
work).
https://see.narvar.com/rs/249-TEC-877/images/Consumer-Report-Returns-2018-4.3.pdf
63

Nearly 40% of all online purchases made during the 2018
holiday season were done on smartphones.
https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics
64

80% of Americans are online shoppers. More than half of them
have made purchases on mobile devices.
http://www.pewinternet.org/2016/12/19/online-shopping-and-e-commerce/
65

Across all verticals, the average Google Shopping conversion
rate is 1.91% and the average Bing Shopping conversion rate is
1.74%.
https://www.wordstream.com/blog/ws/2019/04/01/shopping-ads-benchmarks
66

68% Canadian & UK people shop the online product outside of
their home country.
67

33% of UK online sales occur after 6 pm.
68

Social
69

83% of people say Instagram helps them discover new
products and services. 81% say the platform helps them
research products and services, and 80% say it helps them
decide whether to make a purchase.
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
70

Compared to non-users, Instagram users are 70% more likely to
make online purchases on their mobile devices.
https://blog.globalwebindex.com/trends/profiling-instagram-s-future-on-its-fifth-birthday/
71

44% of active Instagram users say they use social media to
conduct brand research. That’s the highest percentage among
the major social networks.
https://blog.globalwebindex.com/trends/profiling-instagram-s-future-on-its-fifth-birthday/
72

Engagement between users and brands on Instagram is 10
times greater than it is on Facebook, 54 times greater than it is
on Pinterest, and 84 times greater than it is on Twitter.
https://go.forrester.com/blogs/15-09-15-how_does_your_brand_stack_up_on_facebook_twitter_and_instagram/
73

96% of fashion brands based in the US use Instagram to reach
consumers.
https://www.emarketer.com/Article/Fashion-Brands-Strike-Pose-Instagram/1012684
74

46 percent of online shoppers count social media when
deciding whether to buy something online. This again confirms
that your photo shoulw look awesome because social media
only shows the photo.
https://www.creatingawebsitetoday.com/15-facts-about-ecommerce-thatll-keep/
75

Service
76

54% of US consumers under the age 25 said that same-day
shipping is their number one purchase driver.
https://www.walkersands.com/wp-content/uploads/2018/07/Walker-Sands_2018-Future-of-Retail-Report.pdf
77

83% of US online shoppers expect regular communication
about their purchases.
https://see.narvar.com/rs/249-TEC-877/images/Connecting%20With%20Shoppers_Narvar%20Consumer%20Report%20Q1%202018.pdf?aliId=1109557
78

53% of US online shoppers won’t purchase a product if they
don’t know when it will arrive.
https://see.narvar.com/rs/249-TEC-877/images/Connecting%20With%20Shoppers_Narvar%20Consumer%20Report%20Q1%202018.pdf?aliId=1109557
79

We edit ecommerce photos for
you.
Get your free demo. 👇🏻
https://tricky-photoshop.com/services/ecommerce-photo-editing/
80

List of 72 ecommerce facts

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