Download to read offline
Uploaded byTriblio
Maximize Your Content to Boost Membership #HUGS14 Presentation
Hunter Montgomery, CMO at Higher Logic and Jason Jue CMO at Triblio presented this deck at #HUGS14. See the full blog post and more tips at: http://www.triblio.com/blog/maximize-content-boost-membership
Maximize Your Content to Boost Membership #HUGS14 Presentation
- 2. Maximize your Contentto Boost Membership Hunter Montgomery, Chief Marketing Officer, Higher Logic Jason Jue, Chief Marketing Officer, Triblio
- 3. About Hunter ChiefMarketing Officer for Learn more at: http://www.triblio.com/blog
- 4. Chief Marketing Officerfor About Jason Learn more at: http://www.triblio.com/blog
- 5. What Company Said: • Our marketing mission is Content 2020 •Move from creative excellence to content excellence • The corporate website is dead @jasondjue @jhmontgomeryjr Learn more at: http://www.triblio.com/blog
- 6. @jasondjue @jhmoLneatrgno mmoreerayt:j rhttp://www.triblio.com/blog
- 7. Coke’s “Website” @jasondjue@jhmontgomeryjr Learn more at: http://www.triblio.com/blog
- 8. Learn more at:http://www.triblio.com/blog
- 9. How to feedthe content beast? Learn more at: http://www.triblio.com/blog
- 10. Community Content isa Type of User Generated Content Learn more at: http://www.triblio.com/blog
- 11. User Generated ContentImportance M O R E C O N T E N T ! Note: of top 286 brands, avg number/brand on YouTube, Octoly @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 12. User Generated ContentImportance B E T T E R C O N T E N T ! Consumer reviews are trusted nearly 12x more than descriptions that come from manufacturers. Source: eMarketer @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 13. Website is aCommunity @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 14. Learn more at:http://www.triblio.com/blog
- 15. Maximize Community Contentto Boost Membership-Today’s Tips 1. Keep premium content for your community members 2. Repurpose content to different formats 3. Use community sites to promote events 4. Create content hubs to extend marketing campaigns @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 16. Maximize User GeneratedContent 1. Keep premium content for your community @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 17. 1. Keep PremiumContent for Community Microsoft Dynamics: upcoming webinars require registration. Archived ones require membership. @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 18. 1. Keep PremiumContent for Community Learn more at: http://www.triblio.com/blog
- 19. 1. Keep premiumcontent for community Satmetrix: Archived presentations from conference require membership Learn more at: http://www.triblio.com/blog
- 20. Maximize User GeneratedContent 2. Repurpose community content for website, TV ad, blog post, newsletter, magazine, ebook, and social networks Learn more at: http://www.triblio.com/blog
- 21. 2. Repurpose CommunityContent-Website @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 22. 2. Repurpose Content-TVAd Learn more at: http://www.triblio.com/blog https://www.youtube.com/watch?v=XokGFN86ljc
- 23. 2. Repurpose Content-TopPosts @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 24. 2. Repackage Content- eBooks and Tweets @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 25. 2. Repurpose Content-Magazineand Newsletter @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 26. Halftime Q&A JasonD. Jue jason@triblio.com @jasondjue @jhmontgomeryjr Hunter Montgomery hunter@higherlogic.com Learn more at: http://www.triblio.com/blog
- 27. Maximize User GeneratedContent 3. Use community to promote conferences @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 28. 3. Promote Conference-Microsite @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 29. 3. Promote Conferences-Microsite @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 30. 3. Promote Conferences @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 31. 3. Promote conferences Learn more at: http://www.triblio.com/blog
- 32. 4. Use CommunityContent to Entice Registrations and Membership Learn more at: http://www.triblio.com/blog
- 33. Learn more at:http://www.triblio.com/blog
- 34. More Tips… 1.Place free news to generate traffic next to premium content 2. Morph your public blog into your community 3. Enable contributions to be socially shareable 4. Insert multiple CTAs in free content areas @jasondjue @jhmoLneatrgno mmoree rayt:j rhttp://www.triblio.com/blog
- 35. Q&A Learn moreat: http://www.triblio.com/blog
- 36. Learn more at:http://www.triblio.com/blog
- 37. More tips Learnmore at: http://www.triblio.com/blog
- 38. “Free” news nextto premium content Learn more at: http://www.triblio.com/blog
- 39. “Free” news nextto premium content Learn more at: http://www.triblio.com/blog
- 40. Morph blog intocommunity Learn more at: http://www.triblio.com/blog
- 41. For proprietary communitiesconsider LinkedIn Learn more at: http://www.triblio.com/blog
- 42. Insert CTAs whereyou have free content 1st CTA 2nd CTA 3rd CTA 4th CTA 5th CTA 6th CTA Learn more at: http://www.triblio.com/blog
- 43. Insert CTAs abovefold on home page Learn more at: http://www.triblio.com/blog
- 44. Learn more at:http://www.triblio.com/blog
Editor's Notes
- #6 First part is about “content”
- #9 Hunter Resource center on website.
- #10 Hunter Now we know that there is demand or a beast how do you feed it.
- #11 Hunter User generated Best form of content Crowd-sourced case studies. Real world, real problems.
- #13 Ask for show of hands?
- #15 Hunter Resource center on website.
- #16 Jason
- #18 Hunter
- #19 Hunter
- #20 Jason
- #21 Jason
- #22 Jason
- #25 Not only repackage but use to spur action. Dynamics group monitors their Open Forum. If a question goes unanswered they will tweet the question.
- #27 What content is premium vs. free? What’s the most effective way to repurpose content on a small budget? How much should I focus on social networks?
- #28 Jason
- #29 Jason
- #30 Hunter This is below the membership benefits promotion of website 10x more regs from community
- #32 Insert higher logic screenshots (tell the story) -promotion discussions -crowdsourcing content
- #33 Hunter Resource center on website.
- #34 Hunter Resource center on website.
- #35 Ask about these in Q/A. Also available at______