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Designed November 2011
Forward
My entrepreneurial experience began at the age of 18 and has spanned only 3
years. Nevertheless, in that short time I have constructed a potent point of
view about what it means to be an entrepreneur. I have indulged in
opportunities that very few others my age have. I spent time learning the
Zen of entrepreneurship while interning with a web startup, learning form
the best at a top 10 startup accelerator and leading my own startup venture. I
have traveled to Hong Kong and Argentina in pursuit of adventure and new
experiences. I even started an entrepreneurship club in the hopes of passing
on what I have learned so far and to give the next round of entrepreneurs a
hand up.


This manifesto is a public statement of my theory on how to be a successful
young entrepreneur. It is my hope that this perspective will be valuable to
other young entrepreneurs, mature entrepreneurs, and my future self. I have
seen many manifestos, but I have yet to see a definitive piece for young
entrepreneurs by young entrepreneurs. It is my hope that you will read this
manifesto well and share it with your friends.

                                                                           Trent Infield
                                                               Please Enjoy,
1. Life is a Game, Roll the Dice   12. Know your Decision Making Process
2. Failure is Learning             13. Live on Fire
3. Learning is Glorious            14. Achieve Balance
4. Go Against the Flow             15. Build your Community
5. Own Your Ideas                  16. Be a Traveler
6. Build for You                   17. Communicate Effectively
7. Questions are Everything        18. Know your Story
8. Get it Done                     18. Train Like an Athlete
9. Organize the Chaos              19. Silence the Voice of Judgment
10.Delete Distractions             20. Trust your Gut
Life is a Game, Roll the Dice



Have fun playing the game of life and others will
want to play with you. You set the rules because you
define success and what you are willing to endure.
Understand that you are playing for yourself but you
are not alone and your actions will affect others.
Reconcile the urge to be a part of other people’s
game. Life is best lived taking risks and chasing
opportunities
Failure is Learning



Failing is the best way to learn something . Even the
most successful entrepreneurs fail regularly.
Actually, that failure is part of why they are
successful. Learn the discipline of proper failure .
Fail fast and learn from the failure so you do not
make the same mistakes again.


                                                        “Success is not final, failure is not fatal: it is
                                                           the courage to continue that counts”
                                                                               – Winston Churchill
Learning is Glorious


Learning is often viewed as a means to an end.
College students study so they can get a job,
accumulate money, accumulate things, and then
finally retire. For entrepreneurs, learning is a part of
the journey. Learning is the fuel that drives
innovation and growth. As we learn we are also
discovering how to learn, and that is the key to living
a fulfilling life. Be curious and committed to being a
life-long learner                                          “Anyone who stops learning is old, whether
                                                               at twenty or eighty. Anyone who keeps
                                                            learning stays young. The greatest thing in
                                                             life is to keep your mind young.”
                                                                                        – Henry Ford
Go Against the Flow


My grandfather once said “If you see everyone doing
one thing, there is a good chance you should do the
opposite.” If you are going to be an entrepreneur you
will have to think and act differently than everyone
else. The status quo is the enemy of the
entrepreneur. You must develop blinders so you can
ignore what others are doing, that way you can
properly focus on what you are doing. If you are
trying to compare yourself to your I-banking friend
who drives a BMW, you are missing the point.            “I'm not interested in preserving the status
                                                         quo; I want to overthrow it..”
                                                                          – Niccolo Machiavelli
Own your Ideas


When it comes to life, there is nothing worse than
living based on the ideas of others. Live a life based
on your own ideas; not those of your parents, media,
or even your friends. A life of passion can only stem
from a genuine worldview. Only you can craft your
genuine worldview. People should have an emotional
reaction to you because you have a clear set of
principles and characteristics. You should do what
you do because you want to do it and for no other
                                                         “If you do not express your own original
reason.                                                  ideas, if you do not listen to your own
                                                         being, you will have betrayed yourself.”
                                                                                – Dr. Rollo May
Build for you


In a world of exams, homework, projects and chores
it is important to take time to build things for you. If
you are only creating because you are tasked by an
extrinsic force you do not own the creative output or
your own creative force. These things do not have to
be huge, but they do have to be commissioned by
you for you. As an entrepreneur there will always be
more projects that can get done and you can easily
forget about you – don’t.
Questions are Everything


Questions get answers and answers lead to action.
Questions show interest, intellect and make an
impression on the questioned. Questions are an open
opportunity to display curiosity and a desire to
engage with concepts. The right questions lead to
second and third answers which are the best kind.
Furthermore, questions lead to follow up and
networking opportunities. Ask questions!
                                                      “Successful people ask better questions,
                                                      and as a result, they get better answers.”
                                                                            – Tony Robbins
Get it Done


When it is time to work it is imperative that you are
getting it done. It is a cliché to work smarter not
harder, but I find you must work harder and smarter
if you want to succeed as an entrepreneur. You
cannot truly enjoy relaxing or playtime if you haven’t
gotten what you need to get done. Work efficiently
and focus on outputs. Do not procrastinate.
Organize the Chaos


Have a place for everything and get everything in its
place. When you have a task or an idea write it down
or you will lose it. If your ideas and tasks aren’t
organized in a way you trust, the tasks will just float
around in your brain and serve as a distraction. Once
everything is organized, set an expected time that
you think it will take to complete each item. You
don’t have to be exactly right. You will get better and
better at predicting how long it will take to complete
a task with experience. Set priorities for everything     “The secret of all victory lies in the
and stick to them.                                        organization of the non-obvious.”
                                                                                – Marcus Aurelius
Delete Distractions


Close out the Facebook, turn off the email, and shut
out the distractions that are holding you back from
both being creative and getting things done. When
our brains are inundated with distractions they
cannot be creative. A distracted mind is also less
productive than a singly focused mind. Get rid of the
hard to beat distractions such has venomous friends
and other similar influences. Alcohol, Caffeine, and
other drugs can be dangerous distractions in the
wrong hands, especially if they create dependency.
Know your Decision Making Process


Having a decision making process can make
entrepreneurial life much easier. When it comes
time to make a decision, ignore sunk costs and only
consider the future benefits and costs. It can also be
useful to look at the opposite case and inspect some
hypothetical scenarios. Lay out alternatives and then
make the call. Remember, any decision is better than
indecision.
Live on Fire


When you are doing what you are meant to do you
will feel it, I guarantee it. You will feel like you are on
fire. I have had the feeling several times and it was
the greatest sort of euphoria. For me, living on fire
means embodying your passions, sharing your
vision, and living your dream. If you wake up on too
many consecutive days wondering why you are doing
what you are doing then you are not living on fire.
On the other hand, if you can say that you wouldn’t
                                                              “The most powerful weapon on earth is the
have it any other way you are likely living on fire.          human soul on fire”
                                                                         – Field Marshal Ferdinand Foch
Achieve Balance



Finding the correct balance of activities is essential
to living an entrepreneurial lifestyle. Take the time
to celebrate success, enjoy the moment, and be with
friends. Avoid burnout by giving your most precious
muscle, your brain, proper rest. Avoid spreading
yourself too thin by being selective and deliberate in
what opportunities you choose to pursue.
Build your Community



While we may all be in our own game, that doesn’t
mean we aren’t playing with others. Build your
community and fill it with the people you want to
spend time with. Make time for your family and
make an extra effort to be a good friend. It has been
said that you will be the average of the 5 people you
spend the most time with, so pick the right people.
Be a Traveler



Travelling has been the single best way for me to
come up with new ideas. The new viewpoints and
scenery that you come across while traveling can
spark massive creativity and personal growth.
Travelers experience new cultures and conquer new
challenges much in the same way an entrepreneur
does.
Communicate Effectively


Communication is a two way street. Be perceptive to
how other perceive you and how you communicate
with them. Tailor your communication style to your
audience. Understand the different communication
styles of men and women and leverage them to
become a better communicator. Be conscientious of
other people’s feelings. Do not say anything to
rebuke others.
                                                      “When dealing with people, remember you
                                                      are not dealing with creatures of logic, but
                                                      creatures of emotion.”
                                                                           – Dale Carnegie
Know your Story



You must absolutely have an answer to the question
“ Tell me about yourself.” Know your story and how
to tell it. Being interesting is the first step to getting
people to take interest in you and what you do.
Stories are also very powerful ways that we connect
with others.
Train Like an Athlete



Entrepreneurship is a full contact sport. I find that I
am at my most productive when my mind and body
are actively in training with a goal in mind. Getting
exercise 3 days a week is a must to maintain healthy
baseline. You can also train your brain to read faster,
remember more, and process information faster.
Proper training can make a huge difference.
Silence the Voice of Judgment


The Voice of Judgment (VOJ)is that little voice in the
back of your head that tells you that you aren’t good
enough and that people will laugh at you. Its sole
purpose is to limit you. The VOJ will kill your
dreams if you let it. Defeat you VOJ by accepting that
failure and embarrassment are simply outcomes and
nothing to be feared. Do not listen to other people
who have been infected by their VOJ. They only want
to see you cowed by the VOJ in the same way they
                                                         “The only thing we have to fear is fear itself-
have been.                                               -nameless, unreasoning, unjustified terror
                                                         which paralyzes needed efforts to convert
                                                         retreat into advance.”
                                                                           – Franklin Roosevelt
Trust your Gut


At the end of the day, creativity and
entrepreneurship are both difficult pursuits. They
are emotional, technical, and multi-faceted. The
surest way to make sure you are on the right path is
to trust your gut. Let your intuition guide you to the
right course of action.


                                                         “And most important, have the courage to
                                                         follow your heart and intuition. They
                                                         somehow already know what you truly
                                                         want to become. Everything else is
                                                         secondary.”
                                                                                – Steve Jobs

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Trent infield a manifesto for the young entrepeneur

  • 2. Forward My entrepreneurial experience began at the age of 18 and has spanned only 3 years. Nevertheless, in that short time I have constructed a potent point of view about what it means to be an entrepreneur. I have indulged in opportunities that very few others my age have. I spent time learning the Zen of entrepreneurship while interning with a web startup, learning form the best at a top 10 startup accelerator and leading my own startup venture. I have traveled to Hong Kong and Argentina in pursuit of adventure and new experiences. I even started an entrepreneurship club in the hopes of passing on what I have learned so far and to give the next round of entrepreneurs a hand up. This manifesto is a public statement of my theory on how to be a successful young entrepreneur. It is my hope that this perspective will be valuable to other young entrepreneurs, mature entrepreneurs, and my future self. I have seen many manifestos, but I have yet to see a definitive piece for young entrepreneurs by young entrepreneurs. It is my hope that you will read this manifesto well and share it with your friends. Trent Infield Please Enjoy,
  • 3. 1. Life is a Game, Roll the Dice 12. Know your Decision Making Process 2. Failure is Learning 13. Live on Fire 3. Learning is Glorious 14. Achieve Balance 4. Go Against the Flow 15. Build your Community 5. Own Your Ideas 16. Be a Traveler 6. Build for You 17. Communicate Effectively 7. Questions are Everything 18. Know your Story 8. Get it Done 18. Train Like an Athlete 9. Organize the Chaos 19. Silence the Voice of Judgment 10.Delete Distractions 20. Trust your Gut
  • 4. Life is a Game, Roll the Dice Have fun playing the game of life and others will want to play with you. You set the rules because you define success and what you are willing to endure. Understand that you are playing for yourself but you are not alone and your actions will affect others. Reconcile the urge to be a part of other people’s game. Life is best lived taking risks and chasing opportunities
  • 5. Failure is Learning Failing is the best way to learn something . Even the most successful entrepreneurs fail regularly. Actually, that failure is part of why they are successful. Learn the discipline of proper failure . Fail fast and learn from the failure so you do not make the same mistakes again. “Success is not final, failure is not fatal: it is the courage to continue that counts” – Winston Churchill
  • 6. Learning is Glorious Learning is often viewed as a means to an end. College students study so they can get a job, accumulate money, accumulate things, and then finally retire. For entrepreneurs, learning is a part of the journey. Learning is the fuel that drives innovation and growth. As we learn we are also discovering how to learn, and that is the key to living a fulfilling life. Be curious and committed to being a life-long learner “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” – Henry Ford
  • 7. Go Against the Flow My grandfather once said “If you see everyone doing one thing, there is a good chance you should do the opposite.” If you are going to be an entrepreneur you will have to think and act differently than everyone else. The status quo is the enemy of the entrepreneur. You must develop blinders so you can ignore what others are doing, that way you can properly focus on what you are doing. If you are trying to compare yourself to your I-banking friend who drives a BMW, you are missing the point. “I'm not interested in preserving the status quo; I want to overthrow it..” – Niccolo Machiavelli
  • 8. Own your Ideas When it comes to life, there is nothing worse than living based on the ideas of others. Live a life based on your own ideas; not those of your parents, media, or even your friends. A life of passion can only stem from a genuine worldview. Only you can craft your genuine worldview. People should have an emotional reaction to you because you have a clear set of principles and characteristics. You should do what you do because you want to do it and for no other “If you do not express your own original reason. ideas, if you do not listen to your own being, you will have betrayed yourself.” – Dr. Rollo May
  • 9. Build for you In a world of exams, homework, projects and chores it is important to take time to build things for you. If you are only creating because you are tasked by an extrinsic force you do not own the creative output or your own creative force. These things do not have to be huge, but they do have to be commissioned by you for you. As an entrepreneur there will always be more projects that can get done and you can easily forget about you – don’t.
  • 10. Questions are Everything Questions get answers and answers lead to action. Questions show interest, intellect and make an impression on the questioned. Questions are an open opportunity to display curiosity and a desire to engage with concepts. The right questions lead to second and third answers which are the best kind. Furthermore, questions lead to follow up and networking opportunities. Ask questions! “Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins
  • 11. Get it Done When it is time to work it is imperative that you are getting it done. It is a cliché to work smarter not harder, but I find you must work harder and smarter if you want to succeed as an entrepreneur. You cannot truly enjoy relaxing or playtime if you haven’t gotten what you need to get done. Work efficiently and focus on outputs. Do not procrastinate.
  • 12. Organize the Chaos Have a place for everything and get everything in its place. When you have a task or an idea write it down or you will lose it. If your ideas and tasks aren’t organized in a way you trust, the tasks will just float around in your brain and serve as a distraction. Once everything is organized, set an expected time that you think it will take to complete each item. You don’t have to be exactly right. You will get better and better at predicting how long it will take to complete a task with experience. Set priorities for everything “The secret of all victory lies in the and stick to them. organization of the non-obvious.” – Marcus Aurelius
  • 13. Delete Distractions Close out the Facebook, turn off the email, and shut out the distractions that are holding you back from both being creative and getting things done. When our brains are inundated with distractions they cannot be creative. A distracted mind is also less productive than a singly focused mind. Get rid of the hard to beat distractions such has venomous friends and other similar influences. Alcohol, Caffeine, and other drugs can be dangerous distractions in the wrong hands, especially if they create dependency.
  • 14. Know your Decision Making Process Having a decision making process can make entrepreneurial life much easier. When it comes time to make a decision, ignore sunk costs and only consider the future benefits and costs. It can also be useful to look at the opposite case and inspect some hypothetical scenarios. Lay out alternatives and then make the call. Remember, any decision is better than indecision.
  • 15. Live on Fire When you are doing what you are meant to do you will feel it, I guarantee it. You will feel like you are on fire. I have had the feeling several times and it was the greatest sort of euphoria. For me, living on fire means embodying your passions, sharing your vision, and living your dream. If you wake up on too many consecutive days wondering why you are doing what you are doing then you are not living on fire. On the other hand, if you can say that you wouldn’t “The most powerful weapon on earth is the have it any other way you are likely living on fire. human soul on fire” – Field Marshal Ferdinand Foch
  • 16. Achieve Balance Finding the correct balance of activities is essential to living an entrepreneurial lifestyle. Take the time to celebrate success, enjoy the moment, and be with friends. Avoid burnout by giving your most precious muscle, your brain, proper rest. Avoid spreading yourself too thin by being selective and deliberate in what opportunities you choose to pursue.
  • 17. Build your Community While we may all be in our own game, that doesn’t mean we aren’t playing with others. Build your community and fill it with the people you want to spend time with. Make time for your family and make an extra effort to be a good friend. It has been said that you will be the average of the 5 people you spend the most time with, so pick the right people.
  • 18. Be a Traveler Travelling has been the single best way for me to come up with new ideas. The new viewpoints and scenery that you come across while traveling can spark massive creativity and personal growth. Travelers experience new cultures and conquer new challenges much in the same way an entrepreneur does.
  • 19. Communicate Effectively Communication is a two way street. Be perceptive to how other perceive you and how you communicate with them. Tailor your communication style to your audience. Understand the different communication styles of men and women and leverage them to become a better communicator. Be conscientious of other people’s feelings. Do not say anything to rebuke others. “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie
  • 20. Know your Story You must absolutely have an answer to the question “ Tell me about yourself.” Know your story and how to tell it. Being interesting is the first step to getting people to take interest in you and what you do. Stories are also very powerful ways that we connect with others.
  • 21. Train Like an Athlete Entrepreneurship is a full contact sport. I find that I am at my most productive when my mind and body are actively in training with a goal in mind. Getting exercise 3 days a week is a must to maintain healthy baseline. You can also train your brain to read faster, remember more, and process information faster. Proper training can make a huge difference.
  • 22. Silence the Voice of Judgment The Voice of Judgment (VOJ)is that little voice in the back of your head that tells you that you aren’t good enough and that people will laugh at you. Its sole purpose is to limit you. The VOJ will kill your dreams if you let it. Defeat you VOJ by accepting that failure and embarrassment are simply outcomes and nothing to be feared. Do not listen to other people who have been infected by their VOJ. They only want to see you cowed by the VOJ in the same way they “The only thing we have to fear is fear itself- have been. -nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” – Franklin Roosevelt
  • 23. Trust your Gut At the end of the day, creativity and entrepreneurship are both difficult pursuits. They are emotional, technical, and multi-faceted. The surest way to make sure you are on the right path is to trust your gut. Let your intuition guide you to the right course of action. “And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs