Travis St.Denis

Toronto, Canada Area Canada

Director, Engagement Planning

Advertising / Marketing / PR

Creating integrated experiences, across Paid, Owned & Earned media, rooted in insights, with a strategic purpose, to draw consumers into a more meaningful relationship with brands or a deeper understanding of them. My role is to act as a strategic consultant across all our client teams to support them in the communications planning process by challenging the status-quo, being holistic in thought and bringing different perspectives to bear. Another primary role has been the development and implementation of a strategic planning process agency-wide. Clients include Diageo brands (Smirnoff, Captain Morgan, Guinness, Crown Royal, Bailey's, Johnnie Walker, Tanqueray, Ketel One, Grand Marnier...