Slimme nieuwe connected apparaatjes vormen een grote uitdaging voor bedrijven en marketeers. Wat is de impact van deze ontwikkelingen op de travel branche?

1. Mobile, Wearables &
The Connected Customer
Impact on the
Future of Travel
Brechtje de Leij
Head of Brand NU.nl

2. NU.nl – crossplatform

3. Mobile first
3
July 2014: total of
1.087.503.467
pageviews
Unique daily reach:
2,75 million.
iOS and Android both 1
million unique/day.
Site 1,5 million.
split over platforms

4. Location-specific content

5. Time-specific content

6. Commercial use

7. The Third Wave of Mobile

9. Smartwatch

10. Smartwatch
10
Open2Phone

11. Google Glass

13. 24 September 2014 13 Presentation name

15. Wearables & Travel

16. What’s around

17. Hotel booking

18. Field trip redefined
18

19. Guided tours

20. Realtime translation

21. (NU)Photo & travel

22. Business Models & Glass
Pay Per Gaze?

23. Buy now

24. Future challenge:
Deliver micro-relevancy.
Instantly.

25. Content as a service.

26. Questions?
@brechtjedeleij
brechtje@nu.nl