How to distribute your hotel online

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How to distribute your hotel online

  1. 1. How to Distribute Your HotelOnlineICTT08 June 2013
  2. 2. Tomorrow’s Consumer?
  3. 3. How Do Consumers Engage?Travel decision cycle
  4. 4. Convergence IntensifiesCross platforminteractivestorytelling andengagement areon the rise.Source: Google Blog
  5. 5. Be Where The Consumer IsAnytime; Anywhere
  6. 6. Conversations Need To Be Relevant,Responsive and in Real Time
  7. 7. Consumers Spend 74% More TimeEngaging with Rich Media AdsAccording toresearch conductedin 2012, rich mediaalmost thrice aseffective astraditional banneradsSource: www.digitalstrategyconsulting.com
  8. 8. New Innovations Keep ConsumersSwitched On
  9. 9. Hotel Distribution Through TheDecadesSource: Guest Centric
  10. 10. Brand.com Most Profitable ChannelCost / Booking By Distribution ChannelSource: Digital IQ Index (March 2012)
  11. 11. Where Do Travelers Spend Time?Source: Google Travelers Road to Decision July 2012
  12. 12. Whom Do Travelers Trust?Earned92%Owned58%Paid47%Online OfflineSource: Nielsen 2012
  13. 13. Key Pillars For Direct Hotel Distribution
  14. 14. PersonalizePersonalized contentPersonalized content
  15. 15. MobilizeIn a study Googlecompleted with OTXin early 2010, 68% ofbusiness travellersand 62% of Personaltravellers used theirmobile device toresearch an upcomingtrip.
  16. 16. Turning Spur of the Moment Activities intoValuable Opportunities
  17. 17. SocializeSocial media helpsbrands engage indirect conversationswith customers andaddress grievancesfaster than everbefore.Source: DigitalSherpa
  18. 18. Turn Your Customers Into Influencers
  19. 19. Alternative Online Hotel DistributionChannels
  20. 20. Challenges
  21. 21. The Future
  22. 22. THANK YOUNamrita SehgalDirector of Internet MarketingTaj Groupnamrita.sehgal@tajhotels.com@namritasehgal

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