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Diabetes Mellitus 
(Type 2) 
Urgency and emergency
Common cases 
1. Hyperglycemic crisis 
1.1DKA 
1.2.Hyperosmolar hyperglycemic state ( HSS) 
3. Hypoglycemia
Long-term Goal 
 State the intended goal
Customer Wishes 
 Describe customer needs and wishes 
 Explain the requirements
Fulfilling 
Customer Needs 
 Describe the main attributes of the product 
 Link the product attributes to customer 
needs
Cost Analysis 
 Indicate the financial advantages for the 
customer 
 Compare quality and price with those of the 
competition
Strengths and Advantages 
 Summarize the special features and 
advantages of the product being introduced
Next Steps of Action 
 Explain the steps that now need to be taken

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