Tots100 Insights into Blogger Activism

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A survey of 200 UK parent bloggers and their participation in online activism and fundraising, by the Tots100. See www.tots100.co.uk for more information.

Published in: News & Politics, Technology
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Tots100 Insights into Blogger Activism

  1. 1. Blogging Activism<br />Tots100Survey into Parent Bloggers and Good Causes <br />
  2. 2. Survey respondents<br />Introduction<br />
  3. 3. Age of Respondents<br />
  4. 4. Location of Respondents<br />
  5. 5. Interests <br />What causes do parent bloggers care about and what do they do about it? <br />
  6. 6. An Active Community?<br />90% of bloggers are OFFLINE activists <br />70% of bloggers are also ONLINE activists <br />90% of bloggers believe online action MAKES A DIFFERENCE <br />“I want to teach my children that small voices, when added together, can and do change the world.”<br />Tots100 blogger<br />
  7. 7. What causes do bloggers support?<br />
  8. 8. Which online activities do bloggers take part in?<br />
  9. 9. Which offline activities have you taken part in?<br />
  10. 10. Does online activism make a difference?<br />
  11. 11. Key Findings <br />Bloggers are more likely to be involved in online activism than online activism <br />Bloggers are most likely to support children’s charities and emergency disaster relief<br />40% of bloggers have written posts about a charity or good cause in the past 12 months <br />70% of bloggers have donated to a charity or good cause online in the past 12 months <br />
  12. 12. The tots100<br />What is the Tots100 index?<br />
  13. 13. www.tots100.co.uk<br />Tots100<br />Detailed profiles of 1,000 parenting blogs<br />Search directory to create custom contact lists <br />Contact bloggers who opt-in to our PR message service<br />Tots100 Insights<br />Research into the highly influential UK parent blogging community <br />Annual Tots100 Parent Blogging Benchmark Survey<br />Custom research in partnership with sponsors<br />

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