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Crisis comm presentation 2


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Crisis comm presentation 2

  1. 1. THE ROYAL CANADIAN Sexual Harassment Crisis MOUNTED POLICE Assessment
  2. 2. HISTORY Founded in 1873 by the Parliament of Canada Originally called the North - West Mounted Police In 1904 King Edward the VII granted the Mounties the title of ―royal‖ for their service to Canada They merged with the Dominion police and became the main law enforcement figure across Canada Women were first able to join the Mounties in 1974
  3. 3. SERVICES AND GOALS Goals: Keep Canada and its citizens safe and secure Services  Organized crime  Terrorism  Illicit Drugs  Economic Crimes/offensives threating Canadian Borders  Provide protection for dignitaries  Enforce over 250 federal statues and agreements across 4 regions and 15 divisions They are involved in policing and monitoring organized crime, terrorism, illicit drugs, and economic crimes/offenses threatening to Canadian borders
  4. 4. CRISIS ASSESSMENT  What:  Ongoing sexual harassment case  150 plaintiffs already  Started by Janet Merlo after 20 years of alleged sexual harassment  Claims she was told to keep her legs closed after talking to her superior about her first pregnancy  Numerous instances of sexually explicit conversations and objects  This case comes out of an earlier one in 2011 led by former Press Secretary Catherine Galliford who alleged her superior officer exposed himself to her among other discretions
  5. 5. ORGANIZATIONAL RESPONSE Repeatedly tells the press that sexual harassment is not tolerated by the RCMP  ―The RCMP is committed in providing to all its employees a work environment free from harassment, discrimination, and any resulting conflict, where all employees are treated with respect and dignity.‖  They told the press that they were aware of the most recent claim made by Merlo and were reviewing it  As of 07/17/2012 the federal government, who represents RCMP issued a ―sweeping denial‖ of the allegations set forth by Galliford claiming that she was an alcoholic who had plenty of time to lodge a complaint
  6. 6. ORGANIZATIONAL RESPONSE CONT. Mountie Paulson—the Newest RCMP commissioner—responded to the sexual harassment claim in 2011 vowing accountability and action would be taken in order to prevent future incidences from occurring via legislation  Paulson wishes to overhaul the RCMP act to give him more power to weed out ‗bad apples‘ who give the force a bad name, and hopefully address public complaints, which hurt the RCMP image.  He based these claims off of a 2007 report called ―Rebuilding the Trust‖  In his accountability speech via a Youtube video he promised to fire those who were accused and convicted of sexual harassment and misconduct
  7. 7. MEDIA RESPONSE Countless news articles written about the sexual harassment case– i.e. it is a highly publicized issue Attempted to remain objective, and, for the most part, succeeded with the exception of 4 instances:  An aggressive interview with Commissioner Paulson where the interviewer clearly takes the side of the women involved.  An editorial published by the Ottowa Citizen stating the RCMP are not going to be able to hold out their assertions that the sexual harassment claims are overblown or could be handled better, and instead are developing a negative pattern.  Traditional Media approach—little social media was used unless articles were shared via Facebook.
  8. 8. MEDIA RESPONSE CONTINUEDAnother scalding editorial writtenby the Tyee, a British Columbianpublication begging for RCMP totake responsibility and endmisogyny in the work place A blog called RCMP Watch ―Who‘s holding them accountable?‖ It‘s goal is to bring up and call into question every ethically questionable thing the organization does or says. This forum is a hotbed of anti-RCMP activity
  9. 9. STAKEHOLDER RESPONSE Outcomes:  RCMP is criticized heavily and sued in several civil cases  Boycotting is apparently as it is difficult to boycott law enforcement agents. Bottom line:  Citizens are upset  the federal government supports the RCMP and denies that any negligence, assault, or sexual harassment occurred at the hand of any RCMP officer.  Evidence of activists groups speaking out against this issue is most likely evident, but has not been found by this researcher.  Social Media complaints: lacking hard evidence, with the exception of shares or re-tweets, which most likely had RCMP negative connotations
  10. 10. RECOMMENDATIONS Where to begin:  Restructure and organize upper management  Fire all of the officers accused of sexual harassment no questions asked  Retract the denial of the allegations. This makes RCMP look less than sympathetic to the plight of these women.  Have a twice annual meeting on what sexual harassment is, how to report it, and what to do to prevent it.  Post news releases about the issue on the RCMP website to appear apologetic and transparent.  If reports decrease, present it to upper management to establish credibility