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Member Success Workshop Presentation

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This is an orientation to the Golden Gate Business Association and the programs that it offers to members.

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Member Success Workshop Presentation

  1. 1. MEMBER SUCCESS WORKSHOP Maximizing Your Membership Investment
  2. 2. Our Mission <ul><li>Grow, promote, and increase the visibility of LGBT businesses and those in the community that support them </li></ul>
  3. 3. History <ul><li>Founded as FIRST LGBT Chamber of Commerce </li></ul><ul><li>Created the later-named Horizons Foundation </li></ul><ul><li>Founding member of Small Business Network & Western Business Alliance </li></ul><ul><li>Founding member of NGLCC </li></ul><ul><li>Tourism Advisory Program launched </li></ul><ul><li>First Pride Pages directory published </li></ul><ul><li>Introduction of two new programs </li></ul><ul><li>GGBA.com 2.0 launched </li></ul>1974 1980 1988 2003 2009
  4. 4. Overview <ul><li>Networking </li></ul><ul><li>Events </li></ul><ul><li>Promotion </li></ul><ul><li>Business Development </li></ul><ul><li>Education </li></ul><ul><li>Affiliations </li></ul><ul><li>Advocacy </li></ul>
  5. 5. What to Expect… <ul><li>Market yourself to the unique LGBT market segment </li></ul><ul><li>Create strategic partnerships with other members </li></ul><ul><li>Obtain valuable insight from seasoned professionals </li></ul><ul><li>Utilize available resources for building a business </li></ul><ul><li>Join online social networks to expand your own </li></ul><ul><li>Contribute timely information to GGBA’s blog </li></ul><ul><li>Post your community events online </li></ul><ul><li>Meet new and interesting colleagues </li></ul>
  6. 6. Programs <ul><li>Business Exchange Network (BEN) </li></ul><ul><li>Make Contact Events </li></ul><ul><li>Member Success Workshops </li></ul><ul><li>Talk of the Town Speaker Series </li></ul><ul><li>Business Boot Camp </li></ul><ul><li>Pride Business Expo </li></ul><ul><li>The Pride Pages </li></ul>
  7. 7. Business Exchange Network (BEN) <ul><li>Dedicated business referral groups </li></ul><ul><li>One representative per industry per group </li></ul><ul><li>Meets on a regular basis </li></ul><ul><li>Rehearsal studio for presentations </li></ul><ul><li>Support and business development </li></ul><ul><li>&quot;The currency of real networking is not greed but generosity.&quot; - Keith Ferrazzi </li></ul>
  8. 8. Make Contact Events <ul><li>“GGBA’s Signature Networking Event” </li></ul><ul><li>First Tuesday of each month </li></ul><ul><li>Hosted at different “hot spots” in the city </li></ul><ul><li>Free for GGBA Members </li></ul>
  9. 9. Member Success Workshops <ul><li>Launched in 2009, quarterly program </li></ul><ul><li>Membership Orientation by GGBA Team </li></ul><ul><li>Business Growth Seminar by SKOCPA </li></ul><ul><li>Free for anyone to attend </li></ul><ul><li>Presented by: </li></ul>
  10. 10. <ul><li>Launched in 2009, second Wednesday (Bimonthly) </li></ul><ul><li>Special Member Admission Rates </li></ul><ul><li>Presented by: </li></ul><ul><li>NEXT EVENT: June 10, 6:00 – 7:00pm </li></ul><ul><li> Hotel Whitcomb </li></ul><ul><li> Speaker Matt Skallerud </li></ul><ul><li> Leveraging social media for your business to reach the LGBT market </li></ul>
  11. 11. <ul><li>New program launching June 19, 2010 </li></ul><ul><ul><li>Half-day course on Saturdays </li></ul></ul><ul><li>Entrepreneurial programming </li></ul><ul><ul><li>First Session: Marketing 101 </li></ul></ul><ul><ul><ul><li>Topics: Marketing Basics, Branding & Social Media </li></ul></ul></ul><ul><li>Special Member Admission Rates </li></ul>Business Boot Camp
  12. 12. Pride Business Expo <ul><li>Launched in 2003, typically held in June </li></ul><ul><li>Special Member Exhibiting Rates – Limited space </li></ul><ul><li>Over 75 exhibitors and 750 attendees </li></ul><ul><li>2010 Expo on June 10, 2010 </li></ul><ul><li>Features: </li></ul><ul><ul><li>Social Media Seminar </li></ul></ul><ul><ul><li>Auction/Raffle </li></ul></ul><ul><ul><li>Charitable Component </li></ul></ul>
  13. 13. The Pride Pages <ul><li>All active GGBA members are listed </li></ul><ul><li>Special Member Advertising Rates </li></ul><ul><li>35,000 distribution in the Greater Bay Area </li></ul><ul><li>#1 resource for LGBT & friendly businesses </li></ul><ul><li>2011 Edition published in September 2010 </li></ul>
  14. 14. Membership <ul><li>Business “best practice” to join </li></ul><ul><li>Cost-effective rates and bundled packages </li></ul><ul><li>Member-to-member discounts up to $10,000/yr </li></ul><ul><li>Available resources to help businesses at any stage </li></ul><ul><li>Member rate for GGBA programs: </li></ul><ul><ul><li>Business Exchange Network (BEN) </li></ul></ul><ul><ul><li>Make Contact Events </li></ul></ul><ul><ul><li>Talk of the Town Speaker Series </li></ul></ul><ul><ul><li>Pride Business Expo </li></ul></ul><ul><ul><li>The Pride Pages </li></ul></ul>
  15. 15. Business Development <ul><li>Partnerships: </li></ul><ul><ul><li>NGLCC Affiliate Membership </li></ul></ul><ul><ul><li>Small Business Assistance Center </li></ul></ul><ul><ul><li>U.S. Small Business Administration </li></ul></ul><ul><ul><ul><li>Free classes for GGBA members </li></ul></ul></ul><ul><ul><li>Economic Development Dept. @ LGBT Center </li></ul></ul><ul><ul><li>Renaissance Entrepreneurship Center </li></ul></ul><ul><ul><li>Working Solutions (TMC Development) </li></ul></ul>
  16. 16. <ul><li>LGBT Center </li></ul><ul><ul><li>April 24 th – LGBT Economic Empowerment Day </li></ul></ul><ul><li>San Francisco Small Business Week </li></ul><ul><ul><li>May 15th – 21st </li></ul></ul><ul><li>Small Business Network </li></ul><ul><li>SF Convention & Visitors Bureau </li></ul><ul><li>SF Chamber of Commerce </li></ul><ul><li>Peninsula Equality Network </li></ul><ul><li>International Gay & Lesbian Travel Association </li></ul>Community Partnership
  17. 17. Get Connected! <ul><li>GGBA.com 2.0 </li></ul><ul><ul><li>Blog and blog alike </li></ul></ul><ul><ul><ul><li>Join GGBA’s blog and contribute </li></ul></ul></ul><ul><ul><li>E-Newsletter </li></ul></ul><ul><ul><ul><li>Keep informed about GGBA </li></ul></ul></ul><ul><ul><ul><li>Small business issues & opportunities </li></ul></ul></ul><ul><li>Social Marketing </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  18. 18. Pride Business Awards <ul><li>Awarded to businesses and individuals who make an impact on LGBT business community </li></ul><ul><li>Deadline September 15th </li></ul><ul><li>Five categories: </li></ul><ul><ul><li>Business of the Year (25 or fewer employees) </li></ul></ul><ul><ul><li>Business of the Year (More than 25 employees) </li></ul></ul><ul><ul><li>Business Advocate of the Year (Individual) </li></ul></ul><ul><ul><li>Business Advocate of the Year (Organization) </li></ul></ul><ul><ul><li>BEN Member of the Year </li></ul></ul><ul><li>Awarded in the Fall </li></ul><ul><li>Application in the Pride Pages (page 10-11) </li></ul>
  19. 19. Get Involved! <ul><li>Volunteer </li></ul><ul><ul><li>GGBA program & event staffing </li></ul></ul><ul><ul><li>Bay Area festival & trade show participation </li></ul></ul><ul><li>Serve on a Committee </li></ul><ul><ul><li>Membership </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>The Pride Pages </li></ul></ul><ul><ul><li>Programs </li></ul></ul><ul><ul><li>Policy & Advocacy </li></ul></ul>
  20. 20. A SPECIAL THANKS <ul><li>to GGBA’s Member Welcoming Sponsors </li></ul>Underwriting Sponsor

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