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SPAM
⦿ 行為模式
⦿ 內容過濾
⦿ 當分數過低則判定為 SPAM
⦿ →分到用時方恨少，請節約使用

現有 mail 架構
⦿ S3 mail server
⦿ IP 正反解：
<< 211.78.89.172 mail2.goodday365.cc >>
⦿ 檔頭改成 service@istyle365.com ，方便
回信

Mail server
Name IP DNS xx
S3 211.78.89.172 mail2.goodday365.cc 反解
apps.istyle365.com Host name
s3.istyle365.com
……

可做改進
⦿ SPF 紀錄
⦿ DKIM
⦿ DomainKeys
⦿ Goodday365 收、寄
⦿ 各大信箱 mail 認證
⦿ < img > 導 tracking mail 可行性

預計完成架構
⦿ 收信 server ： Gmail ，
DNS ： istyle365.com→權重高
⦿ 寄信 server ： S3 ，
DNS ： istyle365.com→權重低
⦿ 以權重來區分，收信時先寄到高權重的
⦿ 希望不論是正反查或是 MX ， S3 都在名
單內。
⦿ Host name 希望也能夠以 mail 的反解為
主。

SPF 介紹
⦿ Sender Policy Framework
⦿ SPF可防止偽造郵件。當定義 Domain
name 的 SPF 記錄之後，接收方會根據
你的 SPF 記錄來確定連接過來的 IP 、
mx 是否被包含在 SPF 記錄裡面，若有
，則認為是一封正確的郵件，否則則認為
是一封偽造的郵件。

⦿ (1) B 公司收到 A 公司的來信。
⦿ (2) B 公司根據信件中來信的網域名稱 (A) ，向 A 公
司的 DNS 伺服器詢問合法寄信的 IP 位置。
⦿ (3) A 公司的 DNS 伺服器回覆只允許由 11.11.2.2 寄
信。
⦿ (4) B 公司判斷信件中來源的 IP 的確是 11.11.2.2 便
將信件收下。

SPF 實作
⦿ SPF 語法：
http://www.openspf.org/SPF_Record_Sy
ntax

現 SPF code
⦿ istyle365.com. IN TXT "v=spf1
include:_spf.google.com
ip4:211.78.89.172 mx mx:istyle365.com
~all"

DomainKeys 介紹
⦿ Yahoo 獨家技術
⦿ 網域認證金鑰（DomainKeys）運用加密
及簽章方式來認證信件的來源。
⦿ 原理是送件端寄出的信件，會先用自身的
私密金鑰做簽章，收件端收到信件後，根
據信件所標示網域，向 DNS 伺服器取得
公開金鑰，並進行驗章的動作。

⦿ (1) 送信端發送一封經過私密金鑰簽章的信件，
並在信件標題中宣告網域。
⦿ (2) 收信端根據信件標題中宣告網域，向 A 公司
DNS 伺服器取得公開金鑰。
⦿ (3) 該網域回傳公開金鑰。
⦿ (4) 利用公開金鑰對信件中的簽章進行驗證。
公開金鑰

DKIM 介紹
⦿ DomainKeys Identified Mail
⦿ DKIM 有兩種運作方式，一是驗證 ( verification
) ，二是簽名 ( signature )
⦿ 假設我是 test.com 這個網域的管理員，我必須
利用 DNS 設定一組公開金鑰，讓所有人可以取
得且用來驗證郵件是否為 test.com 郵件伺服器
發出.
⦿ 這樣以後所有從 test.com 郵件伺服器所送出的
郵件，只要經過簽名 ( 必須使用私密金鑰才可以
簽名 ) ，
⦿ 對方就可以使用公開金鑰認證，確保郵件是否為
真

< img > tracking mail 可行性
⦿ 規避字串黑名
⦿ 不隱藏圖片
⦿ 快速回傳

Featured

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Spam mail

1. SPAM MAIL

2. SPAM ⦿ 行為模式 ⦿ 內容過濾 ⦿ 當分數過低則判定為 SPAM ⦿ →分到用時方恨少，請節約使用

3. 現有 mail 架構 ⦿ S3 mail server ⦿ IP 正反解： << 211.78.89.172 mail2.goodday365.cc >> ⦿ 檔頭改成 service@istyle365.com ，方便回信

4. Mail server Name IP DNS xx S3 211.78.89.172 mail2.goodday365.cc 反解 apps.istyle365.com Host name s3.istyle365.com ……

5. 可做改進 ⦿ SPF 紀錄 ⦿ DKIM ⦿ DomainKeys ⦿ Goodday365 收、寄 ⦿ 各大信箱 mail 認證 ⦿ < img > 導 tracking mail 可行性

6. 預計完成架構 ⦿ 收信 server ： Gmail ， DNS ： istyle365.com→權重高 ⦿ 寄信 server ： S3 ， DNS ： istyle365.com→權重低 ⦿ 以權重來區分，收信時先寄到高權重的 ⦿ 希望不論是正反查或是 MX ， S3 都在名單內。 ⦿ Host name 希望也能夠以 mail 的反解為主。

7. SPF 介紹 ⦿ Sender Policy Framework ⦿ SPF可防止偽造郵件。當定義 Domain name 的 SPF 記錄之後，接收方會根據你的 SPF 記錄來確定連接過來的 IP 、 mx 是否被包含在 SPF 記錄裡面，若有，則認為是一封正確的郵件，否則則認為是一封偽造的郵件。

8. ⦿ (1) B 公司收到 A 公司的來信。 ⦿ (2) B 公司根據信件中來信的網域名稱 (A) ，向 A 公司的 DNS 伺服器詢問合法寄信的 IP 位置。 ⦿ (3) A 公司的 DNS 伺服器回覆只允許由 11.11.2.2 寄信。 ⦿ (4) B 公司判斷信件中來源的 IP 的確是 11.11.2.2 便將信件收下。

9. SPF 實作 ⦿ SPF 語法： http://www.openspf.org/SPF_Record_Sy ntax

10. 現 SPF code ⦿ istyle365.com. IN TXT "v=spf1 include:_spf.google.com ip4:211.78.89.172 mx mx:istyle365.com ~all"

11.

12. DomainKeys 介紹 ⦿ Yahoo 獨家技術 ⦿ 網域認證金鑰（DomainKeys）運用加密及簽章方式來認證信件的來源。 ⦿ 原理是送件端寄出的信件，會先用自身的私密金鑰做簽章，收件端收到信件後，根據信件所標示網域，向 DNS 伺服器取得公開金鑰，並進行驗章的動作。

13. ⦿ (1) 送信端發送一封經過私密金鑰簽章的信件，並在信件標題中宣告網域。 ⦿ (2) 收信端根據信件標題中宣告網域，向 A 公司 DNS 伺服器取得公開金鑰。 ⦿ (3) 該網域回傳公開金鑰。 ⦿ (4) 利用公開金鑰對信件中的簽章進行驗證。公開金鑰

14. DomainKeys 實作

15. DKIM 介紹 ⦿ DomainKeys Identified Mail ⦿ DKIM 有兩種運作方式，一是驗證 ( verification ) ，二是簽名 ( signature ) ⦿ 假設我是 test.com 這個網域的管理員，我必須利用 DNS 設定一組公開金鑰，讓所有人可以取得且用來驗證郵件是否為 test.com 郵件伺服器發出. ⦿ 這樣以後所有從 test.com 郵件伺服器所送出的郵件，只要經過簽名 ( 必須使用私密金鑰才可以簽名 ) ， ⦿ 對方就可以使用公開金鑰認證，確保郵件是否為真

16. DKIM 實作

17. < img > tracking mail 可行性 ⦿ 規避字串黑名 ⦿ 不隱藏圖片 ⦿ 快速回傳

18. 各大信箱認證？ ⦿ 目前判斷為，有在黑名單列時再做查驗動作即可。

19. 附錄 ⦿ http://www.openspf.org/

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