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Top 10 Checklist for Hotel Email Marketing Success

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My talk from the Hotel Website Marketing Conference.
Top 10 checklist for Hotel Email Marketing Success.

Download and print the checklist here: http://www.toddle.com/stuff/hotel_email_marketing_checklist/

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We have been working with the hotel and hospitality industry developing email marketing strategies and designing custom email newsletters for some time now. Over the course of working with many hotels, travel sites and hospitality services we realized that key information necessary to run successful campaigns was being missed on a regular basis. For example not getting the email addresses of both parties who book a double room or not getting contact details for a whole team not just the person who books the rooms.

In response we designed this easy monthly checklist to make sure you are harnessing the potential of your email marketing campaigns. So download, print it off and hang in your office. This way you will never wonder again how to structure your campaigns and if you are gathering emails from every possible source, client booking and referral.

Published in: Business, Technology
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Top 10 Checklist for Hotel Email Marketing Success

  1. 1. Increased ROI with Email Marketing 10 Point Checklist for Hotels Alan O’Rourke
  2. 2. Screen 2 of 35
  3. 3. Screen 3 of 35 01. Capturing Subscribers EVERYWHERE? Alan O’Rourke
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  7. 7. Screen 7 of 35 02. Asked for permission Alan O’Rourke
  8. 8. Screen 8 of 35 03. Remembered the wife! Alan O’Rourke
  9. 9. Screen 9 of 35 04. Segmented subscribers Alan O’Rourke
  10. 10. Screen 10 of 35 05. Told them you are not dead Alan O’Rourke
  11. 11. Toddle.com Screen 19 of 35
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  14. 14. Short & sweet Screen 2 of 29
  15. 15. Screen 19 of 35 07. Made a targeted offer Alan O’Rourke
  16. 16. Screen 23 of 35 “Hotels in Dublin” Day Week Alan O’Rourke
  17. 17. Screen 24 of 35 06. Automated your marketing Alan O’Rourke
  18. 18. Screen 25 of 35 08. Up sold a customer Alan O’Rourke
  19. 19. Screen 26 of 35
  20. 20. Screen 27 of 35 09. Tracked ROI Alan O’Rourke
  21. 21. Screen 29 of 35 Toddle.com Newsweaver.com Group-mail.com Spinnaker Pro Campaign Monitor MailChimp Vertical Response Constant Contact iContact Reviews at EmailNewsletterReview.com Alan O’Rourke
  22. 22. Screen 30 of 35 10. Made improvements on next months campaign Alan O’Rourke
  23. 23. Screen 35 of 35 Download & Print www.toddle.com/stuff @alanorourke Toddle.com/stuff www.linkedin.com/in/spoiltchild www.facebook.com/ORourke.Alan Alan O’Rourke

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