Automating Sales & Marketing@AlanORourke
Screen 2 of 35Email Is DEAD!    @AlanORourke
Screen 8 of 35Email ROI =              Per Subscriber         @AlanORourke
Screen 9 of 3501.Capture SubscribersEVERYWHERE      @AlanORourke
Screen 10 of 35@AlanORourke
Screen 11 of 35@AlanORourke
Screen 12 of 3502.Tell Subscribers you areNOT DEAD      @AlanORourke
Short & sweet                Screen 2 of 29
Screen 14 of 3503.Ask Subscribers toBUY STUFF      @AlanORourke
Screen 15 of 35@AlanORourke
Screen 16 of 35@AlanORourke
Screen 19 of 35@AlanORourke
Screen 20 of 35@AlanORourke
Screen 21 of 35@AlanORourke
Screen 22 of 35@AlanORourke
Screen 23 of 35@AlanORourke
Screen 24 of 35Cost                  Income€10                   €1000       @AlanORourke
Screen 25 of 35 Econsultancy survey in early 2011 placedemail ROI second, just behind organic SEO                @AlanORou...
Screen 26 of 3504.Stalk your Subscribers      @AlanORourke
Screen 28 of 3505.Automate      @AlanORourke
Screen 29 of 35@AlanORourke
Screen 31 of 35
Screen 32 of 3506.Remarketing      @AlanORourke
Screen 33 of 35    87% of consumers abandon carts…75% say they will return to complete the purchase                  @Alan...
Screen 34 of 35Source: Silverpop
Screen 35 of 35
Screen 36 of 35
Screen 37 of 35 Download & Print www.toddle.com/stuff       @alanorourke       Toddle.com/stuff       www.linkedin.com/in/...
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
Dublin web summit 2011 - Email for sales and marketing
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Dublin web summit 2011 - Email for sales and marketing

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Talk from Alan O'Rourke (http://www.toddle.com/ at the Dublin Web Summit / Techstars Startup Bootcamp Seminar.

Automate email for sales and marketing.

Published in: Business
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Dublin web summit 2011 - Email for sales and marketing

  1. 1. Automating Sales & Marketing@AlanORourke
  2. 2. Screen 2 of 35Email Is DEAD! @AlanORourke
  3. 3. Screen 8 of 35Email ROI = Per Subscriber @AlanORourke
  4. 4. Screen 9 of 3501.Capture SubscribersEVERYWHERE @AlanORourke
  5. 5. Screen 10 of 35@AlanORourke
  6. 6. Screen 11 of 35@AlanORourke
  7. 7. Screen 12 of 3502.Tell Subscribers you areNOT DEAD @AlanORourke
  8. 8. Short & sweet Screen 2 of 29
  9. 9. Screen 14 of 3503.Ask Subscribers toBUY STUFF @AlanORourke
  10. 10. Screen 15 of 35@AlanORourke
  11. 11. Screen 16 of 35@AlanORourke
  12. 12. Screen 19 of 35@AlanORourke
  13. 13. Screen 20 of 35@AlanORourke
  14. 14. Screen 21 of 35@AlanORourke
  15. 15. Screen 22 of 35@AlanORourke
  16. 16. Screen 23 of 35@AlanORourke
  17. 17. Screen 24 of 35Cost Income€10 €1000 @AlanORourke
  18. 18. Screen 25 of 35 Econsultancy survey in early 2011 placedemail ROI second, just behind organic SEO @AlanORourke
  19. 19. Screen 26 of 3504.Stalk your Subscribers @AlanORourke
  20. 20. Screen 28 of 3505.Automate @AlanORourke
  21. 21. Screen 29 of 35@AlanORourke
  22. 22. Screen 31 of 35
  23. 23. Screen 32 of 3506.Remarketing @AlanORourke
  24. 24. Screen 33 of 35 87% of consumers abandon carts…75% say they will return to complete the purchase @AlanORourke
  25. 25. Screen 34 of 35Source: Silverpop
  26. 26. Screen 35 of 35
  27. 27. Screen 36 of 35
  28. 28. Screen 37 of 35 Download & Print www.toddle.com/stuff @alanorourke Toddle.com/stuff www.linkedin.com/in/spoiltchild www.facebook.com/ORourke.AlanAlan O’Rourke

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