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An Overview of Social media analatics
- 1. By - H.M.M.Caldera Cross Platform Framework for Social Media Content Analysis – Progress Review
- 2. Content • Introduction • Social Tie • Social Density • Kinship in social media • Cross Posting • Facebook Time Series analysis • YouTube Data API • Time series analysis of a cross posting
- 3. Social Interactions - Social Ties • Nature of social interactions • Social Ties • Nature of social ties • Interactive nature of social ties
- 4. Social Interactions – Social Density • Introduction to social density • Nature of social density • Retention and churn rate
- 5. Social Interactions – kinship • Introduction • Kinship in the context of social media • Effect of kinship based on the reactions • Open ended kinship and closed kinship
- 6. Cross posting • Introduction • Social Appearance • Nature of posting • Disadvantage • Solution to overcome the disadvantage
- 7. Influence clusters Outer Level interactors Interactors 1st Level Influencers Initial Post
- 8. Results and conclusion • 8.34% of social density was incremented (Central networks) • Strength enhancement of ties (Accuracy of the testing) • Strong ties 84.24% • weak ties was 78.56%.
- 9. Facebook time series analysis • Post time and the interactions • How the interactions are impacted for the post • Social density and social ties effect with the time
- 10. YouTube Data API • Extraction of YouTube data using Data API V3 • Current state of the extractions • Issues/Problems
- 11. Time series analysis of a cross posting • Posting with the time series analysis • Current users' nature • Same time • A different date • Optimize Cross posting time • Peak time of a profile
- 13. Thank you