How to make a Rock Star Product?

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What are the top 3 traps in product development from the founder's perspective? How to design a product release map based on ROI? Waterfall vs lean and agile. How to compromise on quality and speed? What make a great product? How to define a good UI / UX? The value of simplicity in product development.

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  • You can basically fix the rest
  • You can basically fix the rest
  • How to make a Rock Star Product?

    1. 1. How to make aRock Star Product? Tanguy Lesselin
    2. 2. Start-up failure rates• 1000 business plans• 6 get funded• 40% survive (=2.4)• <1% get big (<0.06)• 0.1% are big hitsIn a million projects, less than 10 become big hitsSource: http://bit.ly/startupfailurerates
    3. 3. is the minimum you are going to spend on product development
    4. 4. GET TOPRODUCT-MARKET FIT FAST
    5. 5. What is a Rock Star product?
    6. 6. EMOTIONS
    7. 7. VALUE
    8. 8. IT IS DIFFERENT
    9. 9. People WANT it
    10. 10. How to make it?
    11. 11. Perspiration Passion MethodVision Rock Star Product
    12. 12. Traditional method: not good Waterfall Strategy Design Launch Development• Smart strategy• Great design• Great development team• Big launch that generates salesAssumes the problem and the solution are known
    13. 13. Remember?Source: everywhere…
    14. 14. Agile / XP programmingProduct Owner Assumes problem is known and solution unknown Source: Devzombie.com
    15. 15. Customer discovery and AgileProblem and solution supposed to be unknown.Closer to reality and more flexible.Source: Eric Ries and Steve Blank
    16. 16. Product Market Fit stage is critical Before PMF After PMFMeasure, Iterate, Pivot Build the business and scale• Test major hypotheses • Optimize key levers• Quick and Dirty mode • Product scalability• Lowest cash burn • Maintenance • High cost of technical debt
    17. 17. You have to read these books
    18. 18. What are we talking about?Xiaodan Wang - ThoughtWorks Andy Marks - ThoughtWorks• What is a good product? • Quality vs Speed in product• How to get superior design? development• How to find good UX people? Tanguy Lesselin • The 3 biggest traps in Product Development? • Building a UX / feature map • A few personal advice
    19. 19. The 3 biggest traps inproduct development
    20. 20. 1 – Working hard on growing one tree +80% checkout conversion +15% repeat orders -30% cost of acquisition
    21. 21. Instead of getting plugged to the Deep Forest
    22. 22. 2 – Believing that adding will make it Source: Nerd Watch Museum
    23. 23. KeepItSimpleStupid
    24. 24. 3 – Not listening
    25. 25. You areignorantand should act as such
    26. 26. Building aProduct featureUser Experience Map
    27. 27. Get ideas and quantify Ideas Quantify Benefits (*) Quantify costUser story / features Expected Development Actual Benefit time ResultA- I want to pay on a single page +20% 3 +80%B- I want to zoom on product pictures +5% 0.5 +10%C- I want to pay in one-click +30% 1 +15%D- I want to get real time alerts on deals +10% 1 +5%E- Iterate registration page +30% 3 +10%…* Although it may look impossible to quantify, you need to give it a try by asking triangularquestions to your customers, measuring current importance / satisfaction levels, making datachecks on previous similar modifications (inductive reasoning), making guesses
    28. 28. Map your ideas 35%Impact of feature 30% C 25% A 20% 15% 10% D 5% B 0% 0 1 2 3 4 Cost of feature
    29. 29. Implement based on ROI / slope 70% 60% A • Give priority toCumulative benefit 50% D low cost features 40% B for same ROI 30% C • Most 20% often, features 10% should be 0% released in 0 2 4 6 clusters Cumulative cost
    30. 30. Expected returns materialize only if you continuously simplify
    31. 31. The last few words• Define what “Done” means and do not compromise on it• Set-up Scrum from the beginning• Get developers to make demos to your team
    32. 32. Simplify SimplifySimplify
    33. 33. Presentations• Build and motivate your dream team: http://www.slideshare.net/tlesselin/firing-up-your-dream-team• Getting start-up financing in Singapore: http://www.slideshare.net/tlesselin/120524-financing-slideshare• How to make a Rock Star product:

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