1. Netxcell Systems, Inc.
Launch Presenta6on
February 9, 2009

2. Agenda
• Announcements
– Dayakar launches Netxcell Systems in U.S.
– Netxcell Systems launches Ad‐Junc6on Mobile Adver6sing
plaKorm
– SinglePoint Selects Netxcell as Premier Partner for Mobile
Adver6sing
• Netxcell overview
• Industry overview
• Ad‐Junc6on overview
9 ‐ Feb‐09 2 © Netxcell Systems, Inc. All Rights Reserved.

3. Announcement
• Dayakar Puskoor launches Netxcell Systems in the U.S.
– Proven telecom execu6ve
– Mobile technology expert
– Serial entrepreneur
– Previous founder and CEO of JP Mobile
– Previously a Senior Execu6ve in MicrosoR's
Communica6ons Sector Group
9 ‐ Feb‐09 3 © Netxcell Systems, Inc. All Rights Reserved.

4. Announcement
• Netxcell Systems launches Ad‐Junc6on™
The industry’s most scalable and measurable SMS &
MMS advertising platform for dynamic management of
mobile campaigns. Ad-Junction™ releases the value of
SMS advertising…the right Ad…on the right
Message…at the right Time!
9 ‐ Feb‐09 4 © Netxcell Systems, Inc. All Rights Reserved.

5. MicrosoR Endorsement
quot;Netxcell's new Ad‐Junc2on mobile adver2sing
pla<orm delivers an easy‐to‐use way for customers
to par2cipate in the growing mobile adver2sing
market,quot; said Brian Hoskins, director of business
development on MicrosoR's Emerging Business
Team. quot;This is a great example of how the MicrosoD®
BizSpark™ program enables companies to easily build
on the MicrosoD pla<orm and provide innova2ve
solu2ons to their customers.quot;
9 ‐ Feb‐09 5 © Netxcell Systems, Inc. All Rights Reserved.

6. Announcement
• SinglePoint announces Netxcell as Premier Partner
for Mobile Adver6sing
• Netxcell provides key development in support of
SinglePoint’s market leading mobile adver6sing
efforts
• Quote from Gowri Shankar, Senior Vice President for
Sales and Business Development for SinglePoint
“Netxcell has been a great partner and has played a
key role in accelera2ng our development cycles with
innova2ve solu2ons.”
9 ‐ Feb‐09 6 © Netxcell Systems, Inc. All Rights Reserved.

7. Netxcell Systems Overview
• Netxcell Systems, Inc. is the U.S.‐based subsidiary of
Netxcell Limited
– India’s first mobile applica6on service provider
– Specializing in providing frontline technology in mobile
applica6ons and enterprise solu6ons
– Founded in 2000
• Netxcell Systems is the provider of the industry’s
most advanced SMS adver6sing plaKorm, Ad‐
Junc6on™.
• U.S. Corporate headquarters are based in Dallas,
Texas.
9 ‐ Feb‐09 7 © Netxcell Systems, Inc. All Rights Reserved.

8. Netxcell Management Team
• Dayakar Puskoor – President & Execu6ve Chairman
• Eric Lofdahl – Chief Technical Officer
• Todd A. Larsen – SVP of Sales and Marke6ng
• John Hamid – Chief Financial Officer
9 ‐ Feb‐09 8 © Netxcell Systems, Inc. All Rights Reserved.

9. Industry Data
Mobile Adver6sing is the most ubiquitous way of
reaching the consumer market today the most
profitable marke6ng medium today.
DMA, Mobile Marke6ng’s July 2008 survey: Consumer
Perspec6ves, stated:
• SMS campaigns were the most successful mobile adver6sing
medium
• 70% of those surveyed acknowledging ac6ons directly
related to SMS adver6sing
• whereas only 41% had responded to a survey and 30% to
email offers
9 ‐ Feb‐09 9 © Netxcell Systems, Inc. All Rights Reserved.

10. According to Nielson
• In Q2 2008, US mobile subscribers sent & received on average
357 text messages/month, compared with making & receiving
204 phone calls/month.
• In the Q1 2006, Americans sent & received 65 text messages/
month.
• The number of messages sent & received today has increased
450%.
• In June 2008, American cell phone subscribers sent about 75
billion SMS text messages, averaging about 2.5 billion
messages per day.
• This represents an increase of 160% over the 28.8 billion
messages reported in June 2007
9 ‐ Feb‐09 10 © Netxcell Systems, Inc. All Rights Reserved.

11. Industry Data
TNS Media Intelligence reports that mobile adver6sing spend in
the U.S. is projected to break $1B for the first 6me in 2008, and
surpass $7.5 billion by 2013.
Epsilon released CMO survey sta6ng:
• 63% of marke6ng execs were planning on increasing interac6ve/
digital spend
• 59% reported a decrease in tradi6onal marke6ng
• 29% were interested in mobile
• 22% have already added mobile to their marke6ng mix
Recognizing that this tough economic period is precisely the 6me
when highly targeted and more effec6ve marke6ng channels
play a crucial role.
9 ‐ Feb‐09 11 © Netxcell Systems, Inc. All Rights Reserved.

12. Ad‐Junc6on™ Overview
An advanced SMS/mobile
adver6sing plaKorm for adver6sers
& publishers reaching the
consumer marketplace
9 ‐ Feb‐09 12 © Netxcell Systems, Inc. All Rights Reserved.

13. Why Ad‐Junc6on™ ?
• Mobile (SMS/MMS) messaging is growing rapidly and
crea6ng significant Ad inventory poten6al
• Adver6sers are engaged in using mobile messaging
but efforts are fragmented with debatable results
• A underlying factor impac6ng results is that the
current plaKorms managing campaigns are limited in
capability, scalability and measurability
Ad-Junction™ is the next generation of the mobile
advertising platform!
9 ‐ Feb‐09 13 © Netxcell Systems, Inc. All Rights Reserved.

14. Ad‐Junc6on™
• Provides Web‐based interface enabling publishers
and adver6sers to coordinate consumer adver6sing
• Publishers construct & manage their programming
(inventory), which they send to consumers via the SMS/
text messaging interface
• Adver6sers monitor available programming & broadcasts
for content that matches their message requirements for
their product, service, or brand
• Both are provided extensive repor6ng and
monitoring capabili6es to ensure measurable results
through collabora6on on campaigns
9 ‐ Feb‐09 14 © Netxcell Systems, Inc. All Rights Reserved.

15. Example of Adver6ser Usage
9 ‐ Feb‐09 15 © Netxcell Systems, Inc. All Rights Reserved.

16. Example of Publisher Usage
9 ‐ Feb‐09 16 © Netxcell Systems, Inc. All Rights Reserved.

17. Ad‐Junc6on Solu6on
Publisher Services Advertiser Services
Browser Interface Browser Interface
• Inventory • Inventory Search
• Content Approval • Ad Creation
• Yield Management • Ad Purchase
• Reporting • Reporting
Ad-Junction™
Publisher Advertiser
Services Services
Add
Carrier Delivery Matching Insertion
Connections Services Engine Services
9 ‐ Feb‐09 17 © Netxcell Systems, Inc. All Rights Reserved.
2/10/09 © Netxcell, Inc. All Rights Reserved.

18. Ad‐Junc6on Architecture
User Interface
Servers
Redundant
Switched Network
Database Core Engine
Servers Servers
9 ‐ Feb‐09 18 © Netxcell Systems, Inc. All Rights Reserved.

19. Ad‐Junc6on Benefits
Adver@ser Benefits Consumer Benefits
Browser‐based ad crea6on Time sensi6ve ads
• •
On‐line programming review Interac6ve capabili6es
• •
Overall and daily ad budget control Ads tailored to interests
• •
Tailor ads to match mul6ple factors Unique value opportuni6es
• •
Real‐6me repor6ng and sta6s6cs Consumer privacy respected
• •
Publisher Benefits
Browser‐based program crea6on
•
Ease of on‐line collabora6on
•
Ad revenue enhancement
•
Timely reports and sta6s6cs
•
9 ‐ Feb‐09 19 © Netxcell Systems, Inc. All Rights Reserved.

20. Product Differien6ators
• Industry leading ability to map targeted ads to
messaging and audience
• Dynamic messaging
• Scalable to large volumes of simultaneous messaging
• Sophis6cated on‐line ad development capabili6es
• Extensive repor6ng and monitoring capabili6es
• Flexible architecture for adding other services (i.e.
video ads, banner ads, etc.)
• Ease‐of‐use
• Proven market penetra6on
9 ‐ Feb‐09 20 © Netxcell Systems, Inc. All Rights Reserved.

21. Availability
The Ad‐Junc6on plaKorm is opera6onal and available
today for publishers and adver6sers to begin
implemen6ng coordinated consumer campaigns
Flexible business model op6ons are available
9 ‐ Feb‐09 21 © Netxcell Systems, Inc. All Rights Reserved.

22. Thank you
www.netxcell.com/usa
Dayakar Puskoor
Email: dayakar@netxcell.com
Phone: 214.763.8383
Todd A. Larsen
todd@netxcell.com
Phone: 425.503.8337
9 ‐ Feb‐09 22 © Netxcell Systems, Inc. All Rights Reserved.