This document discusses effectively integrating social media into courses. It begins by assessing students' needs, which surveys have shown include good communication with instructors and classmates. It then reviews statistics on students' social media use, such as 95.1% of 18-19 year olds using Facebook daily. The document proposes using social media to engage students with course content and activities through interactions, discussions, groups and feedback. It stresses the importance of backward design to focus on learning outcomes and appropriate evidence of accomplishment. Finally, it cautions that technology is only a medium and effective integration requires a strategic pedagogical approach.

1. Taking advantage of
social media
in your courses
Tanya Joosten, PhD
Director, eLearning Research and Development
Co-Director and PI, National DETA Research Center
University of Wisconsin-Milwaukee
@tjoosten, tjoosten@uwm.edu
slideshare.net/tjoosten
tanyajoosten.com
#NUSympSM

2. How do we effectively
integrate social media into
our courses?
#NUSympSM

3. Societal trends

9. Assess your students’ needs
Let the data drive your
decisions

10. According to a survey by Joosten (2009), students reported
that they need good (67%) and frequent
communication (90%) with their
instructor and good communication with their
classmates (75%). They also reported that they need to
feel connected to learn (80%)
(http://tinyurl.com/yafu8qz).

11. According to PEW Internet study, “Teens who participated in
focus groups for this study said that they view email as
something you use to talk to ‘old
people,’institutions, or to send complex instructions to
large groups “
(http://www.pewinternet.org/Reports/2005/Teens-and-
Technology.aspx?r=1).

12. 95.1% of 18- and 19-year-olds use social media, primarily
Facebook on a daily basis (Salaway, et al., 2009)
96% of undergraduates reported using Facebook (Smith &
Caruso, 2010)
43% of undergraduate use Twitter (Smith & Caruso, 2010)
90% use mobile devices to receive and send text messages
(Smith, 2010), over 1600 a month (Neilson, 2010)
92% of college-aged students watch YouTube (Moore, 2011)

13. I like social media for
learning

15. Go to: http://wikispaces.com/Nebraska15
AND
Click on Learning Module Activity
#NUSympSM

16. Pedagogical model
Content
• Text
• Images
• Audio
• Video
Interactivity
• Discussions
• Groups
• Feedback
Assessment
• Written and oral examination
• Discursive
• Portfolio

17. Backward design

18. What do you want your students to do?
#NUSympSM

19. What evidence will you accept that they
have accomplished that?
Individual Group
Projects
Discussions
Writing
Quizzes
Cognitive
Affective
Psychomotor
or Behavioral

20. Open evidence

21. Open evidence

22. What learning activities will produce this
evidence or documentation?

23. Planning a learning experience
• Student interaction
with content
Content
• Student interaction
with student
• Student interaction
with instructor
Interactivity

24. Engaging content

25. Engaging content

26. Engaging content

27. Building cooperation

28. Open connections

29. Encourage contact

30. Frequent communication

31. In your teaching, research, and profession
Provide open and continuous
access

32. Flickr CC aidanmorgan

33. Flickr CC mathias

34. OER and open content

35. Open publishing

36. Open work

37. Open courses

38. Open data

39. Technology will
save us!

40. Facebook is the
answer!
Bwahahahaha!

41. It’s not about the
technology,
it’s all social
Larry Johnson, NMC

42. global collaborative anytime
anyplace mobility access
literacy informal learning

43. Connect

44. “A virtual place where
people share; everybody and
anybody can share anything
anywhere anytime”
(Joosten, 2012, p. 6).

46. Use
tech wisely

47. Warning!
Technology is only the
medium

48. Medium | Message
By Wespeck

50. Words, Voice, Eye
Contact, Hand
Gestures, Body
Movements,
Posture, Clothes
Eye Contact,
Nodding, Hand
Gestures, Posture

51. ? Words, Text or
Voice, Emoticons,
Eye Contact, Hand
Gestures, Body
Movements,
Posture, Clothes
? Words, Text or
Voice, Emoticons,
Eye Contact, Hand
Gestures, Body
Movements,
Posture, Clothes

52. You need
a strategy!

53. Get it!

54. Questions

55. Tanya Joosten, tjoosten@uwm.edu
Twitter | @tjoosten
http://www.slideshare.edu/tjoosten