This document outlines a blog monetization model. It shows how to use a blog as a hub to drive traffic from sources like lead magnets and posts to targeted offers like a membership site or high-end products. The goal is to acquire customers, increase their lifetime value through automated follow up and retargeting, and bring them back into new funnels to increase revenue and transactions over time.

1. Determine Your Product/Market Fit
TRAFFIC SOURCES
Lead Magnet
Posts Guides Pages
BLOG AS HUB
Landing
Page
Targeted Front-End
Offer
Membership Site
(Recurring)
High-End Offers
Automated
Followup
Email List
NO
BUY
RETURN PATH
New Blog
Posts
Podcasting SocialRetargeting
PodcastsGuest BlogsSocialSyndicationSEOEmail MarketingVideosTwitter AdsFacebook Ads
NO
BUY
Blog Monetization Model
Lead Magnet Lead Magnet
Drive to most relevant CTA
Retarget
Customer Acquisition
Automated
Followup
Retarget
Automated
Followup
Retarget
Increase lifetime
customer value,
dependable revenue.
Increase transaction
size.
NO
BUY
Bring them back to get them
into a another funnel.
Add To
Retargeting
Audience
Lead
Acquisition
Blog
Profit
Funnel
www.BlogMarketingAcademy.com

2. Determine Your Product/Market Fit
TRAFFIC SOURCES
Lead Magnet
Posts Guides Pages
BLOG AS HUB
Landing
Page
Targeted Front-End
Offer
Membership Site
(Recurring)
High-End Offers
Automated
Followup
Email List
NO
BUY
RETURN PATH
New Blog
Posts
Podcasting SocialRetargeting
PodcastsGuest BlogsSocialSyndicationSEOEmail MarketingVideosTwitter AdsFacebook Ads
NO
BUY
Blog Monetization Model
Lead Magnet Lead Magnet
Drive to most relevant CTA
Retarget
Customer Acquisition
Automated
Followup
Retarget
Automated
Followup
Retarget
Increase lifetime
customer value,
dependable revenue.
Increase transaction
size.
NO
BUY
Bring them back to get them
into a another funnel.
Add To
Retargeting
Audience
Lead
Acquisition
Blog
Profit
Funnel
www.BlogMarketingAcademy.com