http://www.newmedianewmarketing.com Social Media Marketing (SMM) Mastery Basic & Advanced Strategies Understand why you must start using Social Media Marketing. Participants will learn what is Social Media (SM), Social Book Marking (SB), Blogs, Microblogs and how to effectively use Google, Twitter, Facebook, MySpace, Linkedin, YouTube, blogs, PR releases and other social media tools to build a powerful online brand. This is a practical course with real, working Social Media Strategies. Regsiter Now: http://www.doralchamber.org/social-media-marketing-for-business-in-miami/ or Call (305) 477-7600 4 Hours - $97.00 Location: Doral Chamber of Commerce 8181 NW 36th Street, Suite 21-A Doral, FL 33166

1. Social Media
Marketing Mastery
Manny Sarmiento
www.CertificationInSocialMedia.com

2. • How Social Media Really Works
• How to Profit from Social Media
• How it is Possible to D-I-Y Social Media
• Basic Social Media Marketing Strategies
• Defining Social Media M-Levels™
• A Visual Social Media Strategy
• How to Get Started Today

3. • Increase Your Company’s Bottom Line
• Pump up Your Resume
• Get a Better Job (High Demand)
• Increase Your Business Skills
• Offer Additional Business Services
• Start Your Own SMM Business
• Consult as SMM Specialist
• Reach More People & Earn More Income

4. Digital Media Specialist - $44,000
Online Marketing Specialist - $45,600
Social Media Strategist - $46,800
Online Community Manager - $47,800
Public Relations Manager - $61,100
Marketing Manager - $62,900
Digital Strategist - $63,800
Internet Marketing Director - $97,4002
Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros

5. Outsourcing
$25 - $150 / Hour
$1000 - $1500 Set up Accounts
$300 - $750 / Month
Coaching / Consulting
$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hour

8. Can Social Media really make a
difference to your business?

9. Is Social Media really
about SEO?

10. Is Social Media really
about…?
Social Media Domination!

11. G. Give Away Your Knowledge
A. Answer Questions
S. Solve Problems

12. • The “Tribe”
• Reticular Activating System (RAS)
• Top of Mind Marketing (TOM)
• Relationship Marketing

13. • “Tribes”
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For millions of
years, human beings have been part of one tribe or another. A
group needs only two things to be a tribe: a shared interest and
a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us

14. Presentation Sharing
Press Releases

15. Which Social Media and Social
Bookmarking Sites to Use?

18. • Build Profiles with SEO
• Establish URL (http)
• Connect and Contribute
• Build Relationships
• G.A.S.

19. Level 1 - Content
• Website
• Blog
• YouTube
• Social Media Press Releases
• Document Sharing
Level 2 - Sharing
• Facebook
• Twitter
• LinkedIn
• Google+
• Pinterest
• Social Bookmarking

20. Make It Easy for Visitors to Share Your
Content and Follow You
www.newmedianewmarketing.com/
• Addthis.com
• Hootsuite
• Hootlet
• Pinterest Button
• Tweet Deck
• Browser Buttons / Apps

21. What is Twitter and how to best use this tool
Manny Sarmiento
www.newmedianewmarketing.com

22. • 288 Million Registered Users
• Create relationships
• Brand Your Account
• Level 2 | Tweet the G.A.S.
• Importance of followers
• Substance
• What do I Tweet?

23. The importance of Facebook
and your network
Manny Sarmiento
www.newmedianewmarketing.com

24. • 1.34B Million Users
• 53% Active
• Establish your network
• Fan Pages vs. Personal
• Facebook.com/mobile
• Groups
• Discussions
• Build Relationships
• G.A.S.
• C.C.E.
http://www.facebook.com/SocialMediaUniversity

25. • Capture
• Call to Action
• Engagement
http://www.facebook.com/SocialMediaUniversity

26. A Professional, Relationship Building
And Communication Tool
Manny Sarmiento
www.newmedianewmarketing.com/

27. •347+ Million Professionals
•Your Online Resume
•Build Your Complete Profile
•Build Your Network
•Join Groups
•Join or Start Discussions
•Ask or Answer Questions
•Search Jobs or Post Jobs
•Add Applications, i.e. Twitter, Slideshare
•Update Daily
•Add Users Daily
•Keep it Professional

29. Welcome to the Bloggersphere

30. • Why Have A Blog?
• Blogger vs. Wordpress
• Becoming an “Expert”
• Getting Others to Comment
• Building Relationships
• Relevance
• Faster Indexing
• Gadgets, Widgets,
• Monetizing Your Blog
• “P”-Word
• PLRs

31. • www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages

32. • Get Listed on Over 50 Local
Directories
• Keep Your Listings Synchronized
• No Contracts
• Cancel at Anytime
• Gets You “Google Love” & “Authority”
• Helps You Get to Top of Google
• $69 per Month
www.LocalDirectoriesMarketing.com

33. • GYBO.com/business
• Local Directories
• Appears on Google Searches (SEO)
• Put Yourself on the Map
• A Must for Any Business
• Make it Interactive
• Other Directories
• Bing, Yahoo, Merchant Circle, others
• Google.com/places

34. • 1.15B Users
• Complete Profile
• Add Many to Circles
• Add Snippet Content to Updates
• Add Company Pages
• Use Keywords in Username and Postings
• Use Hangouts
• Add Images (Change Image Names)
• Add Your Events
• Claim Your Business on Google+ Local

35. • YouTube and Video Sharing a Must
• SEO Potential
• #2 Search Engine in the World
• #3 Most Trafficked Web Site (Alexa.com)
• Create from Photographs, Flip or Cell Phone
• Vimeo, Metacafe, Veoh, others

36. Fast, Efficient and Powerful
Social Bookmarking

37. • Fast and Efficient Social Bookmarking
• Instant Google Indexing
• Google Search Rankings (SEO)
• Free
• Embedding and Sharing
• PRLog.com / 24-7PressRelease.com
• Everything is News
• Send PR Weekly
• “Real” Press Releases
• PRWeb.com / PRNewsWire.com

38. Your Favorites Shared with the eWorld

39. • Powerful SEO
• Creating Backlinks Google Loves
• Dofollow Me “Top Dofollow Bookmarking…”
• Driving Traffic to Your Web Site
• Multiple Sites “Top Social Bookmarking…”
• Share Your Favorite Sites and Your Own
• Bookmark Weekly or Daily
• Digg, Delicious, Technorati, Reddit
• StumbleUpon, Fark, Furl
The Most Powerful SMM Tool
That No One Speaks About and You Must Use!

40. • Slideshare.net
• “Expert” Status
• Building Relationships (G.A.S.)
• SEO Friendly
• www.slideshare.net/ticketfl

41. 1. It’s about SEO
2. DIY It
3. Building Relationships (G.A.S.)
4. T.O.M.
5. “Expert” Status
6. The “Tribe”
7. Engagement

43. What’s the big deal with
Social Media Marketing?
• Massive Traffic to Your Business or Site
• Build New Databases
• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships
• Cost Effective – Mostly Free!
• Measurable (Google Alerts) ROI
• Flexibility – 15 Minutes to 2 Hrs / Day
• Increased Sales & Revenue

44. • Increase Your Company’s Profits
• Increase Your Web Site’s Ranking
• Monitor Your Name & Industry
• Monitor SMM Results
• Pump up Your Resume
• Increase Your Business Skills
• Make Yourself More Marketable
• Start Your Own SMM Business
• Consult as an SMM Specialist
• Teach Social Media Marketing
• Earn More Money!

45. What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It - Hootsuite, Outlook, etc.
• 15 Minutes to 2 Hours Per Day
• Start Now!
• Just Do It!

46. PRLog

47. Personal One-on-One
Coaching
4 Hours Social Media. SEO, Marketing Coaching
With Me One-on-One!
$497.00
Thank You!
Manny Sarmiento
manny@nmx2.com

48. Social Media Certification
Certified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials
• Increase Your Earnings Potential
• Become More Marketable
• Increase Your Employability
• Start Your Own Social Media
Business
• Learn Highly Marketable Skills

49. Social Media Certification
Certified Social Media Marketing Specialist™ Program
• Weekly, Via Webinar, Live Instructor
• 26 Weeks with Replay Available
• Earn Diploma as CSMMS™
• Tuition will be $2999 after Sep. 1st, 2014
• $1999 One-time Fee or Monthly Payment
Plan Available: $199 for 12 Months.
• Real, Live Help from Me!
• Only 20 Students
• Next Semester Begins August 18th, 2015.
www.newmedianewmarketing.com

50. New Media, New
Marketing
Thank You!
Manny Sarmiento
www.NMx2.com