Search Engine Optimization What Is SEO?
With our SEO seminar you will learn more about your business and online marketing strategies that will help your business be at the top of search engines. Check out testimonials of our satisfied customers! Digital Marketing is a way of communicating with the consumers and offering them products online that could benefit them. Social Media, SEO, and SEM are different types of Digital Marketing. There are many ways to improve your digital marketing strategy. Social Media is one of the best ways to promote any product, but how can you know if you are doing it the right way? Taking a Social Media Course can help you do it the correct way. Even attending community events can help you, you have to network non-stop! Taking a headshot of yourself is another way of improving your own digital marketing, you’ll be sharing your face to the rest of the world. That may seem scary, but you do want people to get to know you and what you do. People do not like shyness, they like to meet people who are confident, bright, and full of action. If you have those three qualities you are already on your way of becoming a digital marketing expert. Students will be able to immediately launch successful Social Media Campaigns by applying proprietary formulas such as G.A.S. and C.C.E.,conducting Marketing Analysis with adwords and selecting the appropriate platform for your business, along with understanding Social Media M-Levels and how it applies to the implementation of practical Social Media Marketing strategies. Students will learn conventional Social Media tools along with non-conventional but powerful ones! To learn more about Digital Marketing, REGISTER for a SEO, WordPress, and Social Media training course! These classes will help you take a big leap into digital marketing. Every month there are 3 courses you can attend. Please make sure to come prepared for the courses and bring your confidence with you! You can do it!
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Search Engine Optimization What Is SEO?
- 1. Simple SEO Search Engine Optimization “How to Get Your Business Found on Google – DIY SEO” Manny Sarmiento New Media, New Marketing, Inc. www.slideshare.net/ticketfl
- 2. Business Coaching $497 – 4 Hours • Social Media Marketing • Internet Marketing • Search Engine Optimization • Business Consulting • Personal One-on-One
- 3. Website Design Wordpress Couse • Basic Website Design • Build Beautiful, Professional Websites • Free Retakes* • Includes DVD Classes • Evening Course www.WordPressWebsiteClasses.com
- 4. Whole “New” SEO World • “May Day” – Google Algorithms • SEO Madness • Promising You “#1 on Google” • Today’s SEO World
- 5. Where SEO Results Really Come From! Results Doral Chamber QuickBooks Training Courses WordPress Training Classes
- 6. How Much Should You Pay for SEO? No Need for Monthly Optimization !!!
- 7. The Secret to Google!
- 8. The Secret to Google is…
- 9. Are you Sure that You are Ready to Hear The Secret to Google!
- 10. The Secret to Google is…
- 11. That there is NO Secret to Google!
- 12. Google Wants a… • Real • Keyword Rich • Relevant • Target Market • Homogenous
- 13. Yes! You Can Design Sites • WordPress – Best Option! • 1and1.com “My Website” • GoDaddy Website Builder • 1and1.com • Wix, Other Free Sites (Don’t Do It!) • WYSIWYG Design Programs More SEO Control and Content Changes www.WordPressTrainingAndClasses.com
- 14. Yes! You Can Design Sites • WordPress.org • Responsive • SEO Friendly • Aesthetic Pleasing • Professional Looking • Plugins • Powerful! More SEO Control and Content Changes www.WordPressTrainingandClasses.com
- 15. Check Your Listings & Monitor Results • Google, Bing, Yahoo • Social Media SEO Results • Google Alerts | google.com/alerts • Check Regularly • www.localdirectoriesmarketing.com
- 16. Search Engine Results Page (SERPS) How Google Serves Your Pages • Relevancy to the User Experience • Over 240+ Factors • Pageranks (PR) – Number of Backlinks Backlinks and Ranking by Google links:www.yourwebsite.com • Social Media
- 17. DIY-SEO Search Engine Optimization Training SlideShare.net/ticketfl
- 18. Backlinks for SEO Links:www.nmx2.com Does not show all backlinks Shows them at random Google.com/webmasters Webmaster Console for Full View of Backlinks Negotiate for Relevant Backlinks Deep Linking Do Not Pay for Backlinks!
- 19. Broken Links Backlinks • “404” Errors • Server Error Problems Broken Links Other Issues Checked • Tremendous Impact on SEO • Google Webmaster Tools • Cleaning up for Google
- 20. Keywords and Content Content is Definitely King Text Based, Relevant Content a Must Searchable Keywords Included Keywords – What is Your Target Market Searching for? Searching for to Find You? Google Keyword Planner It’s All about the KEYWORDS (Search Google for “Keyword Planner”)
- 21. Keywords and Content Keyword Research Tool https://adwords.google.com Keyword Planner
- 22. Google Loves a Great URL • Primary URL • Page URLs • Blog and Blog Post URLs • Press Release URLs • YouTube Video Title • Slideshare.net (Include Keywords in All)
- 23. What Google Wants! • Content, Content, Content • Unique Visitors • Relevant Backlinks • Keyword Rich Title • Keyword Rich Description • Keyword Meta Tag? • <H1> <H2> • Keyword Image Files Names • Keyword Image Alt-Tags • Internal Links / External Links • Sitemap • A Relevant, Content & Keyword Rich Site
- 24. Checking Your Website • Right-click – “View Source” • Search: “Title”, “Description”, etc • Run Your DIY-SEO Checklist www.google.com/webmasters
- 25. Submitting Your Sites • Submitting Your URLs • Webmaster Console • Submitting Your Sitemap • sitemap.htm • xml sitemap www.google.com/webmasters
- 26. Success with SEO Manny Sarmiento www.NewMediaNewMarketing.com
- 27. Social Media that Make an SEO Difference • YouTube • Blogs • Facebook and LinkedIn The Law of Large Numbers & Traffic • Google Maps (Places) • Images (Google Search) • Social Bookmarks Delicious, Digg, Technorati, Stumbleupon, others • Local Directories Merchant Circle, Google, Yahoo, Bing Local • www.localdirectoriesmarketing.com • Do Not Pay for Local Directories Individually!!!
- 28. The Mechanics of the SEO Social Media Web • Social Bookmarks, SB Backlinks, Ping • Blogs • Social Media Press Releases Instant Indexing • Traffic & Backlinks Increase Rankings • Monitoring SEO Results Google Alerts
- 29. Social Media that Makes an SEO Difference • Social Media Press Releases PRLog.com, 24-7PressRelease.com As Fast as 7 Minutes (Demonstration) • Blogs Faster Indexing Ping (Everything)
- 30. The SEO Keyword Rich Game Plan • Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points (240+) • Change Structure of Your Site • Create 100 SB/SN “DoFollow” Profiles • Create YouTube Channel Upload Videos • Start a Blogger Blog Claim and Ping that Blog
- 31. The SEO Keyword Rich Game Plan • Learn Social Media Marketing Skills • Send a Social Media Press Release Weekly • Social Media “Shock and Awe” Get Busy! • Create a Game Plan! • Schedule It! Get Started Now with Social , SEO and “Get Found on Google”TODAY!
- 32. New Media, New Marketing, Inc. Tools WordPress Course - $197.00 Saturday, June 25th - Miami Personal Consulting 4-Hours Package - $497 www.WordPressTrainingAndClasses.com
- 33. New Media, New Marketing, Inc. Thank You! Manny Sarmiento www.CertificationInSocialMedia.com