Podcasting in 120 Minutes

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Podcasting in 120 Minutes

  1. 1. Podcasting in 120 Minutes SMU Micro-Workshop Manny Sarmiento www.NMx2.com
  2. 2. What is a Podcast? <ul><li>Podcasting is an audio file that you can listen to on your computer or on a portable device. </li></ul><ul><li>Podcasts can be downloaded from iTunes™ or other services </li></ul><ul><li>Podcast subscriptions are automatically downloaded to your iPod, iPhone or iPad </li></ul><ul><li>Podcasts are a great viral marketing / Social Media Marketing tool </li></ul><ul><li>120,000,000 Million iTunes™ Users </li></ul><ul><li>260,000,000 iPods Sold as of April 2010 </li></ul><ul><li>21,000,000 iPhones Sold to 2009 </li></ul>
  3. 3. Podcasting Tools? <ul><li>Audacity.Soundforge.net </li></ul><ul><li>A Microphone </li></ul><ul><ul><li>USB or PC </li></ul></ul><ul><ul><li>Condenser Microphone </li></ul></ul><ul><ul><li>Microphone Stand </li></ul></ul><ul><li>Headphones </li></ul><ul><li>Mixing Board </li></ul><ul><li>Audiocard with RCA Jacks </li></ul><ul><li>Audio Loops or Royalty Free Music </li></ul><ul><li>Professional Audio Editors </li></ul>
  4. 4. Podcast Hosting <ul><li>http://www.solidcasts.com </li></ul>
  5. 5. Uploading to iTunes <ul><li>Step 1: Record your first episode in one of these formats that iTunes supports: .m4a, .mp3, .mov, .mp4, .m4v, and .pdf. </li></ul><ul><li>Step 2: Make sure your files are on a server with a publicly accessible URL, that you've created your RSS feeds properly, and put the URL of your RSS feed onto your server. </li></ul><ul><li>Step 3: Open up iTunes and the iTunes Store. Click on “Podcasts.” </li></ul><ul><li>Step 4: In the middle of the screen, find &quot;Submit a Podcast.&quot; </li></ul><ul><li>Step 5: This will take you to a screen where it will request the URL for the podcast RSS feed that you would like to add into the iTunes Store. </li></ul><ul><li>Step 6: On the summary page, depending on whether you have added tags already, a second screen might come up, asking you for more information, such as language, category, and whether the podcast requires explicit tags. </li></ul><ul><li>Step 7: The final steps involves getting the iTunes staff approval. Soon, you should be able to find it via Search or Browse, and later, you can add more episodes if desired. </li></ul>
  6. 6. What is a Podcast? <ul><li>To be featured by iTunes, podcasts must have: </li></ul><ul><li>An attractive, original image that does not include the iPod or other Apple-branded content. For image specs, see the iTunes Image section below. </li></ul><ul><li>A robust and accurate description. </li></ul><ul><li>Proper language, category, and explicit tagging. </li></ul><ul><li>http://www.apple.com/itunes/podcasts/specs.html#submitting </li></ul>
  7. 7. What is a Podcast? <ul><li>xxx </li></ul><ul><li>xxx </li></ul>
  8. 8. Social Media University www.NMx2.com Brought to You By: New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce Thank You! God Bless You! Manny Sarmiento

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