2. The demand for cheese is expected to grow at a
CAGR of 7.3% in terms of revenue from 2013 to
2019 and
the market was valued at USD 72.45 billion in
2012 is expected to reach USD 118.44 billion by
2019.
The global cheese market witnessed growth in
recent years due to growing fast food industry.
3. Europe dominated the global cheese market and
accounted for over 38.8% of the global demand in 2012
followed by
North America which accounted for 32.7% share for
the same year.
However ,in the future, Asia Pacific is expected to be
the fastest growing market with an estimated CAGR of
7.9% from 2013 to 2019.
Economies such as Japan, India and China are expected
to be the major contributors to this growth.
Increasing consumer preference towards cheesy
cuisine, rising disposable income and population are
the major factors contributing to the growth of cheese
in this region.
4. There are many brands available in the
market;
However, very few have a significant market
share.
The rest of the market is occupied by various
small and private players.
Some of the major players of the market are
Groupe Danone S.A., Kraft Foods Group, Inc,
Saputo Inc, and Arla Foods, Inc.
5. The global cheese market by product type was
dominated by Italian cheese which accounted for
40.5% of the overall share, followed by other types
of cheese that accounted for 27.7% of the market
share, respectively.
Soft cheese which contains considerable quantity of
vitamin D and calcium which are good for keeping
bones healthyis expected to grow at a CAGR of
7.2%from 2013 to 2019.
Fresh cheese due to their nutritional qualities,
unique taste and increasinghealth consciousness
among people is expected to grow at a rate of 7.0%
from 2013 to 2019.
6. The cheese market in India is estimated at USD 237 million in
2013 and is predicted to grow with a healthy rate of 20 percent
annually to reach USD 590 million by 2018.
The competition is heating up among existing dairy companies
in India. Parag, Amul, Britannia and Nestle are investing
heavily to augment their production capacity, product
portfolio and operational efficiency to match the domestic and
overseas competition.
India’s largest milk cooperative, Gujarat Co-operative Milk
Marketing Federation Ltd (GCMMF), which manages
the Amul brand, plans to spend Rs. 550 crore to triple its
processed cheese production capacity over the next two years
to meet growing demand for the dairy product.
In 2013, India’s overall cheese market was pegged at Rs.1,200-
1,300 crore, with Amul’s market share (by volume) close to
50%, according to a January 2014
7. The uncertainty in the cheese market,
caused by the Russian ban on European cheese
imports, is giving the market a weak undertone
Russia retaliated to the sanctions of Western
countries — designed to force Russia to abandon
support for separatist rebels fighting in eastern
Ukraine
According to Federal Customs Service data, Russia
in 2012 got 21 percent of its imported cheese
from Germany, 21 percent from Ukraine, 12
percent from Lithuania, 12 percent from the
Netherlands, 10 percent from Finland and 8
percent from Poland.
8. American cheese makers are using terms like
parmesan, asiago, feta, gruyere, gorgonzola,
fontina, romano and others that refer to
European regions from which those cheeses
originate.
Consumers get confused with Popular
European Cheese names & buy American
Cheese !
9. In an attempt to defend and expand its piece of the growing global cheese market, the
European Union wants the United States to ban the use of certain cheese names that
have become ubiquitous for consumers.
The proposal, part of ongoing E.U./U.S. trade talks, would ban American cheese makers
from using terms like parmesan, asiago, feta, gruyere, gorgonzola, fontina, romano and
others that refer to European regions from which those cheeses originate.
In 2012 the E.U. further shored up its exclusive claim to certain foods when it signed a
free trade agreement with South Korea that blocked feta cheese made outside of Greece
and asiago, fontina and gorgonzola made outside of Italy from being sold in South
Korea.
The stakes aren’t paltry. Last year, the U.S. cheese industry brought in $22 billion and
produced 11 billion pounds of cheese, according to the Wisconsin Cheese Makers
Association. ($10 billion of that is in Wisconsin alone.)
Barring U.S. cheese makers from exporting feta or parmesan would give Greece and
Italy an opportunity to step in
Adeal would not only give Europe a non-price advantage in foreign markets, where
American cheese exports are booming, but would affect domestic consumers, too.
10. Take a look at this Link
http://www.primaryinfo.com/Cheese.htm
