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1. Bags
Office & School
Exporting
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Primary Information Services
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2. Product description
The materials used for
making office and
school bags include:
•Leather
•Synthetic leather
•Natural fibers
•Synthetic fibers
•Felt
•Recycled rubber and
plastics

3. Products in the Market Place

4. What makes Europe an interesting market
for office and school bags?
• The European Union imports amounted to €861 million in 2018, up
significantly from €730 million in 2014.
• This represented an expansion of some 18% over a period of five
years. This signifies a large and growing market.
• At the same time, it reflects the continuous shift of the manufacturing
of office and school bags away from western European countries to
lower-cost regions.
• Supply from developing countries declined from 46% to 37% in value
terms and more drastically in volume terms, from 71% to 54%.
• This decline can be attributed to rising costs in China, triggering
nearshoring to Poland and the Czech Republic.

5. Fabric and vulcanized fiber most popular
materials
• When looking at the materials used in the
office and school bags imported from
developing countries, it is striking that the
highest value registered is from the import
of bags made of fabric/vulcanized fibre.
• The Netherlands is the leading market for
these kinds of bags from developing
countries.
• In all of the top six import markets, except
the United Kingdom, bags made of
fabric/vulcanised fibre are the main
imported product from developing countries.
• The United Kingdom,
Germany and Italy
import a relatively large
share of leather bags
from developing
countries.
• Office and school bags
made from leather are
the second largest
product group imported
from developing
countries.

6. Growing popularity of backpacks
• Backpacks are rapidly gaining a larger share
in the Global bag market .
• This global growth can be attributed to the
high demand from students and the working
population.
• The need for adequate storage space and
ability to balance loads and provide support
are expected to contribute further to the
demand.
• Backpacks are more casual and are preferred
by consumers when travelling. The growing
popularity of backpacks to product
innovation with functional features such as
built-in charging, USB ports, GPS tracking,
lock systems, and solar panel mounting.

7. Laptop Bags
The laptop sleeves segment is
also expected to witness
significant growth in the
coming years as it is
preferred by many users for
protecting their laptops from
scratches, slips, and bumps.

8. The global school bags market
size was valued at USD 16.77
billion in 2018 and is expected to
grow at a compound annual
growth rate (CAGR) of 5.6%
from 2019 to 2025. The growth is
attributed to the rising number
of school goers around the
world. The growing student
enrollment ratio coupled with
government efforts to
encourage education for all
children is anticipated to further
propel the growth.

9. Keep track of European office and
school bag trends to anticipate
future changes in your sector by
visiting European trade fairs such
as Ambiente, Frankfurt (February),
Maison et Objet, Paris, (January
and September). For leather bags,
in particular, you can consider
visiting the Mipel trade fair in Milan,
Italy (February and September).

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