Interchange 2009 Social Media Mindstretcher

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Mindstretcher session at Interchange 2009 in Orlando, Florida - Branding in a virtual world and best practices of social media

Technology News & Politics

Interchange 2009
Mind Stretcher
Mind Stretcher
Branding in a Virtual World
July 30, 2009
Orlando, Florida
Orlando, Florida

Mind stretcher
Branding in a virtual world
d l ld

Challenges & Successes to share
Challenges & Successes to share

More Challenges & Twitter handles
More Challenges & Twitter handles

Facilitated by:
Facilitated by:
Janice Maiman
Janice Maiman Tom Hood
Tom Hood
jmaiman@aicpa.org tom@macpa.org
@J_maiman
@J maiman @tomhood

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“Everyone keeps telling accountants that they need to change their focus from the historic and the backward-looking, and to start being proactive and offering future-focused advice – but no one tells them how. The beauty of the Anticipatory Organization program is that it actually gives you a set of tools to harness the hard trends that are shaping the future, and use them to create new value for your firm and your clients.” - Daniel Hood, Editor-in-Chief of Accounting Today (when recognizing AOAF as a 2016 Top Product in Learning The competency of “anticipation” actually includes a number of competencies included in many of the top companies of today. Across these models, you'll see a common theme of “strategic thinking," "innovation" and “leading change." Many of these organizations build (and validate) fantastic competency models and know what they want people to do. The top five skills and competencies identified for CPAs, accounting and finance professionals are: 1. Strategic and critical thinking; 2. Communication; 3. Anticipating and serving evolving needs; 4. Inspiring and motivating others; 5. Collaboration and mobilizing consensus The beauty of the Anticipatory Organization model is that it offers a clear process that makes highly-abstract leadership competencies attainable and trainable. Using nano-leanring in very short 3-4 minute single concept videos (imagine a series of shirt Ted Talks) with rapid application exercises to immediately apply the concepts to the job, and visual job aids to reinforce and remember the learning. Add a team implementation and collaboration guide and you can create a shared language and culture of being anticipatory and proactive. If an organization wants to make "strategic thinking" or "innovation" a core competency, we can provide clear, trainable activities that can be targeted to a wide range of learners (from individual contributors to senior leadership). We provide the bridge between the competency model and the desired observable behaviors. For more information visit www.blionline.org/ao or contact Tom Hood tom@blionline.org

Anticipatory Organization: Accounting and Finance Edition (AOAF)

Tom Hood, CPA,CITP,CGMA

Today, the world of professional education, and accordingly the accounting profession, is migrating toward a competencies-based learning approach. But what are the most critical competencies for practitioners and firms to thrive in today’s ever changing, fast paced business environment? Research from the Business Learning Institute identified the Top 5 Competencies for CPAs, accounting and financial professionals as: 1. Strategic & Critical Thinking 2. Communication 3. Anticipating and serving evolving needs 4. Inspiring and motivating others 5. Collaboration and mobilizing consensus In addition, research from CPA.COM shows that only 8% of CPAs are future ready. Future Ready is the Is the capacity to be ANTICIPATORY (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry. Together this group of skills and competencies have been researched with a leading global futurist who has put together an innovative learning system, the Anticipatory Organization: Accounting and Finance Edition which is being used to transform firm cultures to build and enhance proactive business advisor skills. Most of us wish we had the power to predict future trends, and would benefit by learning tactics to do so. Daniel Burrus is one of the world’s leading technology forecasters and innovation experts and the featured keynoter speaker at this year’s DCPA16. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities. Joey Havens, Executive Partner at Horne, LLP (A top 50 CPA Firm) discusses how he has used the Anticipatory Organization as a foundational learning system throughout his firm. He is requiring his whole firm of 400+ professionals to take this and running collaboration sessions by practice areas to create group learning and a shared language around anticipatory thinking that is being applied inside the firm and outside with clients. This presentation is from the July 20th, 2016 webcast by CPA.COM. CPA.com President and CEO, Erik Asgeirsson as he discusses the critical Anticipatory competency with Daniel Burrus, HORNE LLP executive partner Joey Havens and the CEO of the Maryland Association of CPAs and the Business Learning Institute, Tom Hood. For more information http://www.blionline.org/ao You will learn: Why anticipation is the critical competency for today's accounting and finance professionals The difference between hard trends and soft trends Why it is important to identify trend types Use cases of how these skills are being used in the profession How this learning system can be used as a foundational skill set to help CPAs and accounting professionals be more proactive business advisors.

Will your firm thrive or just survive? Anticipation - The critical competency...

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What is the accounting professionals' role in creating a culture of innovation? How are CPA Firms innovating? Reinventing themselves? Creating magnetic cultures? Studies are showing a growing expectation for accounting professionals to lead these initiatives. In this session we will discuss tactics to foster innovation in your firms, technology's role and advising clients to do the same through tools you provide. This session covers the latest research from the Business Learning Institute (BLI) about what it takes to create a magnetic firm culture and scores the latest issues facing CPA firms, top skills needed, and an innovation index. From a session at the CPAFMA National Practice Management Conference in Baltimore in 2016. For more information see www.blionline.org

It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...

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Recent research says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency--how to accurately anticipate the future. The key to success in this fast-changing environment is to learn how to move from being reactive to proactive and flip from crisis manager to an opportunity manager. Tom will show how to explore new value added services and position their practices for success in a rapidly changing world.

Future Ready CPA firm - keynote CPA FMA

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Recent research from the AICPA says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency–how to accurately anticipate the future. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. At the end of the session participants will set actionable steps to elevate and accelerate their organization’s strategy.

COCPA - The Anticipatory Individual and Organization

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VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity and describes the fast-arriving future we are living in. This inspirational session will talk about how leadership, culture, and talent management are changing in these exponential times. Participants thru an exercise to leave with a person action plan. Learning Objective: Understand emerging trends and issues facing business and CPA Profession. Learn about how leadership is changing to lead change in rapidly changing times. Develop an action plan to take back and apply the principles learned.

Leadership in a VUCA World - AICPA PSTECH 2016

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The #1 reason clients leave their CPAs is that they are receiving service instead of proactive advice. Tom will show how firms are exploring new value added services and position their practices for success in a rapidly changing world. He will discuss the major "shift change" and the trends shaping business today and give participants a framework to provide more proactive services and strategic advice and a plan to get started. But these services require new skills and approaches which is a big opportunity for firm HR and Learning Leaders. Presentation to AGN International in San Diego #NARM16 for Managing Partners in MAP Track

The Future Ready CPA Firm

Tom Hood, CPA,CITP,CGMA

The # 1 challenge facing CPAs, Accounting and Finance Professionals is 'not enough time' who creates the equivalent of a gravitational pull of the past when it comes to changing their mindsets and thinking. How will we go from a historical perspective to a more future-focused, from rearview mirror to windshield and from being reactive to proactive? Our latest research from the Business Learning Institute sows the critical competencies that will make a difference have not changed in the past seven years. What has changed is the gravitational pull has gotten worse as we enter what Josh Bersin calls the age of the 'overwhelmed employee'. What we need is a new approach to learning these critical competencies. A blended approach that uses nano-learning nuggets (very short 2-3 minute single-concept videos), rapid application templates to apply each concept to the business, and a series of job aids and performance support tools to turn the learning into immediate on the job application. This is our award-winning Anticipatory Organization learning system by Burrus Research. In about one third of the time as traditional CPE, CPAs and accounting and finance professionals can learn the critical competencies of: Anticipation; Strategic Thinking; External Awareness; Vision; Continuous Learning; Innovation ;Creativity; Problem Solving; Prioritization; Business Acumen; Decisiveness; Influencing/Persuading; Emotional Intelligence; Consensus Building; Collaboration; Inspiration; Risk Management; and Communication. The Anticipatory Organization can support an entire cultural shift for an organization or team with the added implementation guide and collaboration tools. See more at http://www.blionline.org/ao Our new MBA Express is another option to create or add a series of critical success skills to your technical training portfolio in on-site, on-line and on-demand learning formats. http://blionline.org/featured/8-hour-mba/ We believe we need new approaches and new tools to break the pull of the past and the inertia from 'overwhelmed employees'. These exciting new learning formats are one step in this direction. Accounting Today Editor, Daniel Hood said this after selecting the Anticipatory Organization as a Top Product for 2016 in the Learning Category, “Everyone keeps telling accountants that they need to change their focus from the historic and the backward-looking, and to start being proactive and offering future-focused advice – but no one tells them how. The beauty of the Anticipatory Organization program is that it actually gives you a set of tools to harness the hard trends that are shaping the future, and use them to create new value for your firm and your clients.”

How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...

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What does innovation look like in a CPA Firm? How are leading CPA firms creating a culture of innovation? We are in a fast-paced world where growth/change is exponential not incremental. The CPA profession has been late adopters of change and “anticipation” is a missing skill set for many CPAs. We will soon be living in a world where global competition and automation will be performing basic accounting tasks currently being performed in our firms today. Tom Hood, Executive Director of the MACPA will lead a discussion on where accounting firms fit into a rapidly changing world. Hood, along with Jim Powers, CEO of Crowe Horwath LLP and Bill Balhoff, Managing Director of Postlethwaite & Netterville will explore how firms can maintain their competitive edge through inNEWvation.

The Firm of the Future - 2016 AAM InNEWvation Summit

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What are the latest trends and issues facing the CPA profession? What is the future of finance and accounting in an age of exponential change? What is the future of the profession and what is the MACPA doing about it? Tom Hood, the second most influential person in the CPA Profession and CEO of the Maryland Association of CPAs attempts to answer these questions and offer his perspective in this special update for MACPA members only focusing on CPAs in business industry, government and NFP.

MACPA Spring 2016 Professional Issues Update - Business & Industry Edition

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Keynote for Beta Alpha Psi Atlantic Coast Regional Meeting on March 18, 2016 in Towson, Maryland What are the latest trends and issues facing accounting and business? What are the outlooks for careers in accounting, finance, information systems and business majors? Tom Hood, CEO of the MACPA and Business Learning Institute covers this and career advice for accounting students in this inspirational keynote.

An Accounting Career: Big Waves of Change and Oceans of Opportunity

Tom Hood, CPA,CITP,CGMA

State of Accounting for Linked-in Influencer Series #MyIndustry Big Waves of Change, Oceans of Opportunity These big waves of change are the result of a “perfect storm” of sorts -- the convergence of three “hard trends” of exponential technological innovation, the demographic shift as baby boomers retire, and globalization. Key challenges facing accounting and finance professionals are automation and digital transformation, succession and talent shortages, a “brain drain” as experienced people retire, business model changes, and the increasingly VUCA world (that’s volatility, uncertainty, complexity and ambiguity) in which we find ourselves. Several recent studies (from WEF, Oxford, McKinsey and MIT) report that accounting, auditing and tax are among the occupations most at risk for complete automation within the next 20 years. As a result, the accounting and finance profession is rapidly approaching what Andy Grove, retired CEO of Intel Corporation, described as a “strategic inflection point,” -- “a time in the life of a business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights. But it may just as likely signal the beginning of the end.” This is where there are two major pathways: doing business as usual, or embracing and adapting to the new. At the moment these are fairly close together, but they will soon diverge into a growing gap between growth and success, or entropy and decline. “You can’t stop the waves, but you can learn how to surf.” - Jon Kabat-Zinn To take advantage of these oceans of opportunity, accounting and finance professionals will need to learn how to ride these big waves or risk being crushed by their frequency and force. The critical thing to know is that what got you here, won’t get you there. Business as usual simply won’t work. Here are six ways to learn how to ride these big waves of change now and in the future: 1. Embrace digital: Learn how to elevate and accelerate your job using technology and to race with the machines, not against them. 2. Anticipate: Learn the critical competency of anticipation. Only those who constantly try to anticipate change will survive when change happens. 3. Collaborate: The collaboration curve is quickly replacing the experience curve. Who you know is replacing what you know. 4. Learning is the next competitive advantage: As Fast Company editor Robert Safian wrote, “the most important skill is the ability to acquire new skills.” 5. Protect the core: When everything is changing, it is important to know what should not change. Purpose and values for individuals and organizations should serve as that anchor or grounding. 6. Make time for the future. Your time and those of your people will be your number one challenge, and nothing will change if you are overwhelmed and too busy. The hard trends are forming these big waves of disruption and change. Surf's Up - Are you ready?

State of My Industry: Accounting 2016

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What are the Top Competencies (Knowledge, Skills and Abilities) needed by CPAs, Accounting and Finance Professionals today? The Business Learning Institute shares its latest research and correlates it with other leading global research (Conference Board, AICPA, CGMA, IFAC, CPA Canada, Burrus Research, Bersin by Deloitte). These skills were identified and then surveyed across over 1,000 finance and accounting professionals to identify the top five skills needed today. In our survey work at the Business Learning Institute (http://www.blionline.org) we found that the top five skills ranked by survey respondents covered 75% or everyone's top five list, providing a great starting point for skills development and targeting in talent development. 1. Strategic and Critical Thinking 2. Communication 3. Anticipating and serving evolving needs 4. Inspiring and motivating others 5. Collaboration and mobilizing consensus BLI also developed a framework, called The Bounce to describe the career trajectory of today's finance and accounting professional. The Bounce is the natural career trajectory for accounting and finance professionals. It talks about the process of acquiring technical mastery in the early career and beginning to supplement wit the critical skills (competencies) needed for long-term success. BLI has been leading the training and development of accounting and finance with these ‘success skills’ for eighteen years. The Business Learning Institute (BLI) is the largest talent development and and learning provider to CPAs, accounting and finance professionals in the US. We bring our leading approach to ‘success skills’ and competency-based curriculums to the leading organizations, public companies and CPA firms all over North America.

Competencies for Accounting and Finance Professionals - 2016 Edition

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We tend to think of “innovation” in terms of new technology – gadgets, hardware, new apps, and software. But true innovation more often comes in the form of new business models, workflows, service offerings, and office and staffing patterns. This session will center on those innovations that are significantly impacting our firms and our clients. You never know where innovation might sprout! This session was produced for the DCPA15 Conference in Las Vegas.

Innovation is Not Just for Technology Companies Anymore

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A recent HBR special edition headline said "Got to war for talent", but how. BLI has developed a guidance and a six step process to give you new weapons to win in the war for talent. Our Magnetic Firm framework outlines the critical elements of a magnetic culture and our six step Talent and Leadership Development framework show you how to develop a winning career and curriculum aligned to your overall firm strategy and objectives. This presentation was developed and presented for the Digital CPA Conference in December #DCPA15 The Business Learning Institute can help you build your magnetic firm framework and strategic learning plan - contact us at http://www.blionline.org

Firm learning strategy - a competitive advantage

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This presentation was given to Loyola University (Maryland) Accounting Alumni Circle on November 18, 2015. It includes our latest research in trends and issues facing the accounting and finance profession from the Business Learning Institute. It also covers the programs and initiatives of the Maryland Association of CPAs in the context of Hard Trends and our work with world renowned futurist, Daniel Burrus. Gov't Regulation Demographics and Talent Pipeline Technology The exponential pace of change has created an environment best described as VUCA. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future. The key to success in this fast-changing environment is to commit to changing before you are being forced to. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. • Anticipate marketplace trends that will shape future markets • Understand emerging innovation faster • Identify opportunities • Develop clear actionable steps to accelerate growth for the organization and its customers Learning the skill of anticipation and being proactive for CPAs, accounting and finance professionals

Accounting in a VUCA World - The Anticipatory CPA

Tom Hood, CPA,CITP,CGMA

In an effort to help our members be "future ready", MACPA has continued its tradition (since 2007) of holding four hour comprehensive professional issues updates for FREE all across the state of Maryland. Tom Hood, CPA, CITP, CGMA leads these engaging and participative sessions and covers the fast changing landscape of the accounting and CPA Profession. This year we added special guest from AICPA PCPS to discuss more resources for CPA firms and a special discussion of the AICPA-CIMA Joint Venture and the CGMA designation. Also included is the groundbreaking new learning system The Anticipatory Organization: Accounting and Finance Edition from Dan Burrus and customized with a group of accounting and finance professionals convened by MACPA and BLI.

MACPA Fall Town Hall / Professional Issues Update - 2015

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Keynote - Thomson Reuters Synergy 2015 Conference In this inspirational keynote, Tom will show practitioners how to explore new value-added services and position their practices for success in a rapidly changing world. He'll discuss the major "shift change" and the trends shaping business today, and give participants a framework to provide more proactive services and strategic advice—and a plan to get started. Tom Hood (Maryland Association of CPAs, Inc.)—Tom is passionate about three areas: leadership, learning, and technology. His recognition and awards reflect his leadership in helping CPAs "shape their future" through his work as the CEO of the Maryland Association of CPAs and the Business Learning Institute, a center for the development of leadership, strategic thinking, and collaboration skills for CPAs. In 2013, Accounting Today said about Tom, "If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. Hood is doing as much as anyone—and more than most- to lead public accounting forward." CPA Practice Advisor inducted Tom into the Accounting Hall of Fame in 2015. He was named the fourth most influential leader in Accounting Today’s 2014 list of the Top 100 Most Influential People in Accounting (his tenth time on the list). LinkedIn recruited Tom as one of their Top 150 Influencers, and he was named to the Top 25 Influencers in Learning by HR Examiner.

The Future Ready CPA - Moving from Compliance to Reliance

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Participant Polls from Tom Hood's sessions at the Wolters Kluwer CCH Users Conference in Las Vegas, October, 2015 Almost 200 participants attending Tom's sessions responded to a series of polls using conferences.io. The sessions were: How to Get Ready for the Fast Future and Top Trends in the CPA Profession - The Shift Change. The questions asked were generations in the audience, top challenges, top skills needed to be successful, and the top challenges facing accounting firms. The end of the report contains two more questions - What is hard about being an accounting / finance professional? And a brainstorm of hard trends and opportunities from our work with futurist and best-selling author, Daniel Burrus and the Anticpatory Organization: Accounting and Finance Edition www.blionline.org/ao

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