BMI View: BMI calculates that Colombian consumer electronics spending grew by about 12% in US dollar terms in 2012 to US$4.9bn. In 2013, BMI expects ongoing household deleveraging, amid record high levels of household debt, to continue to weigh down consumer spending on digital lifestyle items such as flat screen TV sets. Despite its declining trend, consumer credit growth remains relatively robust for now. Falling unemployment should help to drive demand for consumer electronics goods, such as tablets and smart phones. A strong Colombian peso will also enhance the affordability of key consumer electronics items.

1. Colombia Consumer Electronics Report Q2 2013
http://www.rnrmarketresearch.com/colombia-consumer-electronics-report-q2-2013-m
Category: Consumer Electronic

2. BMI View: BMI calculates that Colombian consumer electronics spending grew by
about 12% in US dollar terms in 2012 to US$4.9bn. In 2013, BMI expects ongoing
household deleveraging, amid record high levels of household debt, to continue to weigh
down consumer spending on digital lifestyle items such as flat screen TV sets. Despite its
declining trend, consumer credit growth remains relatively robust for now. Falling
unemployment should help to drive demand for consumer electronics goods, such as
tablets and smart phones. A strong Colombian peso will also enhance the affordability of
key consumer electronics items.
Headline Expenditure Projections
Computer Hardware Sales:
US$1.5bn in 2012 to US$1.6in 2013; +8% in US dollar terms. Forecast in US dollar terms
downwardly revised due to analyst adjustment amid signs of a consumer slowdown.
Tablets are expected to be a growth area, with strong uptake of the devices reported in
the Colombia market.
AV Sales:
US$2.3bn in 2012 to US$2.5bn in 2013; +9% in US dollar terms. Forecast in US dollar
terms unchanged, with flat-screen TV sets the main growth area as consumers upgrade
their old models.
Handset Sales:
US$1.0bn in 2012 to US$1.1bn in 2013; +12% in US dollar terms. Forecast in US dollar
terms unchanged, with smart phones to account for a higher proportion of mobile sales.

3. Table Of Contents
BMI Industry View 5
SWOT 7
Political 9
Economic 10
Business Environment 11
Industry Forecast 12
Table: Consumer Electronics Overview, 2010-2017 12
Macroeconomic Forecast 15
Economic Analysis 15
Industry Risk Reward Ratings 17
Industry Risk/Reward Ratings 17
Table: Latin America Risk/Reward Ratings 19
Market Overview 21
Computers 23
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